Latest Global Media and Marketing News
Adidas unveils the official ball of the 2014 World Cup, with an energetic film and a campaign that promises free balls to newborn babies.
Canalplay's bespoke Joe 'Insomny' encourages non-stop show watching
Jim Carter, Carson from 'Downtown Abbey,' delivers grim Christmas tidings from a melting Arctic.
China's new premium car brand, Qoros, must convince local consumers that "made in China" can mean high-quality.
Handing out your mortal rival's product for free may sound like marketing suicide -- but Burger King did just that in Norway.
While Publicis' recent investments are regional and small relative to its purchases over the last two years, the timing raises questions.
Europe's call today for stronger data privacy protections could help Google and Facebook fight U.S. government data requests.
No turkey? No problem. The U.S. invasion of the British retail calendar continues with Black Friday .
L'Oreal's Marc Speichert is getting his second promotion in four months.
Hasbro is set to consolidate the majority of its global media-buying and -planning business with Omnicom's OMD and retained WPP's MediaCom in Latin America.
The digital agency Firstborn will work in TV, print, social and digital media for All Nippon Airways.
The agency, part of Lowe & Partners' network, will create new campaigns for Barbie, Hot Wheels, Monster High, Max Steel and others.
The retailer's showrooms are proving fertile ground for creativity, including a spoof of Alfonso Cuaron's "Gravity" set at Ikea.
Global News Archives
Airtel takes advantage of music with border-crossing appeal to reach diverse communities across Africa.Full Article
The French communications group continues its acquisition drive while awaiting approval to merge with Omnicom.Full Article
Consumer-goods giant Unilever has launched Project Sunlight, an initiative to motivate people to adopt more sustainable lifestyles.Full Article
Automakers and home appliance companies stepped up their buying at CCTV auction as China tries to jolt consumption.Full Article
In an unusual move, Chrysler picked U.S. Hispanic agency Richards/Lerma to handle its $30 million ad account in Mexico.Full Article
Santander is linking with a deliberately obnoxious Robert De Niro to raise its profile, while BBVA enlists major basketball and soccer stars to represent its agility.Full Article
A gold mine for marketers through the past decade, developing economies like China and India have lost some shimmer.Full Article