Latest Digital Media and Marketing News
How to Avoid Patent Trolls
What growing patent litigation means to the marketing world, according to Brian Heidelberger, partner at Winston & Strawn.
Twitter Launches Ad That Can Collect Personal Information for Marketers
The 'Lead Generation Card' includes a button that with one click allows the user to provide their name, email address and Twitter handle to an advertiser.
Are You Wasting Money on Mobile Ads?
Networks and publishers are working to more accurately report how well they deliver ads in order to legitimize the industry and increase mobile-marketing spending.
Smart TV Is Just Around the Living Room Corner
Inevitably, Smart TVs will hold a key place in many households, presenting a great opportunity for innovations in advertising.
Equifax Selects 360i as its Lead Agency
The credit reporting company made the agency shift a year after choosing Publicis Groupe's Digitas as lead agency.
Digital Archives
Adland Gets a Good Look Through Google Glass
Google has insisted it will not permit display ads on the platform. But creating branded apps seems possible.
Full ArticleArmed and Dangerous Unicorn-Riding Cat To Help Reddit Gin Up Advertising
The social-news site is trying to lure advertisers with the lingua franca of its community: goofy images. How will that play for CMOs?
Full ArticleCNN and Elle Test Google Glass as a Way to Push Content to More People
CNN's app flashed this reporter an update about a web-celebrity hitchhiker being sought as a murder suspect. Elle's "Glassware" had a fashion suggestion.
Full ArticleWhy Facebook and Twitter Are Developing 'Glassware' Despite Ad Ban
Facebook, Twitter and Tumblr are developing apps for Google Glass even though they can't sell ads there.
Full ArticleWalmart Disappoints But Stays Course on Price Ads and Ecommerce
Walmart misses on top and bottom lines, but will step up price ads and ecommerce investments.
Full ArticleMachinima Adds a Big New Distribution Platform in XBox Live
One of YouTube's largest channels is expanding to Xbox Live in 41 global markets.
Full ArticleMozilla Stalls on Privacy Patch: 'Needs More Work'
The company still intends to block third-party cookies by default, it said, but only after further testing.
Full ArticleNewsweek.com Redesign Aims to Be 'Snow Fall' on a Weekly Basis
Newsweek is trying to reinvent the magazine experience for the browser-based web with a new, weekly website. It's free for now, but executives plan a metered pay wall.
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