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Latest Digital Media and Marketing News
Can AT&T Use Its Ad Spend Data to Help Clients Target Consumers?
AT&T is the country's fifth largest ad spender -- and now its using data gleaned from its own digital advertising to to help other marketers that buy inventory through AT&T's AdWorks business.
Is a Yahoo-Owned Tumblr More Attractive to Brands?
Being backed by Yahoo will give Tumblr more street cred in sales pitches. But will it make Tumblr less cool?
Adland Gets a Good Look Through Google Glass
Google has insisted it will not permit display ads on the platform. But creating branded apps seems possible.
Forget the Year of Mobile -- It's Actually the Year of Video
Video consumption is on the rise, with great potential for advertising to grow with it, if marketers will exploit the possibilities.
Armed and Dangerous Unicorn-Riding Cat To Help Reddit Gin Up Advertising
The social-news site is trying to lure advertisers with the lingua franca of its community: goofy images. How will that play for CMOs?
Campaign Against Child Abuse Tops Samsung and Evian on Viral Video Chart
The campaign, "A Message Only for Children," centers on an outdoor sign that appears different to people of different heights.
Apple Takes Shots from Microsoft, Samsung On Viral Chart
Last week, Apple was the whipping boy from two corners: Samsung and Microsoft, which together racked up 9 million views taking shots at the iPhone.
40 Million Views Say People Still Love to Watch Evian's Babies
As of today, Live Young has generated more than 212 million total views.
Dove's Sketches of Real Women Hit 30 Million Views, Tops Viral Chart
For Unilever, its a return to the Campaign for Real Beauty which first launched in 2008 but had been de-emphasized in recent years.
Digital Archives
The Philosophical Data Scientist: SapientNitro's Stewart Pratt
SapientNitro's director of data and analytics has unique theories on the world and data's role in it, combining a dedication to humility with a practical recognition of what data can -- and cannot -- do.
Full ArticleTim Peterson Joins Ad Age to Cover Digital Media, Ad Tech In San Francisco
We're adding a staffer in San Francisco to boost our coverage of Silicon Valley.
Full ArticleWhat Happens Next in Media? 9 Predictions
Dumenco takes on Google Glass, 'Today,' Foursquare, 'Celebrity Apprentice,' Tribune Co., Groupon and more.
Full ArticleHearst's New Digital Chief on E-Commerce and the 'Natural Evolution' to Native Ads
Troy Young discovered digital in 1992, when he created a system for the weekly Montreal Mirror that let readers log in to a shared desktop and discuss stories.
Full ArticleNintendo Begins Digital Agency Review
Search process has just gotten underway and is being managed by External View Consulting Group.
Full ArticleYouTube Launches Paid Channels With 'Sesame Street,' 'Young Turks'
YouTube launched its paid channels today with 30 initial partners, allowing creators a business model beyond advertising.
Full ArticleBuzzFeed Starts Program to Train Agencies in the BuzzFeed Way
Agencies will learn BuzzFeed-style storytelling -- all the better to create sponsored posts on the site.
Full ArticleWhy AT&T Can Afford to Sell the Facebook Phone for Less Than a Dollar
Less than a month after introducing the HTC First -- the "Facebook Phone" -- AT&T announced it is cutting the price of the phone from $99 to $0.99. Here's how.
Full ArticleNewsletters
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
Creativity Picks
Smart Rescues Stranded Drivers in Moscow
