Newsletters
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
May 15, 2013
"Super Fun Night" star Rebel Wilson charmed the audience at ABC's upfront on Tuesday, but "Killer Woman" didn't get a colder reaction.
May 14, 2013
At Univision Communications' upfront presentation,President-CEO Randy Falco posed the question "What's better, more or less?"
May 14, 2013
ABC will begin measuring advertising in videos viewed in mobile apps, a test to expand Nielsen's Online Campaign Ratings beyond browsers.
May 14, 2013
See the replay of our live blog as ABC told ad buyers how it plans to improve its showing among 18-to-49-year-olds.
May 14, 2013
Subscribers will receive Meredith's own Parents and American Baby magazines instead; at least 60 staffers are losing their jobs.
May 14, 2013
ABC is adding 14 shows to its schedule, including "Agents of S.H.I.E.L.D."
May 14, 2013
Fox said yesterday that overnight ratings don't reflect audiences for shows like "The Following." ESPN today told advertisers not to give up on live reach.
May 14, 2013
It's not worth waiting for seamless, TV-based interactive video. Devices and infrastructure are already in place.
May 14, 2013
Staples-owned Quill.com is planning an ad push for its Dunder Mifflin brand around the final episode of the NBC sitcom. But it isn't stopping there.
May 13, 2013
Despite expansion, Shiner stays true to core fans by sticking with its hometown agency and "comfortable" mix of digital, out-of-home and print that communicates brew's Texan personality.
May 14, 2013
Twenty-three years of show's footage will be open to advertisers and brands for use in commercials -- for a fee, of course.
May 13, 2013
NCS rolls out system that lets buyers and sellers run instant analyses to understand how heavily the "Modern Family" audience is weighted with tissue-brand switchers.
May 13, 2013
Watch the previews for J.J. Abrams' cops-and-robots series plus the new Alexis Bledel comedy "Us & Them," a new take on "Sleepy Hollow" and four more.
May 13, 2013
The WPP media agency has won TGI Friday's media-buying and planning business.
May 13, 2013
Check out the replay of our live blog from Fox's network's lavish presentation at The Beacon Theatre.
May 13, 2013
NBC has no illusions about its challenges, executives told ad buyers at NBC's upfront. The network is bringing Michael J. Fox back to comedy.
May 13, 2013
The shopping magazine, which has outlasted its print imitators but now has its own struggles, is leaving the studio for the real world more often.
May 13, 2013
See the trailers for new NBC shows including "Dracula," "The Michael J. Fox Show," "Sean Saves the World" and "The Blacklist."
May 13, 2013
Don doesn't drink blood -- at least not yet -- but last night was an object lesson in how the 1968 version of Don Draper wields power in the office and out. It's not a pretty sight.
May 13, 2013
The network plans to air more original programming throughout the year and into the summer.