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Latest Digital Media and Marketing News
There's a Message to Marketers in Facebook's IPO Slide
The stock market's subdued reaction to Facebook's IPO suggests doubts over the value of social engagement.
How Brands Should Evaluate Startups
Marketers are overwhelmed, but focusing on these criteria will help you see the forest for the trees when evaluating startups and new technologies.
The Huffington Post Wants to Help Brands Create Their Own Content Sites
"It would allow a brand to be a publisher," one agency executive said, "and the HuffPo engine would power it so you would get all the social savvy that comes with the Huffington Post."
A Week After CEO's Ouster, Everyone Has an Opinion on Yahoo
Scott Thompson "was a terrible CEO for Yahoo," venture capitalist Fred Wilson said at TechCrunch Disrupt.
Facebook Investors Are 'ZUCKERS!' (Says Murdoch Tabloid)
It's a schadenfreude moment for Rupert Murdoch, who snatched up MySpace for what then looked like a bargain, $580 million, and sold it for $35 million.
WPP's Group M Taps Buddy Media for Facebook Ads
Advertising on Facebook has gotten a bad rap of late, but Group M, the media-buying unit of ad giant WPP, is licensing technology to make it easier for clients to spend money there.
House Beautiful Lets Readers Post to Pinterest From Print
House Beautiful is letting users post photos from its print edition directly to Pinterest using smartphone apps, the latest effort by a magazine to make print more interactive.
Are Consumers Ready for Mobile Grocery Shopping?
More mobile apps are popping up as tools for shoppers to find manufacturer deals and make lists as they trawl the supermarket aisles.
Google+ a Ghost Town as Brands Decamp for Pinterest
While the broad consensus among digital marketers is that Google+ is an empty city where the masses go to set up a profile but then seldom return, Google is continuing to double down on the investment.
To Deliver For Wall Street, Facebook Must Convince Madison Avenue
The social network went public with huge buzz, but it's closing stock price and GM's statement that it was pulling its ads, raised a question for investors and for advertisers: Just what should they expect from Facebook?
TV's Upfront Pitch: Our Shows Offer Best Social-Media Traction
In nearly every upfront presentation, the TV networks took pains to stress their expertise in connecting advertisers to consumers, not only with splashy TV programs but also via social media.
Facebook's $38 IPO at End of First Day of Trading Worth ... $38
Facebook hovered near the initial public offering price in its trading debut, following a record IPO.
Top 10 Twitter Trends of the Week: 'Little Monsters' Multiply and Pop Grips the Chart
Pop stars command the five largest followings on Twitter, so a pop-heavy list of trends should be no surprise this week -- or any week.
