At Univision Communications' upfront presentation,President-CEO Randy Falco posed the question "What's better, more or less?"
Hispanic consumers will soon say 'hola' to a new family: the Rojos, courtesy of Wendy's.
The U.S. Hispanic market will have a judge after all at the Cannes Lions festival this year.
Walmart was named the first Marketer of the Year by AHAA: The Voice of Hispanic Marketing at the Hispanic group's annual conference on Wednesday in Miami.
If these ideas don't seem particularly Hispanic -- although a Hispanic agency is behind each one -- it's because integrated Hispanics have become what Martin Sorrell called the "new mainstream."
Hispanic Marketing Archives
Wave gives awards in film, press/outdoor, cyber, radio, promo, direct, design, PR and the Blue Wave award for the most-innovative ideas.Full Article
Rick Gomez will lead marketing for all merchandise categories and brand initiatives.Full Article
The call for entries is open for the Wave Festival, a leading ad festival for Latin America that includes the U.S. Hispanic market and Puerto Rico for the first time.Full Article
It's never too early to start thinking about the World Cup, just 15 months away.Full Article
Lionel Richie's famed 1984 ballad is the centerpiece of Taco Bell's current TV ad, but it's sung as "Hola."Full Article
An internet radio study suggests that brands mix mass and specialized marketing to reach the young, diverse Hispanic community.Full Article