China
Catering to Local Tastes, McDonald's Finally Adds Rice to the Menu in China
McDonald's is adding rice products to its menu for the first time in China, to better appeal to local tastes.
Overworked? 24-Year-Old Ogilvy China Staffer Dies After Heart Attack at Desk
Reports that Gabriel Li died of chronic overwork have not been substantiated. Still, his death highlights the lack of boundaries between work and personal life in China.
BMW Studies China To Forecast Consumer Trends
BMW is studying ways to meet the fast-changing demands of its customers in China, and see which trends may go global.
Why Local Digital Advertising Agencies Have Upper Hand in China
International agencies dominate many aspects of China's marketing industry, but local players have the upper hand when it comes to digital -- and that's why they're the M&A target du jour.
Is the World Ready to Buy a Car Made in China?
Chinese car brand Qoros' 'social' sedan is backed by marketing that emphasizes urban practicality over speed.
Ad Age China Archives
China Passes Japan to Become World's No. 2 Movie Market
"China's building 10 screens a day," said MPAA CEO Christopher Dodd.
Full ArticleMajor China Websites Plan Blackout To Mark Earth Hour
Websites will "go dark" to observe Earth Hour, as people worldwide turn off lights to promote energy conservation.
Full ArticleHow Chicken Poetry Is Helping KFC Recover From China Scandal
With 'Operation Thunder', social media and a poetry contest, KFC appears to be recovering from a food safety crisis in its most important market.
Full ArticleUrged to Buy Local Cars, Chinese Officials Prefer Audis
ina's government is pressuring bureaucrats to buy local to help domestic automakers and cut lavish spending.
Full ArticleMarketers Heed China's Social Media Explosion
The pressure is on for marketers to spend more, learn to navigate key platforms, and work with opinion leaders.
Full ArticleWhy China's State-Owned Companies Make More Cars Than They Can Sell
At least three state-owned automakers have amassed huge surplus capacity and are in no hurry to reduce it.
Full ArticleCan Huawei's Latest Branding Campaign 'Make It Possible'?
Chinese telecoms giant Huawei kicked off a branding campaign for its devices business at the Mobile World Congress in Barcelona with the tagline "Make it Possible."
Full ArticleGM China's President Talks About Where Sales Will Come From
Bob Socia, General Motors China's new president, talked with Automotive News' David Sedgwick about where the automaker's growth will come from in China and other developing markets in Asia.
Full Article- Most ReadWill 2013 Be the Year Silicon Valley's Global Domination Begins to End? Cannes Lions Jury President: Branded Content is Permeating Advertising Inside the Creative Effectiveness Jury: Lots of Coffee, Push-Up Bras and Coke Judge Speaks Out How Adland's Vicious Billing Cycle Is Costing Everyone Clear Channel Visits Cannes to Push Creativity in Billboards, 'the Last Mass Medium'
- Most Commented
- Most Emailed
Newsletters
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
Creativity Picks
Southern Comfort Launches New 'Whatever's Comfortable' Spot
