Big media and new media both came out in force at Internet Week. We've got video here.
Blended fruits are better than regular fruits -- and Ogilvy is out to prove it.
A year ago, A.G. Lafley reflected on his time and success at Procter & Gamble Co. Watch the video interview.
Bob McDonald is stepping down as CEO of P&G after less than four years in the role, during which he saw the company lose ground to key rivals.
McDonald’s CEO Don Thompson answered critics at its shareholders meeting: "The way you describe is us not who we are."
GoodWorks Award highlights great work by companies using their platforms for greater social good while also moving their primary mission forward.
How does advertising perform in a social-media world? Ad Age is releasing three papers that break down the pressing issues in social.
Michelle Gass, a longtime Starbucks executive is leaving to join Kohl’s in the newly-created role of chief customer officer.
The retailer is following up its viral hit "Ship My Pants" with more saucy worldplay in this video ad from DraftFCB.
What happens when you put 600 sweets marketers in a room with retail buyers? Everything from Farts Candy to a tennis-ball shaped candy from Maria Sharapova.
Walmart has hired Dan Bartlett, the head of public-relations firm Hill & Knowlton's U.S. unit, as exec VP-corporate affairs.
Kellogg School of Management has launched a new program to educate current and prospective chief marketers.
Networks and publishers are working to more accurately report how well they deliver ads in order to legitimize the industry and increase mobile-marketing spending.
Bungie and Activision have launched "Law of the Jungle," a live-action trailer for the much-anticipated game "Destiny."
Bloomberg Businessweek is trying to get millennials to move out of their parent's houses and land a job.
Publicis Conseil introduces BNP Paribas' "Hello Bank!" -- whichs claims to be Europe's first fully-digital mobile bank -- with a smart orchestra stunt.
This music video created by Volvo for the dance group Swedish House Mafia cleverly bridges the gap between branded content, product placement and social media.
Brandon Allen, CEO of Santa Barbara-based vineyard Slo Down wines, bares his buns in a thong and cheekless chaps to promote the vintner's "Sexual Chocolate" wine.
Takeout pizza and a DVD are a natural fit for many. So Domino's Pizza in Brazil decided to combine the two in a campaign via Artplan Sao Paolo.
Arrested Development's doctor-turned-actor Tobias Funke, played by actor David Cross, puts himself out there on green screen in order to land himself a job.
Last week, Ryan Gosling was the subject of yet another Internet obsession.
Alison Kennedy brings more than 14 years of experience to her new position at StyleHaul. Also, Nascar selects Eugene Stefanyshyn to lead innovation and racing development.
Stanley E. Cohen, Washington editor of Advertising Age for 42 years before retiring in 1987, died May 6 of renal failure. He was 93.
Mr. Berger will manage day-to-day operations for Pereira & O'Dell in New York. Also, Nadine Young joins Vizeum as new chief strategy officer.
"How many times have Wall Street guys come in and said 'You know, if you charge five bucks for TV, you'd make a lot of money'?" JetBlue's Marty St. George said in this video interview.
Remember everyone who said they'd never get a cellphone or join Facebook? "Whenever you're kind of inventing the future this happens," Mr. Crowley said.
The campaign is organized around six "passion points:" food, waves, sports, travel, entertainment and outdoors.
Ad effort aims to change behavior of fans who see chain as primarily a place for dessert treats.Full Article
For food and drink makers, "skinny" seems to be the phattest marketing term going -- and here's why.Full Article
Myron Ullman lays out a laundry list of changes in his first public comments since returning to lead JC Penney as CEO.Full Article