Latest Digital Media and Marketing News

YouTube Hires Bing Exec to Lead Marketing

Hire comes as it launches 96 entertainment "channels," a $100 million investment in original content.

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Aegis Buying U.S. Digital Agency Roundarch for $125 Million

The deal could reach $250 million, including earnouts, over the next five years.

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Five Ways To Get More Out of Your Digital Agency

Stay focused on the campaign goals, short and long-term objectives and your digital or social media agency's roll in the campaign.

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Report: Facebook and Google Sprint Ahead in U.S. Display Sales

It's a changing of the guard in online display advertising as Yahoo fades and Google and Facebook take over.

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Tencent Pivots From PC to iPhone for Ads

Messaging service Weixin is helping Tencent to sign up a more high-end mobile user base and therefore attract more advertisers.

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M&Ms Kicks VW's "Dog" in Battle of Web Super Bowl Ads

While VW's "The Force" was the clear winner in last year's battle of the Super Bowl ads, this year's crop are still fighting it out.

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Super Bowl Spots Keep Piling on Web Views

Old wisdom: releasing your Super Bowl ad early on the web builds excitement and buzz for your spot and gives it a huge boost online. New wisdom: still true, but it's not necessarily a requirement.

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Surprise: Honda's 'Ferris Bueller' Ad Is Most-Watched on the Web

A clever PR stunt helps Honda trounce VW's "Bark Side" and every other Super Bowl-themed ad on the Viral Chart.

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Branded Series 'Dating Rules' With Shiri Appleby Makes Viral Chart

Is the future of the sitcom a syndicated viral webisode series broken into three seven-minute chunks weekly? Alloy and a handful of advertisers are giving it a try, anyway.

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Meet the Creative Shop Using Robots and 'Minority Report' Tech to Sell You Stuff

B-Reel's impressive output has inspired agencies and clients to step out of their comfort zones.

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Twitter Opens Up Self-Serve Ad Platform to 10,000 Small Businesses

Self-serve is expected to be a cornerstone of Twitter's revenue growth, though its contribution will be small early on while it looks to scale the number of small businesses using its platform.

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Jennifer Hudson's Whitney Houston Tribute So Moving People Stopped Tweeting

Twitter was on fire at Sunday's Grammys -- until Jennifer Hudson took the stage.

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Facebook to Release Timeline for Brands This Month

The new pages will start in beta with a handful of partners and be released to more marketers in stages, according to two executives briefed on the plans.

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HuffPost Streaming Network Taps Al Jazeera English Host

Ahmed Shihab-Eldin, most recently the co-host of an Al Jazeera English TV show called "The Stream," is joining HPSN as its first producer-host.

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Glam Media Hires Top A-B InBev Digital Marketing Exec

Glam has made a big marketing hire in Erin Matts, who was chief digital officer at OMD before joining the brewer, as it prepares to file for an IPO.

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Apple Slashes iAd Pricing Again as Mobile Ad Share Declines

Facing stiff competition from Google, Apple is lowering prices to $100,000 and boosting payments to app developers.

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Zynga: Advertising Accounts for 9% of Our Revenue

Online gaming company is looking to ad revenue to help decrease its dependence on payments, and on Facebook.

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Overwhelmed By Data? Here's How to Tame It

The amount of data we can collect from digital interactions is staggering, and making sense of it all can seem daunting. Here are some pointers for simplifying.

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How Not to Get Scammed By Agency Trading Desks

Proposed: an easy way to maintain neutrality and make sure everyone wins

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Amazon's Approach to Advertising Might Work, But It's Not for Every Retailer

Online retailers like Amazon are waking up to the profit potential of monetizing their online data via ad sales, but it's not so easy to pull off.

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Retreat from Social Media Backfires on Carnival After Italy Ship Disaster

Carnival Cruise executives went silent too early after their ship ran aground in Italy last month, allowing social-media comments to cast a negative pall over the brand that will prove tough to lift unless they get more engaged.

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Ads Must Reach for Content that Aspires to Bigger Ideas

Advertising that isn't engaging is simply ignored, much less shared. We all need to up our game to stay relevant. Aspirational messages that will be widely shared are the most effective way to explain what a brand stands for and hopes to achieve.

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What Eli Manning, The Super Bowl and Twitter Mean for Your Brand

While players may not monitor their brand sentiment, it is critical that businesses do because you never know when an upset may be in the making.

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Kill the CPM: Why It's Better to Buy Time Than Ad Impressions

The CPM model that dominates display motivates publishers to chase impressions that create web page clutter and a poor user experience.

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Time for Brands to Play Moneyball, Too

The old ways of finding 'prospects,' such as targeting with demographics, are growing as outmoded as thinking that a team shouldn't draft a player because his girlfriend is ugly.

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Despite Reports of Its Demise, the Press Is a Case Study in Evolution

If you want to learn about the future of advertising, start with the press. Through sheer will and unbundling of assets, the industry has reasserted itself and is now stronger than ever.

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Your Real Valentine: iPad Becomes Fixture in the Bedroom

Move over, Valentine. Looks like tablet owners' favorite place to snuggle up with iPads and Kindles may be the bedroom.

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Will Facebook Let Its Users Buy IPO Shares?

Since Facebook derives 100% of its value from the willingness of its 845 million users to share their activities, will Facebook share the bounty with its users? And if so, how?

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Marketers Struggle to Marry Social Media and CRM

Many marketers have strong CRM databases that they use to target direct mail or email offers. A growing number of them also have robust Facebook or Twitter followings. But few marketers have figured out how to marry the two.

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The Key to the Business of Love? Data, of Course

Like the competition, OKCupid slices and dices its trove of user information to create better matches- but it's also found new ways to assist brands in reaching existing and prospective customers.

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How to Get More From Your Brand's Facebook Data

Marketers need ways to add value to their fan-page information. Here are three ideas.

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Deals May Get You in the Door, but They Won't Build Relationships

Beware the "garbage fan." Bargain-seekers aren't usually the ones engaging with brands in social media, so make it about more than discounts.

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If You Don't Read This Piece About Crowdrise, No One Will Like You

Star power has certainly helped Crowdrise, the social-fundraising platform launched in 2010 by actor Edward Norton, producer Shauna Robertson and Moosejaw founders Robert and Jeffrey Wolfe. But a communications technique the Wolfe brothers previously dubbed "nonsensical marketing" has perhaps been just as responsible for its early success.

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How Do You Brand Consumer Privacy?

Online privacy has never looked more cuddly, but do a recent wave of cutesy print ads from Google and others actually give reassurance to users who are afraid of being tracked?

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