Big In Print
News
Nike Takes Plus to Golf With New App
Golfers can improve, track and share their golf games with NG360, a new app developed for Nike for Blast Radius that is designed to take golf into the digital era.
Pom Uses Quotes From FTC Case as Latest Ad Testimonial
The FTC may have ruled that the brand violated federal laws, but Pom Wonderful is using the judge's own words in a new ad.
McDonald's Shareholders Defeat Proposal to Weigh Impact on Obesity
McDonald's Corp. today voted down a proposal that would have led it to assess its impact on public health, particularly childhood obesity.
People on the Move: Jack Bamberger to Head Digital for MEC North America
Also on the Move: Annette King, Adam Mirabella, Steve Marino, Shonali Burke, Mark Stewart, Scott Parker and Qian Qian.
A Therapy Session Takes a Fashionable Turn in Roman Polanski's Prada Short
Roman Polanski directs this short film for Prada featuring Ben Kingsley as an easily distracted therapist and Helena Bonham Carter as his patient.
Facebook IPO Scrutiny Grows as Morgan Stanley Defends Role
Massachusetts subpoenas Morgan Stanley, SEC and FINRA may review the IPO and investors have filed suit.
VW's Lamborghini Issues RFP for PR Support
Volkswagen's Automobili Lamborghini America brand is on the hunt for a PR agency, Ad Age has learned.
P&G Restructures Communications Under Marketing Chief Pritchard
Procter & Gamble Co. is restructuring its massive global public-relations organization so that a streamlined marketing-focused group now going by "communications" will report directly to Global Brand-Building Officer Marc Pritchard.
Campaign Centered on Stanley Cup Lures Casual Fans, Lifts NHL Ratings
A social-media push and a comprehensive ad campaign around the Stanley Cup "all geared to help lure the casual fan" has helped the NHL forge record TV ratings through the first two rounds of the playoffs.
FTC: Pom Ad Claims Violated the Law
The FTC came down on Pom Wonderful for "misleading" health claims in ads. Pom's take? The FTC has "upheld Pom Wonderful's right to share valuable, scientifically validated information about the health benefits of its safe food with consumers."
See the Spot: Samsung Turns to David Beckham to Promote Galaxy Note
Samsung has released a web video featuring David Beckham to promote the Galaxy Note.
Brand Z Study: IBM Leapfrogs Google as No. 2 Global Brand
IBM leapfrogged Google, rising to No. 2 behind Apple, with brand value of $116 billion last year, according to the latest Brand Z ranking from Millward Brown. Of course, CoreBrand three weeks ago put IBM at No. 66. Here's why the discrepancy.
MillerCoors Aims for Mercurial Millennials With New Fruity Brands
The new brands, which will initially debut regionally, come as MillerCoors and other big brewers search for new products to compete with smaller craft brewers and liquor marketers.
