Big media and new media both came out in force at Internet Week. We've got video here.
Blended fruits are better than regular fruits -- and Ogilvy is out to prove it.
A year ago, A.G. Lafley reflected on his time and success at Procter & Gamble Co. Watch the video interview.
Bob McDonald is stepping down as CEO of P&G after less than four years in the role, during which he saw the company lose ground to key rivals.
McDonald’s CEO Don Thompson answered critics at its shareholders meeting: "The way you describe is us not who we are."
GoodWorks Award highlights great work by companies using their platforms for greater social good while also moving their primary mission forward.
How does advertising perform in a social-media world? Ad Age is releasing three papers that break down the pressing issues in social.
Michelle Gass, a longtime Starbucks executive is leaving to join Kohl’s in the newly-created role of chief customer officer.
The retailer is following up its viral hit "Ship My Pants" with more saucy worldplay in this video ad from DraftFCB.
What happens when you put 600 sweets marketers in a room with retail buyers? Everything from Farts Candy to a tennis-ball shaped candy from Maria Sharapova.
Walmart has hired Dan Bartlett, the head of public-relations firm Hill & Knowlton's U.S. unit, as exec VP-corporate affairs.
Kellogg School of Management has launched a new program to educate current and prospective chief marketers.
Networks and publishers are working to more accurately report how well they deliver ads in order to legitimize the industry and increase mobile-marketing spending.
The fan-led event seemed threatened when the event's founder, Sara Rosso, said earlier this week that lawyers for the brand sent her a cease-and-desist letter.
Full ArticleAd effort aims to change behavior of fans who see chain as primarily a place for dessert treats.
Full ArticleAutomaker's VP-marketing talks agency relationships, the Super Bowl, the 'dummy screen' and the iBeetle.
Full ArticleT.G.I. Friday's, Chili's and others are slapping generic phrases like "skinny" and "slender" on cocktails as they target weight-conscious drinkers.
Full ArticleFor food and drink makers, "skinny" seems to be the phattest marketing term going -- and here's why.
Full ArticleUnder pressure, Procter & Gamble, U.S.'s No. 1 ad spender, examines how it measures the impact of its outlay.
Full ArticleBacardi and the "Cuba Libre" both originated in Cuba, but political considerations meant the new commercial had to be shot in Uruguay.
Full ArticleMyron Ullman lays out a laundry list of changes in his first public comments since returning to lead JC Penney as CEO.
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