Latest Media and Marketing News
It's the first time in 20 years that a new platform is expanding overall ad spending without cannibalizing other media, one forecast said.
Pop Secret Labs has come up with innovative ways to market popcorn before, but this add-on for a mobile game might be the best.
Add an asterisk to the opening-weekend haul for 'Hunger Games: Catching Fire,' and plenty of others.
You have until Sunday (Dec. 8) to save big. For just $59 you can get a year's print/digital/online subscription to Advertising Age.
The New Yorker's cover illustration, by artist Kadir Nelson, shows a younger Mr. Mandela from his time on trial.
NBC said the special gave the network its best Thursday excluding sports since the 'E.R.' finale in April 2009.
Currently Spotify only offers a free ad-reliant service on computers, charging $9.99 per month for mobile.
WPP is hoping a team that consists of execs from Wunderman, MEC, Landor and Kantar will win over airline.
Long associated with sports, Wheaties no longer gets prime-time ad placement, ceding the stage to Cheerios.
Many of the holiday specials that ran in prime time over Thanksgiving week saw declines.
The initiative is among Gus Wenner's first major moves since he was named to run RollingStone.com in May.
Ads face more of an uphill battle than song parodies alone. Also: don't count on a PR windfall to make up for the legal headache.
FTC may issue "additional guidance" after its workshop this week.
Cheerios' first Super Bowl spot will be handled by the same creatives behind "Just Checking," an ad that got a lot of attention this year.
Spot is likely to continue emotional, family messaging for yellow-boxed brand.
Fox has sold out of ad inventory for its broadcast of Super Bowl XLVIII, notching north of $4 million per 30-second spot.
With slogans like "poop your plants" and "get locally laid," the four upstart finalists in Intuit's Super Bowl contest are showing gusto.
After a giddy introduction on '60 Minutes,' let's take a moment to do a reality-check on Amazon's drones.
Dumenco shares a "leaked" memo that reveals secret plans to "keep Christmas-shopping opportunities top-of-mind throughout the year."
Toy company GoldieBlox says it has the right to adapt a Beastie Boys song for a parody. In a new letter today, the Beasties beg to differ.
Boston.com produces a chilling liveblog of JFK's shooting, but unfortunate ads mar the effort. Anyone want to play "Battlefield 4"?
The company's recent campaign against a wage hike is now undermining its rosy spin on a food drive for employees.
Dumenco argues that today's reviled 24/7 news cycle was born a lot earlier than you might think.
Rupert Murdoch ate all our Halloween candy! Waaaaaaaah!
The ad industry descended on Washington, D.C. mounting a vigorous defense of so-called "native" advertising at an FTC workshop.Full Article
"Basically, we'll charge consumers more than it costs us to produce it," Editor-in-Chief Jim Impoco said.Full Article
So-called 'native' ads go under the microscope in DC.Full Article
The company also gets about a quarter of its revenue from ads it runs on websites other than BuzzFeed.Full Article
The pact is a bid to shape the market in years to come, according to Starcom MediaVest Group CEO Laura Desmond.Full Article
Canalplay's bespoke Joe 'Insomny' encourages non-stop show watchingFull Article
Vizio should get over $200 million in media exposure as title-sponsor of the 2014 Vizio BCS National Championship Game.Full Article