Latest Media and Marketing News
After revamping mornings and building out weekends, Jeff Zucker is putting a weekly interview show at 11 p.m. on Fridays.
Twitter has struck pacts with companies including Discovery, Vice and Major League Baseball. It's also adding tech to target ads at TV viewers.
The ratings firm hopes IBM's "Jeopardy!" winner will improve measurement of ad effectiveness and media planning.
Bloomberg Businessweek is trying to get millennials to move out of their parent's houses and land a job.
Viewers may be latching onto familiar names at this point -- like "Robin Williams." That's exactly as networks intended.
As G4 becomes Esquire and Speed becomes Fox Sports 1, cable companies are getting saddled with channels they didn't order -- and unsure they can afford future fee increases.
Ms. Gambelli, who led NBC broadcast sales until last fall, has joined Horizon Media as exec VP-chief investment officer.
The self-proclaimed "Worldwide Leader in Sports" rarely has layoffs -- the last were in 2009. But with rivals such as Fox Sports 1 looming, ESPN has been spending big to stockpile sports rights.
The Digital Place-Based Advertising Association has named TV veteran Barry Frey its new CEO. Mr. Frey says advertisers now see their TV buys losing punch.
In what it says is the end of a recent deal-making frenzy, publisher picks up nine bike mags and sells bulk of TransWorld portfolio.
Ever forget to record a TV show and wish there was another way to do it? Brazil's largest satellite provider is testing a way for subscribers to record shows via Twitter.
That the electrifying opening -- a frantic tight shot in a speeding car, the sudden appearance of a gun -- was not even the strangest moment tells you just how bizarre last night's episode was.
The former agency exec will be tasked with striking more content deals with brands, agencies and publishers.
Here's one more way buyers can evaluate this fall's new dramas: by seeing how many TVGuide.com users added each one to their Watchlists.
In a welcome bit of humor about the hard sell, CBS executive Jo Ann Ross wore a skirt that flashed "Your Ad Here."
Last year Ad Age voters correctly predicted that CBS legal drama "Made in Jersey" would be the first new broadcast drama axed. Can you repeat the feat?
Now that you're voting on the dramas and comedies most likely to meet the schedulers' axe first, here are our own network-by-network picks.
TV networks have a bigger concern than one-upping their broadcast rivals: grabbing attention from original content on nontraditional platforms.
The networks, citing strong shows like "Modern Family" and "The Walking Dead," don't want to begin talks with last year's prices.
Which of these half-hours is most doomed this fall? You tell us in our upfront poll.
NBC is reviving "Ironside," Fox is bringing back "24" and shows based "Dracula," "Alice in Wonderland" and "The Legend of Sleepy Hollow" are also on the new schedule.
Marissa Mayer put it in writing (or at least a press release) that she wouldn't wreck Tumblr. Here's what that'll take.
Dumenco deconstructs the culture of the global news conglomerate that billionaire Mike Bloomberg whimmed into being.
The social-news site is trying to lure advertisers with the lingua franca of its community: goofy images. How will that play for CMOs?
Viral media can hurt brands as easily as it can help them. This video is closing in on 6 million views, almost entirely achieved in less than one week.
Dumenco takes on Google Glass, 'Today,' Foursquare, 'Celebrity Apprentice,' Tribune Co., Groupon and more.
Five things everyone should know about social-news site Reddit.
An instantly iconic image from the aftermath of Hurricane Sandy helped New York magazine win top honors.
Under Arianna Huffington, AOL was supposed to become a state-of-the-art media company. Has it?
Music's most famous one-year-old, Blue Ivy Carter, also managed to trend this week -- for no better reason than having famous parents.
The line between broadcast and cable is continuing to disappear. Already cable has managed to snag broadcast-level audiences, produce broadcast-quality shows and, in some cases, command broadcast-style ad rates.Full Article
Media brands and marketers seem oddly powerless to stop Twitter takeovers. But like The Onion's takeover last week, The Financial Times seems to have been tricked into revealing information.Full Article
Facebook, Twitter and Tumblr are developing apps for Google Glass even though they can't sell ads there.Full Article
The cable network has picked up two original sitcoms in addition to adding "Modern Family" in syndication. It also plans a "Psych" musical.Full Article
Life isn't easy at a new high school... when you're an alien.Full Article
One of YouTube's largest channels is expanding to Xbox Live in 41 global markets.Full Article
Meet Charles Barkley, the new head of TBS... according to Will Ferrell, who claimed to be the new head of Turner.Full Article
The CW is making room for new series including "The Originals," a spin-off from "The Vampire Diaries."Full Article