Latest Media and Marketing News
Now with responses, including ones from J.C. Penney, Au Bon Pain, Charmin, NBC, Monster.com and, of course, Oreo.
On the same day that Martha Stewart appeared on MSNBC to talk holiday gifts, her company cut about 100 jobs, a third of the workforce.
Last year's Big Game push helped Axe draw a million contest entrants.
A uniform label for native ads could help, but publishers have to set it, says Jon Carmen. Giving marketers the last word risks FTC regulation.
Sponsor Content / Syfy
Consumers are playing an increasingly active role in brand storytelling.
Managing Editor Nancy Gibbs says it would be "insane" to let newsstand sales -- 2% of Time's circulation -- dictate Person of the Year.
Michael Bloomberg's Mayors Against Gun Violence fueled TV ad campaigns while the NRA stuck more to lobbying.
Media executives convened at the annual UBS media conference this week to discuss the changing TV industry.
Bio was originally spun off from A&E to capitalize on its hit series "Biography." The lineup lately has focused on crime and real estate.
ABC, Fox, A&E and others are joining NBC Universal on the See It platform, which lets consumers use Twitter to tune their TVs and DVRs.
Charging for content helps publishers capture valuable "first-party" data on subscribers, the Online Publishers Association said.
Discovery may be eying the parent of Food Network, Travel Channel and HGTV, but analysts said the benefits aren't that compelling.
If Kraft advertises mac and cheese, Mr. Moonves said, "What the heck is the difference if you watch it tonight live or 21 days from now?"
Axe and Coca-Cola are back, E-Trade is out and Chobani is entering the Super Bowl for the first time. See the latest updates.
Bye, bye baby: For the the first time since 2007, viewers won't see the savvy talking spokestot, or any E-Trade ad, in the big game.
Spot is likely to continue emotional, family messaging for yellow-boxed brand.
Fox has sold out of ad inventory for its broadcast of Super Bowl XLVIII, notching north of $4 million per 30-second spot.
With slogans like "poop your plants" and "get locally laid," the four upstart finalists in Intuit's Super Bowl contest are showing gusto.
Dumenco is making a surprise bid for Snapchat, hoping to beat out Facebook, Google and Tencent.
After a giddy introduction on '60 Minutes,' let's take a moment to do a reality-check on Amazon's drones.
Dumenco shares a "leaked" memo that reveals secret plans to "keep Christmas-shopping opportunities top-of-mind throughout the year."
Toy company GoldieBlox says it has the right to adapt a Beastie Boys song for a parody. In a new letter today, the Beasties beg to differ.
Boston.com produces a chilling liveblog of JFK's shooting, but unfortunate ads mar the effort. Anyone want to play "Battlefield 4"?
The company's recent campaign against a wage hike is now undermining its rosy spin on a food drive for employees.
"If we don't fill that need, then it is going to get filled by somebody else," CEO Jeff Bewkes said at the UBS media conference.Full Article
With limited marketing budgets and a sea of free competition, media brands improvise great unpaid-media solutions, Antony Young argues.Full Article
With each passing year, we mature, creating benchmarks that set the foundation for campaign-specific performance evaluations.Full Article
Mr. Crowther is Carat's third lead on the massive GM account in two years.Full Article
Executives told a quarterly management meeting that the spinoff from Time Warner is still planned for the second quarter of 2014.Full Article
The miniseries' debut drew 9.8 million viewers across three networks, combining to beat most of broadcast TV. But did it catch 'The Bible'?Full Article
Rob Marcus said he'd consider a sale if it benefits investors but will take the reins focused on fixing the company's residential business.Full Article