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Latest Media and Marketing News
Meet the Woman Behind ABC's Apple-Themed 'Duets' Promo
The "Duets" commercial is an "homage" to Apple's famed "1984" ad, said Marla Provencio, ABC's new chief marketing officer.
Fox Dominates TV Check-In Chart With 'Glee' and 'House'
Finales and approaching finales boosted social TV standings for shows such as "House," but "Gossip Girl" missed the chart despite its season sendoff.
Vote: Which New Broadcast Comedy Will Get Canceled First?
Cross-dressing sitcom "Work It" lasted two episodes last season. Will any of these comedies fall that quickly?
Forget Network Promises: Social Media Has Already Made Its Upfront Verdicts
Advertisers who want shows with strong social-media traction should consider the creepy new CW drama "Cult," according to a new upfront analysis.
See the Spot: Samsung Turns to David Beckham to Promote Galaxy Note
Samsung has released a web video featuring David Beckham to promote the Galaxy Note.
The Huffington Post Wants to Help Brands Create Their Own Content Sites
"It would allow a brand to be a publisher," one agency executive said, "and the HuffPo engine would power it so you would get all the social savvy that comes with the Huffington Post."
Cable Opens Fire on the Hopper, Dish's New Commercial-Killer
Dish's plan will result in higher subscription prices or undermine new original content, Time Warner Cable CEO Glenn Britt said.
Comcast and Nielsen to Start Testing Commercial Ratings for Tablets
Comcast reached an agreement with Nielsen to begin testing commercial measurement for iPads and mobile devices starting this summer, the cable operator told Ad Age at The Cable Show in Boston.
'Mad Men' Recap: Harry Krishna
Harry's adventure with Mother Lakhsmi aside, Don and Joan's work marriage poses one of the show's biggest questions.
WPP's Group M Taps Buddy Media for Facebook Ads
Advertising on Facebook has gotten a bad rap of late, but Group M, the media-buying unit of ad giant WPP, is licensing technology to make it easier for clients to spend money there.
House Beautiful Lets Readers Post to Pinterest From Print
House Beautiful is letting users post photos from its print edition directly to Pinterest using smartphone apps, the latest effort by a magazine to make print more interactive.
TV's Upfront Pitch: Our Shows Offer Best Social-Media Traction
In nearly every upfront presentation, the TV networks took pains to stress their expertise in connecting advertisers to consumers, not only with splashy TV programs but also via social media.
Days After Quitting Facebook Ads, GM Swears Off the Super Bowl
Is General Motors making a point or acting under new pressures?
