Ms. Van Dyck spent the last 10 months as Levi's global CMO, where she oversaw the company's global "Go Forth" campaign.
Who's the PR agency for Susan G. Comen for the Cure? Ogilvy, which was brought on eight months ago and now has its hands full trying to manage crisis communications for the charity now under fire.
Which ones have the truest fans of all? With social media we can begin to answer that question.
Securing the services of a supermodel to wear minimal clothing is standard for a Super Bowl advertiser, but hiring her based on her social-media credentials is a sign of the times.
Former MySpace, MTV and AOL exec Nada Stirratt has a new job: she's joined former Microsoft advertising chief Scott Howe at Arkansas-based data giant Acxiom.
AOL is dedicating at least 100 employees exclusively to the Huffington Post Streaming Network, said Roy Sekoff, who will head up the venture as its president.
Reuters' latest attempt to bring social media into its newsroom is a dashboard for journalists and readers called "Social Pulse."
Advertising accounts for 83% of Facebook's revenue, but that percentage is falling as virtual goods and payments increase. Special bonus: Ad Age's by the Numbers.
Microsoft has laid off roughly 200 people in marketing, including Chief Creative Officer Gayle Troberman.
A campaign running in the Times, WSJ and USA Today asserts that Google is putting its own interests above those of users to track what they do and lure advertisers with better data.
Heineken is extending its "Open Your World" campaign into a Facebook app that allows you to ask the object of your affection out for a date -- or presumably, a beer.
AOL found something that has eluded many of its peers of late: growth in their online display ad business.
The $100 million investment in new channels is as much about branding -- or rebranding -- to meet advertisers' needs as it was about creating new content consumers want.
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
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