Joe Pytka was behind the camera in 1992 when Cindy Crawford took that sip of Pepsi, and put Michael Jordan on the court with Bugs Bunny for "Hare Jordan."
Ad Age has been working with Networked Insights, a social-media analytics company that advises brands and agencies on media planning, to track social sentiment surrounding Madonna.
The face of Victoria's Secret, model Adriana Lima is back in the Super Bowl -- drafted by not just one but two marketers, Kia and Teleflora, for their Big Game ads this year.
It's the (nearly) final list: Close to 40 marketers, their creative and the agencies they used. That Teleflora ad basically promising sex for flowers, for example, came from an internal agency.
There won't be nearly as many surprises in this year's game. On the plus side, home viewers can use commercial breaks to actually go to the bathroom.
Pepsi, the choice of a new generation, may look like its going old-school in its return to the Super Bowl, what with the castle and court and all.
Automakers are reaping the biggest increases in buzz among all the marketers that have released Super Bowl commercials early, according to YouGov Brand Index, a daily consumer research service.
In a 60-second apocalyptic-themed Super Bowl spot that will air during the game's first quarter, GM's Chevrolet brand manages to get in a dig at cross-town rival Ford.
Like monkeys in your Super Bowl ads? Funny gags? Celebrities? Then you probably already love Bryan Buckley, one of the most successful and prolific Super Bowl ad directors of the past decade.
You know how women have been trying to teach men for decades that a gift or a date is NOT an economic transaction guaranteed to garner bedroom action later that night? Well, Teleflora has missed that message.
A Super Bowl ad for Universal Pictures' "Battleship" will point viewers to Fandango's movie-ticketing service -- something Fandango wants more studios to try.
While last year's multidimensional, intergalactic space epic may have left some feeling cold, this one gets back to the formula of charming content with a great soundtrack.
Because you work in advertising or media, a little more is expected of you when it comes to the Super Bowl. Here's how to shine like Tom Brady's teeth.
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
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Ad Age has highlighted 10 who are making an outsize mark on marketing. But who wields the biggest influence on the business of media and marketing? We're letting subscribers decide.
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