Latest Global Media and Marketing News
Recording TV Shows With a Tweet
Ever forget to record a TV show and wish there was another way to do it? Brazil's largest satellite provider is testing a way for subscribers to record shows via Twitter.
New Bacardi Ad Re-Creates Rum-and-Coke History
Bacardi and the "Cuba Libre" both originated in Cuba, but political considerations meant the new commercial had to be shot in Uruguay.
Ad Age, MediaCat Honor Women to Watch in Turkey
Advertising Age brought its Women to Watch franchise to a third continent this week, in a partnership with local licensee MediaCat.
A DVD That Smells Like Domino's Pizza
Takeout pizza and a DVD are a natural fit for many. So Domino's Pizza in Brazil decided to combine the two in a campaign via Artplan Sao Paolo.
Overworked? 24-Year-Old Ogilvy China Staffer Dies After Heart Attack at Desk
Reports that Gabriel Li died of chronic overwork have not been substantiated. Still, his death highlights the lack of boundaries between work and personal life in China.
Qantas to Flyers: Ditch Your Kindles, Read Our Custom Books
Campaign from Droga5 in Sydney encourages techies to kick it old-school -- with a paperback -- for a few hours.
Dentsu Unveils Plan to Boost Growth in Markets Outside Japan
The company's got aggressive growth plans: it wants 55% of all revenue to come from new global markets within five years.
LG Shifts Bulk of Global Media Account to Havas from WPP
Five years after consolidating its global media account at WPP's Mindshare, LG is now moving a big chunk of it to Havas Media.
Smart Rescues Stranded Drivers in Moscow
To promote Mercedes Smart cars to Russians (who like driving big cars), BBDO Russia actively proved to potential customers the benefits of having a smaller vehicle.
Final Extension for Global Cover Contest: Deadline is May 14
The aim of this contest is to identify promising talent to send to the Cannes International Festival of Creativity.
By 2017 India To Boast the Most Facebook Users -- By Far
Facebook's user base is growing quickly in emerging markets such as India, Brazil and Russia, while growth slows in mature ones like the U.S.
Nissan Promotes Self-Healing Paint with Self-Healing iPad Ad
TBWA/G1 Paris promotes Nissan's "self-healing paint," a technology pioneered by the automotive brand that makes the car essentially scratch-proof.
Global News Archives
Facebook Hires U.K. Agency Head Nicola Mendelsohn As Europe VP
Leading U.K. agency exec Nicola Mendelsohn is joining Facebook as VP for Europe, Middle East, Africa and Russia.
Full ArticleFTC Sting Operation Results in Warnings to 10 Data Brokers
The agency today announced an undercover data shopping spree, and sent warning letters to firms that may be in violation of the Fair Credit Reporting Act.
Full ArticleChinese Don't Trust Food Made In China Either, Seek Baby Formula From Abroad
In hunt for food safety, Chinese parents now only trust baby formula brands bought outside China.
Full ArticleBMW Studies China To Forecast Consumer Trends
BMW is studying ways to meet the fast-changing demands of its customers in China, and see which trends may go global.
Full ArticleHavas' Organic Revenue Fell 3.9% in U.S. in First Quarter
Havas Group has reported worldwide organic growth of 0-.9% for the first quarter of 2013.
Full ArticleWPP Chief Executive Martin Sorrell Takes Cut to Annual Salary
Holding Company bows to shareholder pressure after last year's meeting in which 60% of them rejected his $20 million pay package.
Full ArticleFanta Launches 'Play Fanta,' a Global Graphic-Novel Campaign
"Saving the Source" tells the story of a group of teenagers who are on a mission to save "play," after it disappears from their town
Full ArticleU.K. Grapples With Brain Drain as Talent Takes Off for U.S., China
U.K. ad agencies are losing top talent to the former colonies as key players head for higher salaries in the States or the friendlier tax climes of Asia.
Full Article
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A DVD That Smells Like Domino's Pizza
