Latest Media and Marketing News

See Trailers for 12 New ABC Shows, 'Super Fun Night' to 'Betrayal'

"Super Fun Night" star Rebel Wilson charmed the audience at ABC's upfront on Tuesday, but "Killer Woman" didn't get a colder reaction.

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Univision Slams English-Language Networks For Delivering Less

At Univision Communications' upfront presentation,President-CEO Randy Falco posed the question "What's better, more or less?"

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ABC to Test Expanding Nielsen Ratings to Mobile

ABC will begin measuring advertising in videos viewed in mobile apps, a test to expand Nielsen's Online Campaign Ratings beyond browsers.

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ABC Upfront: The Ad Age Live Blog

See the replay of our live blog as ABC told ad buyers how it plans to improve its showing among 18-to-49-year-olds.

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Parenting and Babytalk Magazines Shut Down in Sale to Meredith

Subscribers will receive Meredith's own Parents and American Baby magazines instead; at least 60 staffers are losing their jobs.

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ABC Shrinks 'Dancing With the Stars,' Adds 14 New Shows

ABC is adding 14 shows to its schedule, including "Agents of S.H.I.E.L.D."

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ESPN Upfront: Sports Means Never Having to Chase Time-Shifted Viewers

Fox said yesterday that overnight ratings don't reflect audiences for shows like "The Following." ESPN today told advertisers not to give up on live reach.

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No Need to Dream of Interactive TV -- It's Already Here

It's not worth waiting for seamless, TV-based interactive video. Devices and infrastructure are already in place.

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Can Dunder Mifflin Paper Brand Continue Past Thursday's Finale of 'The Office'?

Staples-owned Quill.com is planning an ad push for its Dunder Mifflin brand around the final episode of the NBC sitcom. But it isn't stopping there.

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Why Craft-Brew Shiner's Bigger Footprint Won't Include a TV Buy

Despite expansion, Shiner stays true to core fans by sticking with its hometown agency and "comfortable" mix of digital, out-of-home and print that communicates brew's Texan personality.

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'America's Funniest Home Videos' Now Available for Brands

Twenty-three years of show's footage will be open to advertisers and brands for use in commercials -- for a fee, of course.

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ABC Viewers Buy More Tissue -- And Why That Matters

NCS rolls out system that lets buyers and sellers run instant analyses to understand how heavily the "Modern Family" audience is weighted with tissue-brand switchers.

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See Trailers for 'Almost Human' and Fox's Other New Shows

Watch the previews for J.J. Abrams' cops-and-robots series plus the new Alexis Bledel comedy "Us & Them," a new take on "Sleepy Hollow" and four more.

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Mindshare's Winning Streak Continues With TGI Friday's Win

The WPP media agency has won TGI Friday's media-buying and planning business.

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Fox Upfront: The Live Blog

Check out the replay of our live blog from Fox's network's lavish presentation at The Beacon Theatre.

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NBC Brings Dramas Back to Sunday, Beefs Up Thursday Comedies

NBC has no illusions about its challenges, executives told ad buyers at NBC's upfront. The network is bringing Michael J. Fox back to comedy.

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Lucky Magazine, Looking for a Turnaround, Starts With Print 'Evolution'

The shopping magazine, which has outlasted its print imitators but now has its own struggles, is leaving the studio for the real world more often.

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See the Trailers for NBC's New Shows

See the trailers for new NBC shows including "Dracula," "The Michael J. Fox Show," "Sean Saves the World" and "The Blacklist."

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'Mad Men' Recap: Don Is Not My Co-Pilot

Don doesn't drink blood -- at least not yet -- but last night was an object lesson in how the 1968 version of Don Draper wields power in the office and out. It's not a pretty sight.

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Fox Looks to Break Down the Traditional Fall Season

The network plans to air more original programming throughout the year and into the summer.

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