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Latest Digital Media and Marketing News
Newsweek.com Redesign Aims to Be 'Snow Fall' on a Weekly Basis
May 15, 2013
Newsweek is trying to reinvent the magazine experience for the browser-based web with a new, weekly website. It's free for now, but executives plan a metered pay wall.
Does Your Agency Need Its Own Trading Desk? Campbell-Mithun Says Yes
May 15, 2013
IPG agency is ending its reliance on Cadreon as it sets out to build and brand its own digital trading desk.
ABC to Test Expanding Nielsen Ratings to Mobile
May 14, 2013
ABC will begin measuring advertising in videos viewed in mobile apps, a test to expand Nielsen's Online Campaign Ratings beyond browsers.
The Philosophical Data Scientist: SapientNitro's Stewart Pratt
May 14, 2013
SapientNitro's director of data and analytics has unique theories on the world and data's role in it, combining a dedication to humility with a practical recognition of what data can -- and cannot -- do.
Tim Peterson Joins Ad Age to Cover Digital Media, Ad Tech In San Francisco
May 14, 2013
We're adding a staffer in San Francisco to boost our coverage of Silicon Valley.
No Need to Dream of Interactive TV -- It's Already Here
May 14, 2013
It's not worth waiting for seamless, TV-based interactive video. Devices and infrastructure are already in place.
Broadcast TV Is Having a Rough Time, but Don't Count It Out
May 13, 2013
Battered by digital, broadcast networks are investing millions on programming. Their ad-based model can and will survive.
What Happens Next in Media? 9 Predictions
May 13, 2013
Dumenco takes on Google Glass, 'Today,' Foursquare, 'Celebrity Apprentice,' Tribune Co., Groupon and more.
Hearst's New Digital Chief on E-Commerce and the 'Natural Evolution' to Native Ads
May 10, 2013
Troy Young discovered digital in 1992, when he created a system for the weekly Montreal Mirror that let readers log in to a shared desktop and discuss stories.
YouTube Wants You To Pay So It Can Have More Of Everything
May 10, 2013
YouTube doesn't care where it comes from, it just wants more of it.
Nintendo Begins Digital Agency Review
May 10, 2013
Search process has just gotten underway and is being managed by External View Consulting Group.
YouTube Launches Paid Channels With 'Sesame Street,' 'Young Turks'
May 09, 2013
YouTube launched its paid channels today with 30 initial partners, allowing creators a business model beyond advertising.
BuzzFeed Starts Program to Train Agencies in the BuzzFeed Way
May 09, 2013
Agencies will learn BuzzFeed-style storytelling -- all the better to create sponsored posts on the site.
Why AT&T Can Afford to Sell the Facebook Phone for Less Than a Dollar
May 09, 2013
Less than a month after introducing the HTC First -- the "Facebook Phone" -- AT&T announced it is cutting the price of the phone from $99 to $0.99. Here's how.
Apple Takes Shots from Microsoft, Samsung On Viral Chart
May 09, 2013
Last week, Apple was the whipping boy from two corners: Samsung and Microsoft, which together racked up 9 million views taking shots at the iPhone.
Study: Mobile Marketing Industry to Employ 1.4 Million In 2015
May 09, 2013
The study projects sales via mobile devices will increase from $139 billion in 2012 to more than $400 billion in 2015.
By 2017 India To Boast the Most Facebook Users -- By Far
May 09, 2013
Facebook's user base is growing quickly in emerging markets such as India, Brazil and Russia, while growth slows in mature ones like the U.S.
Is Anyone Clicking the 'Gift a Gift' Button on Facebook?
May 08, 2013
The social network is promoting "gifts" in user news feeds but didn't mention it during its earnings call, which suggests the effort hasn't generated much revenue.
Is Anyone Clicking the 'Gift a Gift' Button on Facebook?
May 08, 2013
The social network is promoting "gifts" in user news feeds but didn't mention it during its earnings call, which suggests the effort hasn't generated much revenue.
Eduardo Conrado Talks About Motorola's Move To Marry Marketing-IT
May 08, 2013
Exec With Hybrid Role Explains Why It Makes Sense For IT, The CIO To Report To A Marketer.
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