Latest Media and Marketing News
"We were looking at a piece that makes print ... a hero," said Almap BBDO's Marcello Serpa, jury president.
The move to review both mobile and electronics came on the heels of an organizational shift within Sony Corp.
Critics say traditional techniques for explaining the ups and downs of brand sales undervalue media spending. The facts show otherwise.
Don Scales, president and CEO of iCrossing, is stepping down from his role; Brian Powley will succeed.
The deal will kick off with MTV's Video Music Awards on Aug. 25, when the network will tweet video highlights with pre-roll ads.
Apple hasn't yet gone into the TV business, but it will soon be selling video ads on televisions.
Turner Broadcasting is kicking off its startup accelerator's summer program by investing $20,000 in each of five companies.
The Coalition for Innovative Media Measurement aims to ensure that video viewing numbers provided by publishers are standard and validated.
GM announced at Cannes it will return to Academy Awards telecast with contest judged by Spike Lee, Linus Karlsson, others.
The Candy Crush booth is getting swarmed at the Licensing Expo in Las Vegas, where licensees think the game could be the next Angy Birds.
Dela gave people the chance to share their feelings about loved ones on websites, and turned those videos into TV ads and billboards.
The big winner of "The Voice" may be country music, which drew $1 billion in sales last year and is attracting advertisers.
Usher's video has received almost three times as many views online as Jay-Z's.
Watch for the European Union to start making life very difficult for America's data-hoarding tech conglomerates.
The Onion's reporting has deepened our understanding of our new lives as obedient, patriotic subjects of the surveillance state.
Business Insider reports that some Foursquare employees don't want to see CEO Dennis Crowley check in from vacation so often.
Dumenco attempts to make sense of Facebook's usage numbers and continuing appeal to marketers.
Keepin' it classy as always: your New York Post.
'Do Not Track' and other ad tech-industry self-policing efforts now seem hilariously, pathetically naive.
As CBS buys TV Guide Digital, it's time to refresh our view of social TV. Help us create the fourth version of the Ad Age/Trendrr chart.
Dumenco celebrates the birth of a new, down-and-dirty media rivalry.
ABC isn't budging on pricing, one buyer said, even if that turns out to mean selling less time now and trying its luck later.
Declining ratings in key demographics meant Fox had less inventory to offer advertisers.
The No. 1 network has found a way through the upfront slowdown that media buyers described all week.
Ad buyers suggested that there may be less money available than the networks expected.
The network, home to series like "The Vampire Diaries," secured ad rate increases around 5% to 6% for time in the new season.
Several storylines are emerging in the broadcast TV upfront going into a pivotal week for negotiations.
Fox has started to secure ad commitments as part of this year's upfront negotiations, according to a person close to the network.
The owner of MTV, Nickelodeon and Comedy Central is 50% complete with TV ad bargaining.
Viewers may be latching onto familiar names at this point -- like "Robin Williams." That's exactly as networks intended.
See video with Scott Donaton, the new global chief content officer at Universal McCann, on the evolution of branded content.Full Article
PlayStation 4 and Xbox One will go on sale simultaneously this fall in time for the holiday season. That sets the stage for a major spending surge.Full Article
Bill Wackermann had led Glamour since 2004, outlasting many rumors that he was leaving the title or the company. Now he has a new job.Full Article
The deal covers more than 300 hours of new programs, including shows based on franchises like "Shrek" and "Madagascar."Full Article
Mitsubishi's campaign for its redesigned 2014 Outlander crossover will have to help the brand find a route back to relevance in the U.S.Full Article
The publisher of In Touch and Life & Style is introducing Closer, a magazine aimed at Gen X women.Full Article
Warner Bros. hopes its $225 million "Man of Steel" leads to "Justice League" movies uniting Superman with Batman and others.Full Article