Latest Media and Marketing News
The Future of Media, as Seen at Internet Week
Big media and new media both came out in force at Internet Week. We've got video here.
As Pinterest Meets With Marketers, Evolving Business Model Gets Clearer
There was a clear vision threaded through Pinterest's first "partner event" with marketers and agencies on Wednesday.
Hiring in Digital? Look for an Expert in, Yes, Traditional Media
The digital ad industry needs to hire experts from traditional media who offer an in-depth grasp of demographics, markets, and consumers.
CNN Gets Into Late-Night
After revamping mornings and building out weekends, Jeff Zucker is putting a weekly interview show at 11 p.m. on Fridays.
Twitter Deepens Ties to TV With Media Deals, Ad Targeting
Twitter has struck pacts with companies including Discovery, Vice and Major League Baseball. It's also adding tech to target ads at TV viewers.
Nielsen Taps IBM's Watson for Measurement and Media Planning
The ratings firm hopes IBM's "Jeopardy!" winner will improve measurement of ad effectiveness and media planning.
Give Your Jobless Millennial an Edge With 12 Free Issues of Businessweek
Bloomberg Businessweek is trying to get millennials to move out of their parent's houses and land a job.
Cable Companies Chafe as Low-Rated Channels Change Names
As G4 becomes Esquire and Speed becomes Fox Sports 1, cable companies are getting saddled with channels they didn't order -- and unsure they can afford future fee increases.
NBC Vet Marianne Gambelli Lands at Horizon
Ms. Gambelli, who led NBC broadcast sales until last fall, has joined Horizon Media as exec VP-chief investment officer.
ESPN Begins Hundreds of Layoffs
The self-proclaimed "Worldwide Leader in Sports" rarely has layoffs -- the last were in 2009. But with rivals such as Fox Sports 1 looming, ESPN has been spending big to stockpile sports rights.
New Advocate for Video in Elevators, Taxis and More Takes Aim at TV
The Digital Place-Based Advertising Association has named TV veteran Barry Frey its new CEO. Mr. Frey says advertisers now see their TV buys losing punch.
Bonnier Scoops Up Motorcycle Mags in Deal With Source InterLink
In what it says is the end of a recent deal-making frenzy, publisher picks up nine bike mags and sells bulk of TransWorld portfolio.
Recording TV Shows With a Tweet
Ever forget to record a TV show and wish there was another way to do it? Brazil's largest satellite provider is testing a way for subscribers to record shows via Twitter.
Media Archives
Mad Men Recap: Need for Speed
That the electrifying opening -- a frantic tight shot in a speeding car, the sudden appearance of a gun -- was not even the strangest moment tells you just how bizarre last night's episode was.
Full ArticleFormer Initiative CEO Nick Pahade Takes Reins at Poptent
The former agency exec will be tasked with striking more content deals with brands, agencies and publishers.
Full ArticleUpfront Brings New Scheduling Strategy for Broadcast Nets
The line between broadcast and cable is continuing to disappear. Already cable has managed to snag broadcast-level audiences, produce broadcast-quality shows and, in some cases, command broadcast-style ad rates.
Full ArticleTV Broadcasters Make Nostalgia Push With Fall Season -- Again
NBC is reviving "Ironside," Fox is bringing back "24" and shows based "Dracula," "Alice in Wonderland" and "The Legend of Sleepy Hollow" are also on the new schedule.
Full ArticleFinancial Times Becomes the Latest Media Site Hacked Over Syria
Media brands and marketers seem oddly powerless to stop Twitter takeovers. But like The Onion's takeover last week, The Financial Times seems to have been tricked into revealing information.
Full ArticleWhy Facebook and Twitter Are Developing 'Glassware' Despite Ad Ban
Facebook, Twitter and Tumblr are developing apps for Google Glass even though they can't sell ads there.
Full ArticleUSA Pushes 'Modern Family' Arrival, Enters Original Sitcoms
The cable network has picked up two original sitcoms in addition to adding "Modern Family" in syndication. It also plans a "Psych" musical.
Full ArticleSee Previews of The CW's New Sci-Fi and Supernatural Shows
Life isn't easy at a new high school... when you're an alien.
Full Article- Most Read
- Most Commented
- Most EmailedHiring in Digital? Look for an Expert in, Yes, Traditional Media As Pinterest Meets With Marketers, Evolving Business Model Gets Clearer The Future of Media, as Seen at Internet Week Google Said to Consider Buying Map Provider Waze Philips Promotes Blenders by 'Creating' Fruits with Multiple Flavors
Newsletters
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
Creativity Picks
James Cameron Can Put Arrested Development's Tobias Funke Anywhere He Pleases
