Latest Digital Media and Marketing News
360i Invites "Game of Thrones" fans to spew online vitriol at the internet's most-hated character.
AOL's Patch may soon be announcing a partnership, the next step for the beleaguered network of hyperlocal news sites.
Charging for content helps publishers capture valuable "first-party" data on subscribers, the Online Publishers Association said.
Spotify has introduced a free ad-supported mobile service in a bid to attract people's ears and advertisers' wallets.
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Four steps for publishers setting up programmatic sales teams. Starting with ad ops and ending, perhaps, with programmatic direct.
YouTube will account for just 6.3% of all of Google's net U.S. ad revenues for the year.
Research from Custora finds social marketing yields just 2% of retailers' holiday sales.
"If we don't fill that need, then it is going to get filled by somebody else," CEO Jeff Bewkes said at the UBS media conference.
CEO Mark Thompson promised 'zero confusion' between what is journalism and what is advertising.
Interactive Advertising Bureau says it's all in for Sen. Mark Pryor, an Arkansas Democrat, in 2014.
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Former Cumulus Media executive VP-sales Michael Pallad is now overseeing all ad sales for iTunes Radio internationally.
With limited marketing budgets and a sea of free competition, media brands improvise great unpaid-media solutions, Antony Young argues.
Efforts to charge only for ads that are actually seen won't progress without building a shared language, Google's Neal Mohan writes.
Digital expertise no longer differentiates agencies, David Cooperstein argues. So what's the next big thing?
Brands must connect to customers in new ways, thanks to mobile, social and cloud. But where to start?
It's time to clarify what exactly we mean by native advertising, argues Ash Nashed, and to settle on standards for disclosure.
Apple is now uniquely positioned to fill your world with sensors, Forrester analyst James McQuivey argues.
Content marketing is in serious danger of becoming ineffective, says David Brown, by drowning us in repetitive, generic and boring stuff.
Sony's PS4 may outsell Microsoft's Xbox One in the near term, James McQuivey argues, but the win may not be worth it. Remember Blu-ray?
The consumer packaged goods company provides a positive outlook in uncertain times.
Jean-Claude Van Damme video brought in more than 25 million views and 50 related clips since launching earlier this month.
Philanthropy, telecom, retail and 5-hour ENRGY dominate this week's Viral Video Chart.
Executives told a quarterly management meeting that the spinoff from Time Warner is still planned for the second quarter of 2014.Full Article
Google is launching new social ads that are composed of Google+ content and can be promoted across its display network.Full Article
It's the first time in 20 years that a new platform is expanding overall ad spending without cannibalizing other media, one forecast said.Full Article
What kind of crust did it take for DiGiorno to live tweet "The Sound Of Music?"Full Article
Brazil's tourism authority Embratur took advantage of the World Cup draw to target online videos at tourists from participating countries.Full Article
Pop Secret Labs has come up with innovative ways to market popcorn before, but this add-on for a mobile game might be the best.Full Article
You have until Sunday (Dec. 8) to save big. For just $59 you can get a year's print/digital/online subscription to Advertising Age.Full Article