Latest Media and Marketing News
Apple Wins Press Grand Prix -- With Campaign for Tablet
"We were looking at a piece that makes print ... a hero," said Almap BBDO's Marcello Serpa, jury president.
Sony Selects Mediacom for Global Media Business
The move to review both mobile and electronics came on the heels of an organizational shift within Sony Corp.
Let's Stand Up to the Attack on Marketing-Mix Models
Critics say traditional techniques for explaining the ups and downs of brand sales undervalue media spending. The facts show otherwise.
ICrossing CEO Don Scales Steps Down
Don Scales, president and CEO of iCrossing, is stepping down from his role; Brian Powley will succeed.
Twitter Signs Up Viacom to Tweet Sponsored Video Highlights
The deal will kick off with MTV's Video Music Awards on Aug. 25, when the network will tweet video highlights with pre-roll ads.
Apple to Sell Video Ads on TVs (But Not TV Ads)
Apple hasn't yet gone into the TV business, but it will soon be selling video ads on televisions.
Turner Picks Five Media Startups for Summer Accelerator Program
Turner Broadcasting is kicking off its startup accelerator's summer program by investing $20,000 in each of five companies.
TV Trade Group Seeks Tech Firm to Build Video Data Warehouse
The Coalition for Innovative Media Measurement aims to ensure that video viewing numbers provided by publishers are standard and validated.
Chevy to Return to Oscar Advertising With User-Generated Ad
GM announced at Cannes it will return to Academy Awards telecast with contest judged by Spike Lee, Linus Karlsson, others.
From Candy Crush to Bubble Wrap, Brands Descend on Licensing Expo
The Candy Crush booth is getting swarmed at the Licensing Expo in Las Vegas, where licensees think the game could be the next Angy Birds.
Dutch Funeral-Insurance Company Dela Snares Top Media Lion at Cannes
Dela gave people the chance to share their feelings about loved ones on websites, and turned those videos into TV ads and billboards.
Why Adland Should Listen for a Twang at Tonight's 'Voice' Finale
The big winner of "The Voice" may be country music, which drew $1 billion in sales last year and is attracting advertisers.
Samsung-Usher Partnership Beats Samsung-Jay-Z Promo on Viral Video Chart
Usher's video has received almost three times as many views online as Jay-Z's.
Media Archives
Cannes Lions Jury President: Branded Content is Permeating Advertising
See video with Scott Donaton, the new global chief content officer at Universal McCann, on the evolution of branded content.
Full ArticleXbox, Playstation Prep For Bruising Ad-Spending Battle
PlayStation 4 and Xbox One will go on sale simultaneously this fall in time for the holiday season. That sets the stage for a major spending surge.
Full ArticleConde Nast Names Phillips to Take Over Glamour From Wackermann
Bill Wackermann had led Glamour since 2004, outlasting many rumors that he was leaving the title or the company. Now he has a new job.
Full ArticleNetflix to Carry New Original Series From DreamWorks
The deal covers more than 300 hours of new programs, including shows based on franchises like "Shrek" and "Madagascar."
Full ArticleMitsubishi Cruises Back Into Network TV Advertising
Mitsubishi's campaign for its redesigned 2014 Outlander crossover will have to help the brand find a route back to relevance in the U.S.
Full ArticleWhat Newsstand Meltdown? Bauer Starts a New Celebrity Weekly
The publisher of In Touch and Life & Style is introducing Closer, a magazine aimed at Gen X women.
Full Article'Man of Steel' Shoulders Warner Bros.' Quest for 'Justice League' Movie
Warner Bros. hopes its $225 million "Man of Steel" leads to "Justice League" movies uniting Superman with Batman and others.
Full Article- Most ReadWill 2013 Be the Year Silicon Valley's Global Domination Begins to End? Cannes Lions Jury President: Branded Content is Permeating Advertising Inside the Creative Effectiveness Jury: Lots of Coffee, Push-Up Bras and Coke Judge Speaks Out How Adland's Vicious Billing Cycle Is Costing Everyone Clear Channel Visits Cannes to Push Creativity in Billboards, 'the Last Mass Medium'
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Apple Reasserts Its Identity with 'Designed in California' Film
