Latest Global Media and Marketing News
Nissan Promotes Self-Healing Paint with Self-Healing iPad Ad
May 08, 2013
TBWA/G1 Paris promotes Nissan's "self-healing paint," a technology pioneered by the automotive brand that makes the car essentially scratch-proof.
Facebook Hires U.K. Agency Head Nicola Mendelsohn As Europe VP
May 07, 2013
Leading U.K. agency exec Nicola Mendelsohn is joining Facebook as VP for Europe, Middle East, Africa and Russia.
FTC Sting Operation Results in Warnings to 10 Data Brokers
May 07, 2013
The agency today announced an undercover data shopping spree, and sent warning letters to firms that may be in violation of the Fair Credit Reporting Act.
Chinese Don't Trust Food Made In China Either, Seek Baby Formula From Abroad
May 07, 2013
In hunt for food safety, Chinese parents now only trust baby formula brands bought outside China.
BMW Studies China To Forecast Consumer Trends
May 03, 2013
BMW is studying ways to meet the fast-changing demands of its customers in China, and see which trends may go global.
Havas' Organic Revenue Fell 3.9% in U.S. in First Quarter
May 02, 2013
Havas Group has reported worldwide organic growth of 0-.9% for the first quarter of 2013.
WPP Chief Executive Martin Sorrell Takes Cut to Annual Salary
May 02, 2013
Holding Company bows to shareholder pressure after last year's meeting in which 60% of them rejected his $20 million pay package.
Fanta Launches 'Play Fanta,' a Global Graphic-Novel Campaign
May 01, 2013
"Saving the Source" tells the story of a group of teenagers who are on a mission to save "play," after it disappears from their town
U.K. Grapples With Brain Drain as Talent Takes Off for U.S., China
April 30, 2013
U.K. ad agencies are losing top talent to the former colonies as key players head for higher salaries in the States or the friendlier tax climes of Asia.
Why Local Digital Advertising Agencies Have Upper Hand in China
April 29, 2013
International agencies dominate many aspects of China's marketing industry, but local players have the upper hand when it comes to digital -- and that's why they're the M&A target du jour.
Big Adland Deals Reshape Ad Age's Agency Rankings
April 29, 2013
Forget about adland's Big Four. It's now the Big Five.
The Effects of Dental Whitening, In a Flash
April 26, 2013
Finnish dental clinic Hammaspeikko and McCann Worldgroup make posters a little more interesting, in a campaign to promote the clinic's dental whitening services.
WPP Posts 2.1% Organic Growth in Q1, But U.S. Is Flat
April 26, 2013
WPP's first quarter saw organic revenue growth of 2.1%, but with acquisitions and currency moves revenue was up by 5.9%, with the U.K. a bright spot.
Global Cover Competition Deadline Extended to May 10
April 25, 2013
The aim of this contest is to identify promising talent to send to the Cannes International Festival of Creativity.
Danone Begins Global Media Agency Review
April 24, 2013
The pitch spans more than 20 global markets, including North America.
See Jaguar's 12-Minute Film Starring 'Homeland' Actor Damian Lewis
April 24, 2013
Jaguar has premiered the full twelve-and-a-half minutes of "Desire," the film starring "Homeland" actor Damian Lewis that promotes the new $100,000 F-Type sports car.
Publicis Groupe to Spend $4 Billion on Acquisitions Over Next Five Years
April 24, 2013
The French ad holding company has an insatiable appetite. After gobbling up big players, it's looking for small and midsize digital firms to buy.
Morgans Hotel Group's Homegrown Chief Marketer Preps for Global Expansion
April 22, 2013
The boutique-hotel company attracts discerning guests who shun cookie-cutter experiences in favor of cutting-edge design and local flair.
MEC Taps Carl Fremont As First Global Digital Chief
April 23, 2013
The hire comes as more marketers invest in global partnerships with digital media companies and shops streamline digital capabilities across regions.
This VW Pre-Roll Will Skip Itself for You
April 22, 2013
The Volkswagen Fusca has something called "DSG Tiptonic Transmission," which, put simply, shifts gears automatically. AlmapBBDO demonstrates this.
- Most ReadGive Your Jobless Millennial an Edge With 12 Free Issues of Businessweek Twitter Launches Ad That Can Collect Personal Information for Marketers National Candy Show Draws Pitches for Farts Candy, Bacon Sex Lube Amazon Tops Walmart in Ranking of Most Valuable Brands Kmart Continues the Puns With its 'Big Gas' Promotion
- Most Commented
- Most Emailed
Newsletters
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
Creativity Picks
James Cameron Can Put Arrested Development's Tobias Funke Anywhere He Pleases
