Latest Digital Media and Marketing News
How to Avoid Patent Trolls
What growing patent litigation means to the marketing world, according to Brian Heidelberger, partner at Winston & Strawn.
Twitter Launches Ad That Can Collect Personal Information for Marketers
The 'Lead Generation Card' includes a button that with one click allows the user to provide their name, email address and Twitter handle to an advertiser.
Are You Wasting Money on Mobile Ads?
Networks and publishers are working to more accurately report how well they deliver ads in order to legitimize the industry and increase mobile-marketing spending.
Smart TV Is Just Around the Living Room Corner
Inevitably, Smart TVs will hold a key place in many households, presenting a great opportunity for innovations in advertising.
Equifax Selects 360i as its Lead Agency
The credit reporting company made the agency shift a year after choosing Publicis Groupe's Digitas as lead agency.
Microsoft Announces Live Action 'Halo' Series Produced by Steven Spielberg
Microsoft said the console will launch "later this year," meaning it will likely be in time for the all-important holiday season.
Group of Senior Execs Depart Huge to Form New Digital Shop
The Brooklyn-based digital agency is losing a group of senior staffers -- including founder Gene Liebel -- who are launching a new shop.
Rise of the Non-Network Originals Gives TV Nets Cause for Concern
TV networks have a bigger concern than one-upping their broadcast rivals: grabbing attention from original content on nontraditional platforms.
Tumblr's Karp Vows to Protect Platform Even As Yahoo Ramps Up Ad Biz
Yahoo CEO Marissa Mayer and Tumblr CEO David Karp vow "not to screw it up" for Tumblr users but also to develop new native ad formats.
Three Ways Yahoo Can Avoid Screwing Up Tumblr
Marissa Mayer put it in writing (or at least a press release) that she wouldn't wreck Tumblr. Here's what that'll take.
Yahoo to Bring More Ad Formats to Tumblr, Mayer Says
The acquisition will eventually allow individual Tumblr users to host ads, according to Yahoo CEO Marissa Marissa Mayer.
Can AT&T Use Its Ad Spend Data to Help Clients Target Consumers?
AT&T is the country's fifth largest ad spender -- and now its using data gleaned from its own digital advertising to to help other marketers that buy inventory through AT&T's AdWorks business.
Is a Yahoo-Owned Tumblr More Attractive to Brands?
Being backed by Yahoo will give Tumblr more street cred in sales pitches. But will it make Tumblr less cool?
Digital Archives
Adland Gets a Good Look Through Google Glass
Google has insisted it will not permit display ads on the platform. But creating branded apps seems possible.
Full ArticleArmed and Dangerous Unicorn-Riding Cat To Help Reddit Gin Up Advertising
The social-news site is trying to lure advertisers with the lingua franca of its community: goofy images. How will that play for CMOs?
Full ArticleCNN and Elle Test Google Glass as a Way to Push Content to More People
CNN's app flashed this reporter an update about a web-celebrity hitchhiker being sought as a murder suspect. Elle's "Glassware" had a fashion suggestion.
Full ArticleWhy Facebook and Twitter Are Developing 'Glassware' Despite Ad Ban
Facebook, Twitter and Tumblr are developing apps for Google Glass even though they can't sell ads there.
Full ArticleWalmart Disappoints But Stays Course on Price Ads and Ecommerce
Walmart misses on top and bottom lines, but will step up price ads and ecommerce investments.
Full ArticleMachinima Adds a Big New Distribution Platform in XBox Live
One of YouTube's largest channels is expanding to Xbox Live in 41 global markets.
Full ArticleMozilla Stalls on Privacy Patch: 'Needs More Work'
The company still intends to block third-party cookies by default, it said, but only after further testing.
Full ArticleNewsweek.com Redesign Aims to Be 'Snow Fall' on a Weekly Basis
Newsweek is trying to reinvent the magazine experience for the browser-based web with a new, weekly website. It's free for now, but executives plan a metered pay wall.
Full Article- Most ReadBrazilian Agency Hopes to Do Good -- And Do Business -- in Poorest Communities Give Your Jobless Millennial an Edge With a Free Yearly Sub to Businessweek How Do You Introduce a Mobile-Only Bank? With a Mobile Orchestra, Of Course. ESPN Begins Hundreds of Layoffs Group of Senior Execs Depart Huge to Form New Digital Shop
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