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Latest Media and Marketing News
Fox Sues Dish Network Over Ad-Blocking 'Auto Hop' Service
Fox claims the Auto Hop allows Dish to "create a bootleg video-on-demand service for all network prime-time programming," that takes the company well beyond its licenses to transmit Fox shows.
Mindshare Retains Unilever's $1.38 Billion U.S. Business
The consumer packaged-goods giant made the decision not to review its media-buying account in the region as it continues its market-by-market evaluations.
Plenty of Burgers in 'Fast Food Mania,' But Not in Ad Breaks
Burgers, fries and shakes are the stars of "Fast Food Mania," a travelogue program on Destination America cable network. But they aren't the focus of the ads that will accompany the show.
What Burger King, Nike, McDonald's, the iPhone and... Sun Drop (?) Have in Common
See the surprising most social brands advertising on TV.
TV Networks Ponder Fridays as Chance for Niche Shows
Major TV networks are moving little-watched shows with signficant DVR audiences to Fridays, testing whether the technology can help programs like "Community" make it on a night with few viewers.
Netflix: OK, Maybe We're Cannibalizing Something
"We have billions of hours of viewing, so we are going to take away from something," Netflix Chief Content Officer Ted Sarandos said on a panel with cable executives.
Cable Execs Root for TV Everywhere, But No Timeline on Mass Adoption
Consumers have been slow to adopt TV Everywhere in large numbers.
Huffington Post Plans to Add an Oprah Winfrey Section
The Oprah Winfrey section will include content created and aggregated by writers and producers from OWN and Oprah.com specifically for The Huffington Post.
Global Branding and Media Planning, Market by Market
MPG CEO Maria Luisa Francoli Plaza explained how brands and media planners should approach cultural differences even as the web brings the world closer.
Campaign Centered on Stanley Cup Lures Casual Fans, Lifts NHL Ratings
A social-media push and a comprehensive ad campaign around the Stanley Cup "all geared to help lure the casual fan" has helped the NHL forge record TV ratings through the first two rounds of the playoffs.
TBS Promoting Facebook Ads as Part of Upfront Package
Facebook is announcing an arrangement with TBS in which the network will bundle Facebook ads together with its own TV and digital inventory to sell as a single package to promote branded content.
Brands Flock to 'Instagram for Video' Apps
Apps like SocialCam and Viddy are exploding in popularity as the next "Instagram for video" among consumers for recording and sharing short videos and -- like clockwork -- big brands are following.
Huffington Post Gets Its First Publisher Amid Broader AOL Changes
AOL is naming Janet Balis the first publisher of Huffington Post Media Group as part of broader changes. AOL Chief Revenue Officer Ned Brody is also taking on a new role.
