Latest Digital Media and Marketing News
AT&T is the country's fifth largest ad spender -- and now its using data gleaned from its own digital advertising to to help other marketers that buy inventory through AT&T's AdWorks business.
Being backed by Yahoo will give Tumblr more street cred in sales pitches. But will it make Tumblr less cool?
Google has insisted it will not permit display ads on the platform. But creating branded apps seems possible.
Video consumption is on the rise, with great potential for advertising to grow with it, if marketers will exploit the possibilities.
The social-news site is trying to lure advertisers with the lingua franca of its community: goofy images. How will that play for CMOs?
The campaign, "A Message Only for Children," centers on an outdoor sign that appears different to people of different heights.
Last week, Apple was the whipping boy from two corners: Samsung and Microsoft, which together racked up 9 million views taking shots at the iPhone.
As of today, Live Young has generated more than 212 million total views.
For Unilever, its a return to the Campaign for Real Beauty which first launched in 2008 but had been de-emphasized in recent years.
CNN's app flashed this reporter an update about a web-celebrity hitchhiker being sought as a murder suspect. Elle's "Glassware" had a fashion suggestion.
Facebook, Twitter and Tumblr are developing apps for Google Glass even though they can't sell ads there.
Walmart misses on top and bottom lines, but will step up price ads and ecommerce investments.
One of YouTube's largest channels is expanding to Xbox Live in 41 global markets.
The company still intends to block third-party cookies by default, it said, but only after further testing.
Newsweek is trying to reinvent the magazine experience for the browser-based web with a new, weekly website. It's free for now, but executives plan a metered pay wall.
IPG agency is ending its reliance on Cadreon as it sets out to build and brand its own digital trading desk.
ABC will begin measuring advertising in videos viewed in mobile apps, a test to expand Nielsen's Online Campaign Ratings beyond browsers.
Nearly every product and process is now "digital," but marketers still use the word to describe what we do, though it has no real meaning.
It's not worth waiting for seamless, TV-based interactive video. Devices and infrastructure are already in place.
Battered by digital, broadcast networks are investing millions on programming. Their ad-based model can and will survive.
YouTube doesn't care where it comes from, it just wants more of it.
Traditional TV Upfront and premium Digital NewFront have blended into one major play for ad dollars. Who'll get the best deals?
Vine sits at the intersection of video, mobile and advertising and could prove hugely profitable for Twitter.
Mountain Dew and Hyundai are part of a trend toward putting explosive content online, making sure everyone sees, then apologizing or denying knowledge.
The Nike FuelBand has sparked a rush on consumers' bodies. Jawbone's UP and Fitbit's forthcoming Flex are among the competitors.
"You know what people say when you tell them at a cocktail party that you work at Delta?" asked Bob Kupbens, Delta's VP-marketing and digital commerce.
How many people saw Conan's dig on TV? "My social media analytics are multiples of that," Mr. Booker said.
The former "Desperate Housewives" star and Hulu acting CEO Andy Forssell mapped the near future of entertainment at the Ad Age Digital Conference.
Facebook CMO Rebecca Van Dyck shares her vision for Facebook marketing at Ad Age's Digital Conference.
It's no longer enough to be a leader in content, as evidenced by the media companies positioning themselves as ad-tech firms.
SapientNitro's director of data and analytics has unique theories on the world and data's role in it, combining a dedication to humility with a practical recognition of what data can -- and cannot -- do.Full Article
We're adding a staffer in San Francisco to boost our coverage of Silicon Valley.Full Article
Troy Young discovered digital in 1992, when he created a system for the weekly Montreal Mirror that let readers log in to a shared desktop and discuss stories.Full Article
YouTube launched its paid channels today with 30 initial partners, allowing creators a business model beyond advertising.Full Article
Agencies will learn BuzzFeed-style storytelling -- all the better to create sponsored posts on the site.Full Article
Less than a month after introducing the HTC First -- the "Facebook Phone" -- AT&T announced it is cutting the price of the phone from $99 to $0.99. Here's how.Full Article