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Nintendo Begins Digital Agency Review
May 10, 2013
Search process has just gotten underway and is being managed by External View Consulting Group.
YouTube Launches Paid Channels With 'Sesame Street,' 'Young Turks'
May 09, 2013
YouTube launched its paid channels today with 30 initial partners, allowing creators a business model beyond advertising.
BuzzFeed Starts Program to Train Agencies in the BuzzFeed Way
May 09, 2013
Agencies will learn BuzzFeed-style storytelling -- all the better to create sponsored posts on the site.
Why AT&T Can Afford to Sell the Facebook Phone for Less Than a Dollar
May 09, 2013
Less than a month after introducing the HTC First -- the "Facebook Phone" -- AT&T announced it is cutting the price of the phone from $99 to $0.99. Here's how.
Apple Takes Shots from Microsoft, Samsung On Viral Chart
May 09, 2013
Last week, Apple was the whipping boy from two corners: Samsung and Microsoft, which together racked up 9 million views taking shots at the iPhone.
Study: Mobile Marketing Industry to Employ 1.4 Million In 2015
May 09, 2013
The study projects sales via mobile devices will increase from $139 billion in 2012 to more than $400 billion in 2015.
By 2017 India To Boast the Most Facebook Users -- By Far
May 09, 2013
Facebook's user base is growing quickly in emerging markets such as India, Brazil and Russia, while growth slows in mature ones like the U.S.
Is Anyone Clicking the 'Gift a Gift' Button on Facebook?
May 08, 2013
The social network is promoting "gifts" in user news feeds but didn't mention it during its earnings call, which suggests the effort hasn't generated much revenue.
Is Anyone Clicking the 'Gift a Gift' Button on Facebook?
May 08, 2013
The social network is promoting "gifts" in user news feeds but didn't mention it during its earnings call, which suggests the effort hasn't generated much revenue.
Eduardo Conrado Talks About Motorola's Move To Marry Marketing-IT
May 08, 2013
Exec With Hybrid Role Explains Why It Makes Sense For IT, The CIO To Report To A Marketer.
AOL's Ad Business Returns to Growth and Losses Narrow at Media Brands
May 08, 2013
AOL turned in a solid first quarter with advertising revenue up across all segments, the first time that's happened in five years.
Six Key Trends as Upfront, NewFront Blend Into a Giant Play for Video Ad Dollars
May 08, 2013
Traditional TV Upfront and premium Digital NewFront have blended into one major play for ad dollars. Who'll get the best deals?
Foursquare's Crowley on Automatic Check-Ins and Privacy: 'Just the Natural Progression'
May 08, 2013
Remember everyone who said they'd never get a cellphone or join Facebook? "Whenever you're kind of inventing the future this happens," Mr. Crowley said.
Audi Taps Brooklyn-based Huge to Handle Social Media Efforts
May 08, 2013
The Interpublic Group of Cos.' agency is tasked with creating original content and overseeing the car brand's presence on Twitter, Instagram, Facebook and YouTube.
Starbucks, BuzzFeed Introduce Reaction-Cam to Create Animated GIFs of Your Face
May 08, 2013
If you've ever been so moved by a roundup of cat images on BuzzFeed that you wanted to create an animated GIF of your reaction, now is your chance.
Target Teams Up With Facebook For Deals You Can Share
May 08, 2013
'Cartwheel' allows consumers to curate and share deals with friends, redeem them in store.
Agencies, Look Out: Accenture's Invading Your Turf in a Bigger Way Than Ever
May 07, 2013
Accenture is trying harder than ever to give agencies a run for their money, as evidenced by the consultant's latest buy, London-based design consultancy Fjord.
Your Klout Score Could Get You Into American Airlines' First Class Lounge
May 07, 2013
The carrier is trying to endear itself to the consumers who tweet the most with this freebie distributed by Klout.
New Tool Shows TV Advertisers What Their Competitors Are Paying
May 07, 2013
Free tool from startup Simulmedia hoping to bring more rigor to the data around TV advertising.
Facebook Hires U.K. Agency Head Nicola Mendelsohn As Europe VP
May 07, 2013
Leading U.K. agency exec Nicola Mendelsohn is joining Facebook as VP for Europe, Middle East, Africa and Russia.
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