Latest Global Media and Marketing News
Fanta Launches 'Play Fanta,' a Global Graphic-Novel Campaign
May 01, 2013
"Saving the Source" tells the story of a group of teenagers who are on a mission to save "play," after it disappears from their town
U.K. Grapples With Brain Drain as Talent Takes Off for U.S., China
April 30, 2013
U.K. ad agencies are losing top talent to the former colonies as key players head for higher salaries in the States or the friendlier tax climes of Asia.
Why Local Digital Advertising Agencies Have Upper Hand in China
April 29, 2013
International agencies dominate many aspects of China's marketing industry, but local players have the upper hand when it comes to digital -- and that's why they're the M&A target du jour.
Big Adland Deals Reshape Ad Age's Agency Rankings
April 29, 2013
Forget about adland's Big Four. It's now the Big Five.
The Effects of Dental Whitening, In a Flash
April 26, 2013
Finnish dental clinic Hammaspeikko and McCann Worldgroup make posters a little more interesting, in a campaign to promote the clinic's dental whitening services.
WPP Posts 2.1% Organic Growth in Q1, But U.S. Is Flat
April 26, 2013
WPP's first quarter saw organic revenue growth of 2.1%, but with acquisitions and currency moves revenue was up by 5.9%, with the U.K. a bright spot.
Global Cover Competition Deadline Extended to May 10
April 25, 2013
The aim of this contest is to identify promising talent to send to the Cannes International Festival of Creativity.
Danone Begins Global Media Agency Review
April 24, 2013
The pitch spans more than 20 global markets, including North America.
See Jaguar's 12-Minute Film Starring 'Homeland' Actor Damian Lewis
April 24, 2013
Jaguar has premiered the full twelve-and-a-half minutes of "Desire," the film starring "Homeland" actor Damian Lewis that promotes the new $100,000 F-Type sports car.
Publicis Groupe to Spend $4 Billion on Acquisitions Over Next Five Years
April 24, 2013
The French ad holding company has an insatiable appetite. After gobbling up big players, it's looking for small and midsize digital firms to buy.
Morgans Hotel Group's Homegrown Chief Marketer Preps for Global Expansion
April 22, 2013
The boutique-hotel company attracts discerning guests who shun cookie-cutter experiences in favor of cutting-edge design and local flair.
MEC Taps Carl Fremont As First Global Digital Chief
April 23, 2013
The hire comes as more marketers invest in global partnerships with digital media companies and shops streamline digital capabilities across regions.
This VW Pre-Roll Will Skip Itself for You
April 22, 2013
The Volkswagen Fusca has something called "DSG Tiptonic Transmission," which, put simply, shifts gears automatically. AlmapBBDO demonstrates this.
Is the World Ready to Buy a Car Made in China?
April 22, 2013
Chinese car brand Qoros' 'social' sedan is backed by marketing that emphasizes urban practicality over speed.
Twitter Expands Sponsored Video Push With BBC America Deal
April 19, 2013
While reportedly still in talks with Viacom and NBC Universal, Twitter is officially working with BBC America on selling in-stream video.
Check Out This Ridiculously Long Ad Running on Indian TV
April 19, 2013
Ogilvy's behind a new commercial for Indian conglomerate Tata Group that clocks at over 3.5 minutes.
Calling Young Creatives: Ad Age's Annual Cover Competition is Now Open
April 12, 2013
The deadline is April 28th. One winning design will earn a free trip to the Cannes International Festival of Creativity.
Korean Food Company Helps Psy Find Personal Chef
April 12, 2013
Korean food brand Bibigo is partnering with a more famous Korean in an international Facebook contest to find Psy a personal chef.
John Hegarty: TV Shows Are Getting Better, But the Ads Are Getting Worse
April 11, 2013
The adman doesn't mince words. But do you think he's right?

