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Latest Media and Marketing News
The Weather Channel Taps BBH, New York, as Agency of Record
Bartle Bogle Hegarty, New York, been named creative agency of record for the Weather Channel after a review.
Canoe Ventures Pulls Plug on Interactive TV Commercials Business
Canoe Ventures announced on Wednesday that it will shutter its ITV-advertising business, signaling a lack of interest in the space.
Bart Simpson LOVES The Wall Street Journal (Uh, Really!) and Other Reminders as 'The Simpsons' Hits Our Top 10 TV Check-In Chart
Fox's "The Simpsons" cracks our Top 10 for the first time thanks to Sunday's airing of its much-hyped 500th episode.
What Is TV? New Media Assaults Marketers With Video Talk
It's clear that marketers aren't always envisioning the TV set when they determine how to use motion-and-sound video to hawk their wares.
As Super Tuesday Nears, Which Candidates Can Afford to Advertise?
Republican hopefuls are scratching for cash to compete in upcoming state primaries.
Why OWN Could Be the First and Last Celeb-Branded Net
There's a big difference between new cable channels linked to stars like Ryan Seacrest and Oprah Winfrey's OWN Network: The celebrities won't be the names or faces of their channels.
Mad Ave Lines up to Court NBA's Lin
From agents to Nike, the ad world is inundating Knicks phenom with endorsement proposals.
Time Warner Cable, MSG Settle Seven-Week Dispute Amid 'Linsanity'
The agreement ends a stalemate that had kept TWC's 2.8 million local subscribers from watching the Knicks and their Jeremy Lin-led winning streak.
Sunday Sun Tabloid to Replace News of the World 'Very Soon': Murdoch
The plan for a Sun on Sunday shows that the closing of the News of the World was "just cynical," said a lawmaker from the Labour Party.
Reuters' U.S. News Push Signs on Yahoo, AOL, MSNBC.com
Reuters America also intends to improve on traditional wire services by taking more signals from its customers, partly through Reuters editors "embedded" in their newsrooms.
Some Will Have to Pay for March Madness
Those wanting to watch select parts of the basketball tournament digitally will pay a fee of $3.99, the company said.
CBS Corp. May Create Original Series for Netflix
"Until they are doing 22 hours a week of premium content, we don't look at them as a competitor," CBS Corp. CEO Leslie Moonves said.
Comcast Believes Video Subscribers Will Return
The cable giant managed to slow its hemorrhage of customers, and ended the year with 22.3 million video and 18.1 million broadband subscribers.
