Latest Digital Media and Marketing News

Newsweek.com Redesign Aims to Be 'Snow Fall' on a Weekly Basis

Newsweek is trying to reinvent the magazine experience for the browser-based web with a new, weekly website. It's free for now, but executives plan a metered pay wall.

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Does Your Agency Need Its Own Trading Desk? Campbell-Mithun Says Yes

IPG agency is ending its reliance on Cadreon as it sets out to build and brand its own digital trading desk.

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ABC to Test Expanding Nielsen Ratings to Mobile

ABC will begin measuring advertising in videos viewed in mobile apps, a test to expand Nielsen's Online Campaign Ratings beyond browsers.

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The Philosophical Data Scientist: SapientNitro's Stewart Pratt

SapientNitro's director of data and analytics has unique theories on the world and data's role in it, combining a dedication to humility with a practical recognition of what data can -- and cannot -- do.

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Tim Peterson Joins Ad Age to Cover Digital Media, Ad Tech In San Francisco

We're adding a staffer in San Francisco to boost our coverage of Silicon Valley.

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No Need to Dream of Interactive TV -- It's Already Here

It's not worth waiting for seamless, TV-based interactive video. Devices and infrastructure are already in place.

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Broadcast TV Is Having a Rough Time, but Don't Count It Out

Battered by digital, broadcast networks are investing millions on programming. Their ad-based model can and will survive.

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What Happens Next in Media? 9 Predictions

Dumenco takes on Google Glass, 'Today,' Foursquare, 'Celebrity Apprentice,' Tribune Co., Groupon and more.

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Hearst's New Digital Chief on E-Commerce and the 'Natural Evolution' to Native Ads

Troy Young discovered digital in 1992, when he created a system for the weekly Montreal Mirror that let readers log in to a shared desktop and discuss stories.

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YouTube Wants You To Pay So It Can Have More Of Everything

YouTube doesn't care where it comes from, it just wants more of it.

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Nintendo Begins Digital Agency Review

Search process has just gotten underway and is being managed by External View Consulting Group.

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YouTube Launches Paid Channels With 'Sesame Street,' 'Young Turks'

YouTube launched its paid channels today with 30 initial partners, allowing creators a business model beyond advertising.

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BuzzFeed Starts Program to Train Agencies in the BuzzFeed Way

Agencies will learn BuzzFeed-style storytelling -- all the better to create sponsored posts on the site.

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Why AT&T Can Afford to Sell the Facebook Phone for Less Than a Dollar

Less than a month after introducing the HTC First -- the "Facebook Phone" -- AT&T announced it is cutting the price of the phone from $99 to $0.99. Here's how.

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Apple Takes Shots from Microsoft, Samsung On Viral Chart

Last week, Apple was the whipping boy from two corners: Samsung and Microsoft, which together racked up 9 million views taking shots at the iPhone.

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Study: Mobile Marketing Industry to Employ 1.4 Million In 2015

The study projects sales via mobile devices will increase from $139 billion in 2012 to more than $400 billion in 2015.

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By 2017 India To Boast the Most Facebook Users -- By Far

Facebook's user base is growing quickly in emerging markets such as India, Brazil and Russia, while growth slows in mature ones like the U.S.

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Is Anyone Clicking the 'Gift a Gift' Button on Facebook?

The social network is promoting "gifts" in user news feeds but didn't mention it during its earnings call, which suggests the effort hasn't generated much revenue.

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Is Anyone Clicking the 'Gift a Gift' Button on Facebook?

The social network is promoting "gifts" in user news feeds but didn't mention it during its earnings call, which suggests the effort hasn't generated much revenue.

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Eduardo Conrado Talks About Motorola's Move To Marry Marketing-IT

Exec With Hybrid Role Explains Why It Makes Sense For IT, The CIO To Report To A Marketer.

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