Big In Print
Hispanic Marketing
Ad Age Insights' Trend Report
The Cultural Connection
Univision Consumer Insights Research has been uncovering and studying the nuances and influence of Hispanic culture on consumer behavior for many years, and has now determined a concrete way of measuring U.S. Hispanics' cultural connections. Here, some highlights.
Multicultural Is the New Mainstream for Brewers in Search of Growth
In an emerging multicultural strategy, brewers are making fewer overt appeals to African-Americans and Hispanics in targeted media.
Siri, Why Don't You Speak Spanish?
With the voice-activated assistant its big selling point, the iPhone 4S has flown off the shelves, despite putting off the U.S. ethnic group most gaga for smartphones: Hispanics.
Univision Upfront Opens With Sofia and Closes With Shakira
"I might work somewhere else, but this is where I live," said "Modern Family" star Sofia Vergara, who got her start on the network.
Freeloader
With Zoe Saldana and Victor Cruz at the Cosmo for Latinas Launch Party
The magazine's first cover model says she isn't trying to represent any demographic but hopes that more magazines will reach out to "the first generations of me."
Univision Lights The Upfront Fuse, Signs Early Deal With Starcom
Spanish-language broadcaster Univision is the first network to snag an upfront deal this year in a broad-reaching pact with Starcom.
ABC and Univision Plan English-Language News Channel for Hispanics
The effort, which will introduce a website this summer and TV network next year, aims to connect advertisers with a fast-growing group.
Romney Seeks to Chip Away at Obama's Grip on Hispanic Vote
Republican Mitt Romney not likely to win majority of Latino vote, but modest gains could hurt Obama campaign.
Group M's Hispanic Media Prophet: Gonzalo del Fa
"You have to never give up and always be talking about it," said Gonzalo del Fa, describing his mission to grow the multicultural client base at MEC Bravo and Group M. "It's a matter of repetition sometimes."
