Latest Global Media and Marketing News
Ever forget to record a TV show and wish there was another way to do it? Brazil's largest satellite provider is testing a way for subscribers to record shows via Twitter.
Bacardi and the "Cuba Libre" both originated in Cuba, but political considerations meant the new commercial had to be shot in Uruguay.
Advertising Age brought its Women to Watch franchise to a third continent this week, in a partnership with local licensee MediaCat.
Takeout pizza and a DVD are a natural fit for many. So Domino's Pizza in Brazil decided to combine the two in a campaign via Artplan Sao Paolo.
Reports that Gabriel Li died of chronic overwork have not been substantiated. Still, his death highlights the lack of boundaries between work and personal life in China.
Campaign from Droga5 in Sydney encourages techies to kick it old-school -- with a paperback -- for a few hours.
The company's got aggressive growth plans: it wants 55% of all revenue to come from new global markets within five years.
Five years after consolidating its global media account at WPP's Mindshare, LG is now moving a big chunk of it to Havas Media.
First came the cola. Now comes the beer.
To promote Mercedes Smart cars to Russians (who like driving big cars), BBDO Russia actively proved to potential customers the benefits of having a smaller vehicle.
The aim of this contest is to identify promising talent to send to the Cannes International Festival of Creativity.
Facebook's user base is growing quickly in emerging markets such as India, Brazil and Russia, while growth slows in mature ones like the U.S.
TBWA/G1 Paris promotes Nissan's "self-healing paint," a technology pioneered by the automotive brand that makes the car essentially scratch-proof.
Global News Archives
Leading U.K. agency exec Nicola Mendelsohn is joining Facebook as VP for Europe, Middle East, Africa and Russia.Full Article
The agency today announced an undercover data shopping spree, and sent warning letters to firms that may be in violation of the Fair Credit Reporting Act.Full Article
In hunt for food safety, Chinese parents now only trust baby formula brands bought outside China.Full Article
Havas Group has reported worldwide organic growth of 0-.9% for the first quarter of 2013.Full Article
Holding Company bows to shareholder pressure after last year's meeting in which 60% of them rejected his $20 million pay package.Full Article
"Saving the Source" tells the story of a group of teenagers who are on a mission to save "play," after it disappears from their townFull Article
U.K. ad agencies are losing top talent to the former colonies as key players head for higher salaries in the States or the friendlier tax climes of Asia.Full Article