Latest Digital Media and Marketing News
Interactive Advertising Bureau says it's all in for Sen. Mark Pryor, an Arkansas Democrat, in 2014.
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Former Cumulus Media executive VP-sales Michael Pallad is now overseeing all ad sales for iTunes Radio internationally.
Executives told a quarterly management meeting that the spinoff from Time Warner is still planned for the second quarter of 2014.
Google is launching new social ads that are composed of Google+ content and can be promoted across its display network.
It's the first time in 20 years that a new platform is expanding overall ad spending without cannibalizing other media, one forecast said.
What kind of crust did it take for DiGiorno to live tweet "The Sound Of Music?"
Brazil's tourism authority Embratur took advantage of the World Cup draw to target online videos at tourists from participating countries.
Pop Secret Labs has come up with innovative ways to market popcorn before, but this add-on for a mobile game might be the best.
You have until Sunday (Dec. 8) to save big. For just $59 you can get a year's print/digital/online subscription to Advertising Age.
The New Yorker's cover illustration, by artist Kadir Nelson, shows a younger Mr. Mandela from his time on trial.
Currently Spotify only offers a free ad-reliant service on computers, charging $9.99 per month for mobile.
Rubicon topped $100 million in revenue three years ago and is profitable.
Efforts to charge only for ads that are actually seen won't progress without building a shared language, Google's Neal Mohan writes.
Digital expertise no longer differentiates agencies, David Cooperstein argues. So what's the next big thing?
Brands must connect to customers in new ways, thanks to mobile, social and cloud. But where to start?
It's time to clarify what exactly we mean by native advertising, argues Ash Nashed, and to settle on standards for disclosure.
Apple is now uniquely positioned to fill your world with sensors, Forrester analyst James McQuivey argues.
Content marketing is in serious danger of becoming ineffective, says David Brown, by drowning us in repetitive, generic and boring stuff.
Sony's PS4 may outsell Microsoft's Xbox One in the near term, James McQuivey argues, but the win may not be worth it. Remember Blu-ray?
Media agencies feel stuck, says Richard Spalding: They want to move more budgets from TV, but clients don't pay as much for digital work.
The consumer packaged goods company provides a positive outlook in uncertain times.
Jean-Claude Van Damme video brought in more than 25 million views and 50 related clips since launching earlier this month.
Philanthropy, telecom, retail and 5-hour ENRGY dominate this week's Viral Video Chart.
Nissan is trying to lure tech-savvy youth by letting them design a car with their eyes and virtual reality goggles.Full Article
The initiative is among Gus Wenner's first major moves since he was named to run RollingStone.com in May.Full Article
NewCred announced a new product that promises scale for 'native' ads.Full Article
CMOs are on a continuous quest to maximize ROI by creating the perfect marketing cocktail of consumer demand.Full Article
FTC may issue "additional guidance" after its workshop this week.Full Article
If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off.Full Article
The ad industry descended on Washington, D.C. mounting a vigorous defense of so-called "native" advertising at an FTC workshop.Full Article