In an unusual move, Chrysler picked U.S. Hispanic agency Richards/Lerma to handle its $30 million ad account in Mexico.
More and more Hispanic consumers are bilingual, and publishers are trying to reach them.
Insight and discipline are required more than ever, speakers at the ANA's annual Multicultural Conference told attendees.
Two years after Walmart ended its multicultural marketing team in favor of a companywide focus, the 'Total Market' strategy has spread.
Fledgling cable network Fusion arrives tonight, confronting new and old competitors for Hispanics, young people and news audiences.
Hispanic Marketing Archives
Are you Ad Age's next Multicultural Agency of the Year?Full Article
For Hispanic shops, the search for a top creative covers the Spanish-speaking world, with Argentina and Mexico the main hunting grounds.Full Article
Adman Alex Lopez Negrete talked to Ad Age about the importance of snapping up stars who can move seamlessly between Spanish and English.Full Article
We heard from many Hispanic women reporting a sense of balance that might surprise those who need to "have it all."Full Article
Though Hispanics are more engaged with mobile than any other group, brands offer few apps translated into Spanish.Full Article
As company branches out, moves ad budget to Dieste after a review.Full Article
The Viva Movil store is gearing up for its grand opening which will coincide with a J.Lo concert at the Barclays Center across the street.Full Article