Hispanic Marketing
Univision Slams English-Language Networks For Delivering Less
At Univision Communications' upfront presentation,President-CEO Randy Falco posed the question "What's better, more or less?"
Wendy's Introduces Rojos Family in New Hispanic Campaign
Hispanic consumers will soon say 'hola' to a new family: the Rojos, courtesy of Wendy's.
LatinWorks' Sergio Alcocer Joins Cannes Lions Film Jury
The U.S. Hispanic market will have a judge after all at the Cannes Lions festival this year.
Walmart Is First Marketer of the Year at AHAA Conference
Walmart was named the first Marketer of the Year by AHAA: The Voice of Hispanic Marketing at the Hispanic group's annual conference on Wednesday in Miami.
Behind the Five Most Creative U.S. Hispanic Ideas
If these ideas don't seem particularly Hispanic -- although a Hispanic agency is behind each one -- it's because integrated Hispanics have become what Martin Sorrell called the "new mainstream."
Hispanic Marketing Archives
Enter Now: Deadline For Wave Festival For Latin America Extended To April 8
Wave gives awards in film, press/outdoor, cyber, radio, promo, direct, design, PR and the Blue Wave award for the most-innovative ideas.
Full ArticleTarget Taps MillerCoors Alum to Lead Brand, Category Marketing
Rick Gomez will lead marketing for all merchandise categories and brand initiatives.
Full ArticleMiller Lite Starts U.S. Hispanic-Agency Review
MillerCoors is searching for a Hispanic agency for Miller Lite after parting ways with Lopez Negrete Communications.
Full ArticleHeineken USA Shifts U.S. Shops For Tecate
Heineken has parted with a Mexican shop that handled U.S. advertising for Tecate. "When a Mexican agency tries to develop English creative, it feels translated," said VP-Marketing Felix Palau.
Full ArticleU.S. Hispanic Agencies: Enter Wave Festival For Latin America By April 1
The call for entries is open for the Wave Festival, a leading ad festival for Latin America that includes the U.S. Hispanic market and Puerto Rico for the first time.
Full ArticleCaptivating McDonald's Hispanic Spot Highlights Bond With Soccer
It's never too early to start thinking about the World Cup, just 15 months away.
Full ArticleWhy Taco Bell Is Using Spanish in English-Language TV Ads
Lionel Richie's famed 1984 ballad is the centerpiece of Taco Bell's current TV ad, but it's sung as "Hola."
Full ArticleInternet Radio Must Tune In to the Emerging Hispanic Mainstream
An internet radio study suggests that brands mix mass and specialized marketing to reach the young, diverse Hispanic community.
Full Article
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Creativity Picks
Cheeky Vintner Exposes Himself to Sell His Wine
