Latest Media and Marketing News
Three Ways Yahoo Can Avoid Screwing Up Tumblr
May 20, 2013
Marissa Mayer put it in writing (or at least a press release) that she wouldn't wreck Tumblr. Here's what that'll take.
Recording TV Shows With a Tweet
May 20, 2013
Ever forget to record a TV show and wish there was another way to do it? Brazil's largest satellite provider is testing a way for subscribers to record shows via Twitter.
Mad Men Recap: Need for Speed
May 20, 2013
That the electrifying opening -- a frantic tight shot in a speeding car, the sudden appearance of a gun -- was not even the strangest moment tells you just how bizarre last night's episode was.
Former Initiative CEO Nick Pahade Takes Reins at Poptent
May 20, 2013
The former agency exec will be tasked with striking more content deals with brands, agencies and publishers.
Upfront Brings New Scheduling Strategy for Broadcast Nets
May 20, 2013
The line between broadcast and cable is continuing to disappear. Already cable has managed to snag broadcast-level audiences, produce broadcast-quality shows and, in some cases, command broadcast-style ad rates.
What You Need to Know About That Bloomberg News Snooping Scandal
May 20, 2013
Dumenco deconstructs the culture of the global news conglomerate that billionaire Mike Bloomberg whimmed into being.
Vote: Which New Broadcast Comedy Will Get Canceled First?
May 17, 2013
Which of these half-hours is most doomed this fall? You tell us in our upfront poll.
Armed and Dangerous Unicorn-Riding Cat To Help Reddit Gin Up Advertising
May 17, 2013
The social-news site is trying to lure advertisers with the lingua franca of its community: goofy images. How will that play for CMOs?
TV Broadcasters Make Nostalgia Push With Fall Season -- Again
May 17, 2013
NBC is reviving "Ironside," Fox is bringing back "24" and shows based "Dracula," "Alice in Wonderland" and "The Legend of Sleepy Hollow" are also on the new schedule.
#FitchTheHomeless: Watch the Harsh (!) Anti-Abercrombie Video That's Gone Viral
May 17, 2013
Viral media can hurt brands as easily as it can help them. This video is closing in on 6 million views, almost entirely achieved in less than one week.
Financial Times Becomes the Latest Media Site Hacked Over Syria
May 17, 2013
Media brands and marketers seem oddly powerless to stop Twitter takeovers. But like The Onion's takeover last week, The Financial Times seems to have been tricked into revealing information.
Why Facebook and Twitter Are Developing 'Glassware' Despite Ad Ban
May 17, 2013
Facebook, Twitter and Tumblr are developing apps for Google Glass even though they can't sell ads there.
USA Pushes 'Modern Family' Arrival, Enters Original Sitcoms
May 17, 2013
The cable network has picked up two original sitcoms in addition to adding "Modern Family" in syndication. It also plans a "Psych" musical.
See Previews of The CW's New Sci-Fi and Supernatural Shows
May 16, 2013
Life isn't easy at a new high school... when you're an alien.
Machinima Adds a Big New Distribution Platform in XBox Live
May 16, 2013
One of YouTube's largest channels is expanding to Xbox Live in 41 global markets.
Will Ferrell Names Charles Barkley TBS Chief at the Most Entertaining Upfront Yet
May 16, 2013
Meet Charles Barkley, the new head of TBS... according to Will Ferrell, who claimed to be the new head of Turner.
The CW Reshuffles Its Schedule to Add Five New Dramas
May 16, 2013
The CW is making room for new series including "The Originals," a spin-off from "The Vampire Diaries."
The CW Upfront: The Ad Age Live Blog
May 16, 2013
See the replay of our live blog, where The CW introduced a bevy of vampires, aliens and delinquents from the future.
NBC's $800M Ad Haul for 2014 Winter Games Might not Include A-B InBev
May 16, 2013
Coke, AT&T and GM already signed up for Sochi coverage; A-B InBev's Chibe says TV not only game in town.
Telemundo Partners With Ryan Seacrest and Donald Trump
May 15, 2013
Along with the usual telenovela fare, Telemundo is opening a studio to develop bilingual programming.
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