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Latest Global Media and Marketing News
Five Questions With Adam & Eve/DDB's James Murphy
Omnicom's DDB Worldwide is buying London independent agency Adam & Eve for an estimated $80 million. Ad Age's Europe Editor, Emma Hall, talked with Adam & Eve founder James Murphy, who starting today is CEO of the newly merged agency, Adam & Eve/DDB.
The Mobile Circus Is Coming to Cannes
The mobile circus is literally coming to Cannes, as the festival debuts a category and draws first-time festival goers from a new industry.
EU Cookie Law Could Be the Death of Digital
The law, as it stands, does not consider its impact on the industry. Forcing these requirements on marketers lead to huge erosion in the quality of web experiences for consumers -- the very constituents it hopes to protect.
Omnicom Group's DDB Acquires London Hotshop Adam & Eve
The management team of Adam & Eve/DDB will comprise the Adam & Eve partners and members of DDB U.K. management. It will be led by James Murphy, who has been named CEO of the newly combined shop.
Q&A
Global Branding and Media Planning, Market by Market
MPG CEO Maria Luisa Francoli Plaza explained how brands and media planners should approach cultural differences even as the web brings the world closer.
London Olympics 2012 Ticket Designs Unveiled
Ticket designs for the London Olympics, designed by IPG's brand consultancy FutureBrand, have been revealed.
Proposed J-V in China Won't Help Chery Much After Over-Expanding
Given Chery Automobile Co.'s close ties to the Chinese government, the company has a good chance to win approval for a joint venture with Jaguar Land Rover in China but, after Chery's reckless expansion, that won't help much.
Infiniti Moves Global HQ to Hong Kong From Japan
Nissan Motor Co., Japan's second-largest carmaker, is preparing to appoint a global head for its Infiniti luxury brand after moving the unit's headquarters to Hong Kong on Tuesday.
Brand Z Study: IBM Leapfrogs Google as No. 2 Global Brand
IBM leapfrogged Google, rising to No. 2 behind Apple, with brand value of $116 billion last year, according to the latest Brand Z ranking from Millward Brown. Of course, CoreBrand three weeks ago put IBM at No. 66. Here's why the discrepancy.
Ogilvy Is First Into Myanmar With Stake in Local Shop Today Advertising
Ogilvy & Mather has acquired a stake in a Myanmar advertising agency, giving the WPP Group shop a head start in the resource-rich southeast Asian country that has been largely shut off from commercial development.
For Chewing Gum Client, Ageisobar Creates a Chewable Pencil
Chewing gum gets an upgrade with this brilliant product-design stunt out of ageisobar Sao Paulo for Gang Chewing Gum.
Saatchi & Saatchi Merges With Digital Shop Duke in France
In an attempt to net more business, Publicis Groupe is taking two of its key agencies in France and combining them into a single entity called Saatchi & Saatchi Duke.
Sprite Taps Johannes Leonardo for Global Duties
Coca-Cola continues to adjust the agencies working on its Sprite brand, selecting Johannes Leonardo to lead Sprite creative globally.
