In a cost-saving move, Heineken's Tecate beer brand is shifting U.S. advertising from Kirshenbaum Bond Senecal & Partners' U.S. Hispanic unit Ramona to its longtime Mexican agency, Olabuenaga Chemistri, the brewer told Ad Age.
Well-known P&G exec Ida Chacon is joining the Latinum Network as VP-marketing and commercial solutions.
That knack for matching Hispanics' passion points with online efforts helped Alma's digital revenue soar 300% last year. Overall, revenue grew 10%. Last year alone, the agency succeeded at bringing home 10 new accounts.
As general-market shops seek Hispanic business, the agency has brought creativity to the growing Latino mainstream.
Target is one of the first companies to pit Ruder Finn against Finn Partners since the firm split into two last July due to a family disagreement.
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