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Latest Global Media and Marketing News
Proposed J-V in China Won't Help Chery Much After Over-Expanding
Given Chery Automobile Co.'s close ties to the Chinese government, the company has a good chance to win approval for a joint venture with Jaguar Land Rover in China but, after Chery's reckless expansion, that won't help much.
Infiniti Moves Global HQ to Hong Kong From Japan
Nissan Motor Co., Japan's second-largest carmaker, is preparing to appoint a global head for its Infiniti luxury brand after moving the unit's headquarters to Hong Kong on Tuesday.
Brand Z Study: IBM Leapfrogs Google as No. 2 Global Brand
IBM leapfrogged Google, rising to No. 2 behind Apple, with brand value of $116 billion last year, according to the latest Brand Z ranking from Millward Brown. Of course, CoreBrand three weeks ago put IBM at No. 66. Here's why the discrepancy.
Ogilvy Is First Into Myanmar With Stake in Local Shop Today Advertising
Ogilvy & Mather has acquired a stake in a Myanmar advertising agency, giving the WPP Group shop a head start in the resource-rich southeast Asian country that has been largely shut off from commercial development.
For Chewing Gum Client, Ageisobar Creates a Chewable Pencil
Chewing gum gets an upgrade with this brilliant product-design stunt out of ageisobar Sao Paulo for Gang Chewing Gum.
Saatchi & Saatchi Merges With Digital Shop Duke in France
In an attempt to net more business, Publicis Groupe is taking two of its key agencies in France and combining them into a single entity called Saatchi & Saatchi Duke.
Sprite Taps Johannes Leonardo for Global Duties
Coca-Cola continues to adjust the agencies working on its Sprite brand, selecting Johannes Leonardo to lead Sprite creative globally.
Samsung Must Make Do After U.K. Olympic Torch Relay Is Downsized
After the torch relay for the 2008 Summer Olympics was marred by protests, the 2012 version has been scaled back -- and that's disappointing to the sponsor.
A Look Back at Donna Summer's Long Commercial Career
The dance-music diva's megahits did more than flood dance floors and top the charts; Ms. Summer's songs were used in plenty of commercials, well after disco's peak in the 1970s and 1980s.
Starbucks Promotes Young-Scrivner to President of Canada
Starbucks upped Global CMO Annie Young-Scrivner to president of Canada, its second-largest market after the U.S.
Siri, Why Don't You Speak Spanish?
With the voice-activated assistant its big selling point, the iPhone 4S has flown off the shelves, despite putting off the U.S. ethnic group most gaga for smartphones: Hispanics.
Hellmann's Turns Receipt Into Recipe Using the Groceries You Just Bought
Hellmann's and agency Ogilvy Brazil came up with a novel way to encourage consumers to use mayonnaise for more than sandwiches.
+Castro Creates a Technological Pachamama Extravaganza for Tropicana
To launch Tropicana Twisters, +Castro wows with a point-of-sale project that recognized fruits and spelled out their water content.
