Latest Digital Media and Marketing News
What growing patent litigation means to the marketing world, according to Brian Heidelberger, partner at Winston & Strawn.
The 'Lead Generation Card' includes a button that with one click allows the user to provide their name, email address and Twitter handle to an advertiser.
Networks and publishers are working to more accurately report how well they deliver ads in order to legitimize the industry and increase mobile-marketing spending.
Inevitably, Smart TVs will hold a key place in many households, presenting a great opportunity for innovations in advertising.
The credit reporting company made the agency shift a year after choosing Publicis Groupe's Digitas as lead agency.
Microsoft said the console will launch "later this year," meaning it will likely be in time for the all-important holiday season.
The Brooklyn-based digital agency is losing a group of senior staffers -- including founder Gene Liebel -- who are launching a new shop.
TV networks have a bigger concern than one-upping their broadcast rivals: grabbing attention from original content on nontraditional platforms.
Yahoo CEO Marissa Mayer and Tumblr CEO David Karp vow "not to screw it up" for Tumblr users but also to develop new native ad formats.
Marissa Mayer put it in writing (or at least a press release) that she wouldn't wreck Tumblr. Here's what that'll take.
The acquisition will eventually allow individual Tumblr users to host ads, according to Yahoo CEO Marissa Marissa Mayer.
AT&T is the country's fifth largest ad spender -- and now its using data gleaned from its own digital advertising to to help other marketers that buy inventory through AT&T's AdWorks business.
Being backed by Yahoo will give Tumblr more street cred in sales pitches. But will it make Tumblr less cool?
The video doesn't show much about what the box is or does, but it still managed 6.7 million views in its first week.
The campaign, "A Message Only for Children," centers on an outdoor sign that appears different to people of different heights.
Last week, Apple was the whipping boy from two corners: Samsung and Microsoft, which together racked up 9 million views taking shots at the iPhone.
As of today, Live Young has generated more than 212 million total views.
For Unilever, its a return to the Campaign for Real Beauty which first launched in 2008 but had been de-emphasized in recent years.
Possible acquisitions by Facebook and Microsoft further show giants of tech looking well beyond the personal computer.
If your agency has third-party ad serving systems, data-management and attribution, its time to start thinking beyond third-party cookies.
Video consumption is on the rise, with great potential for advertising to grow with it, if marketers will exploit the possibilities.
Nearly every product and process is now "digital," but marketers still use the word to describe what we do, though it has no real meaning.
It's not worth waiting for seamless, TV-based interactive video. Devices and infrastructure are already in place.
Battered by digital, broadcast networks are investing millions on programming. Their ad-based model can and will survive.
YouTube doesn't care where it comes from, it just wants more of it.
Traditional TV Upfront and premium Digital NewFront have blended into one major play for ad dollars. Who'll get the best deals?
"You know what people say when you tell them at a cocktail party that you work at Delta?" asked Bob Kupbens, Delta's VP-marketing and digital commerce.
How many people saw Conan's dig on TV? "My social media analytics are multiples of that," Mr. Booker said.
The former "Desperate Housewives" star and Hulu acting CEO Andy Forssell mapped the near future of entertainment at the Ad Age Digital Conference.
Facebook CMO Rebecca Van Dyck shares her vision for Facebook marketing at Ad Age's Digital Conference.
The social-news site is trying to lure advertisers with the lingua franca of its community: goofy images. How will that play for CMOs?Full Article
CNN's app flashed this reporter an update about a web-celebrity hitchhiker being sought as a murder suspect. Elle's "Glassware" had a fashion suggestion.Full Article
Facebook, Twitter and Tumblr are developing apps for Google Glass even though they can't sell ads there.Full Article
Walmart misses on top and bottom lines, but will step up price ads and ecommerce investments.Full Article
One of YouTube's largest channels is expanding to Xbox Live in 41 global markets.Full Article
The company still intends to block third-party cookies by default, it said, but only after further testing.Full Article
Newsweek is trying to reinvent the magazine experience for the browser-based web with a new, weekly website. It's free for now, but executives plan a metered pay wall.Full Article