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AT&T is the country's fifth largest ad spender -- and now its using data gleaned from its own digital advertising to to help other marketers that buy inventory through AT&T's AdWorks business.
Being backed by Yahoo will give Tumblr more street cred in sales pitches. But will it make Tumblr less cool?
Google has insisted it will not permit display ads on the platform. But creating branded apps seems possible.
Video consumption is on the rise, with great potential for advertising to grow with it, if marketers will exploit the possibilities.
The social-news site is trying to lure advertisers with the lingua franca of its community: goofy images. How will that play for CMOs?
SapientNitro's director of data and analytics has unique theories on the world and data's role in it, combining a dedication to humility with a practical recognition of what data can -- and cannot -- do.
Full ArticleWe're adding a staffer in San Francisco to boost our coverage of Silicon Valley.
Full ArticleDumenco takes on Google Glass, 'Today,' Foursquare, 'Celebrity Apprentice,' Tribune Co., Groupon and more.
Full ArticleTroy Young discovered digital in 1992, when he created a system for the weekly Montreal Mirror that let readers log in to a shared desktop and discuss stories.
Full ArticleSearch process has just gotten underway and is being managed by External View Consulting Group.
Full ArticleYouTube launched its paid channels today with 30 initial partners, allowing creators a business model beyond advertising.
Full ArticleAgencies will learn BuzzFeed-style storytelling -- all the better to create sponsored posts on the site.
Full ArticleLess than a month after introducing the HTC First -- the "Facebook Phone" -- AT&T announced it is cutting the price of the phone from $99 to $0.99. Here's how.
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