Latest Digital Media and Marketing News

Would Yahoo Deal Make Tumblr More Attractive to Brands?

Would Yahoo Deal Make Tumblr More Attractive to Brands?

Being backed by Yahoo could give Tumblr more street cred in sales pitches. But would it make Tumblr less cool?

Full Article More Digital
Forget the Year of Mobile -- It's Actually the Year of Video

Forget the Year of Mobile -- It's Actually the Year of Video

Video consumption is on the rise, with great potential for advertising to grow with it, if marketers will exploit the possibilities.

Full Article More DigitalNext
Armed and Dangerous Unicorn-Riding Cat To Help Reddit Gin Up Advertising

Armed and Dangerous Unicorn-Riding Cat To Help Reddit Gin Up Advertising

The social-news site is trying to lure advertisers with the lingua franca of its community: goofy images. How will that play for CMOs?

Full Article More The Media Guy
Campaign Against Child Abuse Tops Samsung and Evian on Viral Video Chart

Campaign Against Child Abuse Tops Samsung and Evian on Viral Video Chart

The campaign, "A Message Only for Children," centers on an outdoor sign that appears different to people of different heights.

Full Article More The Viral Video Chart
CNN and Elle Test Google Glass as a Way to Push Content to More People

CNN and Elle Test Google Glass as a Way to Push Content to More People

CNN's app flashed this reporter an update about a web-celebrity hitchhiker being sought as a murder suspect. Elle's "Glassware" had a fashion suggestion.

Full Article More Digital
What Do We Say When 'Digital' Has Lost All Meaning?

What Do We Say When 'Digital' Has Lost All Meaning?

Nearly every product and process is now "digital," but marketers still use the word to describe what we do, though it has no real meaning.

Full Article
No Need to Dream of Interactive TV -- It's Already Here

No Need to Dream of Interactive TV -- It's Already Here

It's not worth waiting for seamless, TV-based interactive video. Devices and infrastructure are already in place.

Full Article
Broadcast TV Is Having a Rough Time, but Don't Count It Out

Broadcast TV Is Having a Rough Time, but Don't Count It Out

Battered by digital, broadcast networks are investing millions on programming. Their ad-based model can and will survive.

Full Article
YouTube Wants You To Pay So It Can Have More Of Everything

YouTube Wants You To Pay So It Can Have More Of Everything

YouTube doesn't care where it comes from, it just wants more of it.

Full Article
Six Key Trends as Upfront, NewFront Blend Into a Giant Play for Video Ad Dollars

Six Key Trends as Upfront, NewFront Blend Into a Giant Play for Video Ad Dollars

Traditional TV Upfront and premium Digital NewFront have blended into one major play for ad dollars. Who'll get the best deals?

Full Article
How Can Vine's 6-Second Video Window Earn Big Bucks for Twitter?

How Can Vine's 6-Second Video Window Earn Big Bucks for Twitter?

Vine sits at the intersection of video, mobile and advertising and could prove hugely profitable for Twitter.

Full Article
Of Course Hyundai Knew Its Ad Would Offend -- Mountain Dew Too

Of Course Hyundai Knew Its Ad Would Offend -- Mountain Dew Too

Mountain Dew and Hyundai are part of a trend toward putting explosive content online, making sure everyone sees, then apologizing or denying knowledge.

Full Article
Wearable Technology Lets Us Track Consumers' Activity as Never Before

Wearable Technology Lets Us Track Consumers' Activity as Never Before

The Nike FuelBand has sparked a rush on consumers' bodies. Jawbone's UP and Fitbit's forthcoming Flex are among the competitors.

Full Article

Digital Archives

Tim Peterson Joins Ad Age to Cover Digital Media, Ad Tech In San Francisco

We're adding a staffer in San Francisco to boost our coverage of Silicon Valley.

Full Article

What Happens Next in Media? 9 Predictions

Dumenco takes on Google Glass, 'Today,' Foursquare, 'Celebrity Apprentice,' Tribune Co., Groupon and more.

Full Article

Hearst's New Digital Chief on E-Commerce and the 'Natural Evolution' to Native Ads

Troy Young discovered digital in 1992, when he created a system for the weekly Montreal Mirror that let readers log in to a shared desktop and discuss stories.

Full Article

Nintendo Begins Digital Agency Review

Search process has just gotten underway and is being managed by External View Consulting Group.

Full Article

YouTube Launches Paid Channels With 'Sesame Street,' 'Young Turks'

YouTube launched its paid channels today with 30 initial partners, allowing creators a business model beyond advertising.

Full Article

BuzzFeed Starts Program to Train Agencies in the BuzzFeed Way

Agencies will learn BuzzFeed-style storytelling -- all the better to create sponsored posts on the site.

Full Article

Why AT&T Can Afford to Sell the Facebook Phone for Less Than a Dollar

Less than a month after introducing the HTC First -- the "Facebook Phone" -- AT&T announced it is cutting the price of the phone from $99 to $0.99. Here's how.

Full Article

Study: Mobile Marketing Industry to Employ 1.4 Million In 2015

The study projects sales via mobile devices will increase from $139 billion in 2012 to more than $400 billion in 2015.

Full Article