DataWorks
Worlds Collide: The New Data-Focused CMOs and Their CIO Counterparts
May 21, 2013
The proliferation of digital channels, the internet of things and tomorrow's industrial internet demand new technology skills from the chief marketing officer.
Can AT&T Use Its Ad Spend Data to Help Clients Target Consumers?
May 20, 2013
AT&T is the country's fifth largest ad spender -- and now its using data gleaned from its own digital advertising to to help other marketers that buy inventory through AT&T's AdWorks business.
There's Data in That Toothbrush (And Lots of Other Products, Too)
May 20, 2013
Imagine for a second that you could interview a product. How often is it being used? For how long? And where in the house does it live?
Mozilla Stalls on Privacy Patch: 'Needs More Work'
May 16, 2013
The company still intends to block third-party cookies by default, it said, but only after further testing.
GM, IBM Among Companies Joining With Schools to Cultivate Data Scientists
May 16, 2013
The relationships are symbiotic: Companies provide problems and the research data to solve them. In return, they have access to a well-trained workforce with real-world experience.
The Philosophical Data Scientist: SapientNitro's Stewart Pratt
May 14, 2013
SapientNitro's director of data and analytics has unique theories on the world and data's role in it, combining a dedication to humility with a practical recognition of what data can -- and cannot -- do.
ABC Viewers Buy More Tissue -- And Why That Matters
May 13, 2013
NCS rolls out system that lets buyers and sellers run instant analyses to understand how heavily the "Modern Family" audience is weighted with tissue-brand switchers.
FTC Sting Operation Results in Warnings to 10 Data Brokers
May 07, 2013
The agency today announced an undercover data shopping spree, and sent warning letters to firms that may be in violation of the Fair Credit Reporting Act.
Time Warner Cable, Hearst, HBO and Verizon Fund NYC Media Lab
May 07, 2013
Providing $50,000 annually for three years as part of the media industry's effort to benefit from academic research conducted at NYC-area universities.
Meet the Numbers Nerd Bringing Big Data to the Small Screen
May 03, 2013
National Geographic Channel's "The Numbers Game" dissects how people can use data to live healthier, happier and more successful lives.
The Weather Company's NewFront Pitch: Series That Span TV, Web and Mobile
April 29, 2013
A promotion for Tornado Week, meanwhile, took off by promising to speed up fans facing interns every time someone said "#TornadoWeek" on Twitter.
New Generation of Startups Arrive to Replace the Data Scientist
April 25, 2013
Data technology service providers are getting funded, but until scale through wide adoption by smaller businesses is imminent, don't expect a bubble.
Evidon's Andy Kahl on Balancing Data Privacy With Business Needs
April 23, 2013
Evidon's Andy Kahl straddles the business and privacy sides of digital-data collection, working with marketing and sales staff as well as the data-science team.
What's Really Happening With Obama's Voter Data
April 23, 2013
The direct transfer of the coveted Obama data from campaign to nonprofit is not so simple -- not by a long shot.
Personalized Commerce: Coming to an Internet Near You
April 18, 2013
From the perspective of a modern retailer, data is pushing pricing and promotion strategies in two directions -- toward both national and personal pricing.
Obama's Data Scientist Runs Social Good Program
April 16, 2013
The program will allow 35 to 45 students to apply their knowledge of statistics and other data-related skill sets to society's pressing issues.
Mastercard, AmEx Quietly Feed Data to Advertisers
April 16, 2013
Credit-card firms are selling their transaction data for digital advertising and other marketing efforts, but fears of consumer backlash abound.
Mets Fans Are Metal Heads, Yanks Fans Dig Rap
April 15, 2013
Ad-intelligence outfit Exponential Interactive tracked 1.3 million baseball fans gearing up for the season last month online.
Tech Firms Launch Privacy Tools That Can Block Mobile Ads
April 12, 2013
Don't like ads on your phone? Evidon and Truste are offering new ways to control them.
Data Models Explained
April 09, 2013
A data model helps illustrate the way groups of information within a data set relate to one another.
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