Shoppers are holding out for more deals, and increasingly using mobile to research and make purchases.
Adidas unveils the official ball of the 2014 World Cup, with an energetic film and a campaign that promises free balls to newborn babies.
Cars and trucks rolled off dealership lots in November at the fastest pace in almost seven years, Automotive News reports today.
Booze brand joins other movie tie-ins, from underwear to ice cream.
Jim Carter, Carson from 'Downtown Abbey,' delivers grim Christmas tidings from a melting Arctic.
"If the payment terms they are suggesting to their suppliers would not be acceptable to them as suppliers, a re-think might be in order."
The next chapter in the cola-marketing wars could be influenced as much by science labs as TV commercials.
Boston Consulting Group is entering the brand health metrics fray with the Brand Advocacy Index, its take on the Net Promoter Score.
While Publicis' recent investments are regional and small relative to its purchases over the last two years, the timing raises questions.
Burger King just released its latest menu item: Big King, made of two beef patties, special sauce, lettuce, cheese, pickles and onions on a sesame-seed bun. Sound familiar?
Forget the most wonderful time of the year. For Mattel and Hasbro, it's the most stressful.
Ex-Giant is rebranding Thuzio, which connects businesses with retired pro athletes.
Introducing ridiculously great sale pricing on Ad Age print/digital/online.
Handing out your mortal rival's product for free may sound like marketing suicide -- but Burger King did just that in Norway.
Peanut butter has a day. So do donuts. So why shouldn't 2013's most-hyped technology also get one?
Coinciding with the 50th anniversary of JFK's assassination, a campaign promoting the upcoming "X-Men" movie reveals a new conspiracy theory.
As millions plan to spend Black Friday searching for deals, Patagonia invites you to celebrate clothing that you already own.
Iconoclast director Matthew Frost has a flair for meshing style and humor, as seen in this short film featuring magazine's December cover girl.
Too busy to keep up, even on Twitter? "The Latest" will keep you up to date on the most interesting happenings on the platform.
Consumer-goods giant Unilever has launched Project Sunlight, an initiative to motivate people to adopt more sustainable lifestyles.
Gum brand Beldent wanted to show that contrary to what your parents always told you, chewing gum actually makes you look good.
It's always seemed more a question of when, rather than if, Doug McMillon would become Wal-Mart Stores CEO. Here's why.
Kenny Mitchell is the managing director-brand and consumer marketing for Nascar and Dan Lagani has been named chief revenue officer of Glam Media.
Wayne Silverman is the chief revenue officer of Time Out North America. Also, Penny Veneziano is 140 Proof's first VP-sales.
Lee Garfinkel has been named DraftFCB's New York CEO.
Former Wieden & Kennedy creative execs Scott Vitrone and Ian Reinchental are reuniting with Gerry Graf.
Google opens six locations around the country to get some street exposure for the Nexus 7, Chromebook and Chromecast.
The ad-tech company is doubling its staff focused on mobile advertising.
Zappos this morning turned an airport baggage claim into a Wheel of Fortune-style game, with prizes determined by where bags land.Full Article
One ad says you should celebrate Repeal Day because "without it, you'd be drinking swill." Prohibition was repealed 80 years ago on Dec. 5.Full Article
Are hamburger buns the new fast-food battlefield?Full Article
Headphones are heroes as athlete seeks refuge from abuse and distractions.Full Article