Edited by Normandy Madden and Laurel Wentz
Pepsi's Summer Campaign Journeys Back to China's Literary Past
Exotic TV Spot Promotes Mother Water Cellar Project, Part of $2.5 Billion Investment FULL ARTICLE
Basketball Star Yao Ming Backs Luxury Electronics Line
Yao Monster Products Include Headsets, Lifestyle Bags and Home Theater Equipment FULL ARTICLE
GM Takes on Domestic Car Brands With Baojun
SAIC-GM-Wuling's 'Treasured Horse' Will Be on Sale Next Year FULL ARTICLE
HP Goes Into the Movie Business to Reach Teens
Film Is Latest Stage of Three-Year 'My Computer, My Stage' Platform FULL ARTICLE
News
DataTwo-Car Households Are Growing Fast
Fifteen Percent of Auto Sales Last Year Were to Households With a Vehicle FULL ARTICLE
Google Partners Cut Ties as Traffic Decline Continues
Two More Ad Resellers Have Backed Away From U.S. Search Giant FULL ARTICLE
HP Partners With Communist Youth League to Reach Rural Consumers
U.S. Tech Giant Turns 30,000 College Graduates Into IT Ambassadors FULL ARTICLE
O&M and PHD Stay Ahead in New Business Wins
Creative and Media Account Moves in China in June 2010 FULL ARTICLE
L'Oreal Freshens Up Yue Sai's Image With Edgy Web Series
Social Media Campaign By Wunderman, Agenda and AtoAto Created for Younger Consumers FULL ARTICLE
Geely Plans to Sell Cars Online
Deal With Alibaba.com Will Target Small-Business Owners FULL ARTICLE
Strong Cannes Performance for Chinese Agencies
DDB, Grey and Leo Burnett Did Well at the Ad Industry's Premier Festival Last Week FULL ARTICLE
Ford Says 'Hello! Hollywood' to Reach 20-Somethings
Partnership With Metan Development Group Brings L.A. Vibe to Young Car Buyers on TV and Web FULL ARTICLE
Google's New China Strategy: Your Questions Answered
Will Chinese View Google's Latest Move as a Compromise or a Slight? FULL ARTICLE
Li Ning Unveils New Logo and Slogan
Chinese Sportswear Brand's Old Look Closely Resembled Nike's Swoosh and Adidas' Tagline, a Problem as Li Ning Expands Outside China FULL ARTICLE
FYI
FYI 7.28.2010
Hakuhodo Launches PR Consultancy; SinoTech Appoints Paul McNeill; OgilvyOne Hires Jerry Smith; Shanghai VW's GM Killed in Car Accident; Sun Life Financial Appoints Tequila; RAPP Hires Vivien Huang FULL ARTICLE
FYI 7.14.2010
SpongeBob SquarePants Goes Mobile With CCTV; Cartoon Network Launches Virtual Playground in Asia; Charm Hires May Zhang; VW's First Half Sales Rise 45.7%; JWT Will Relocate Peter Rentschler to Shanghai to Run Ford advertising in Asia. FULL ARTICLE
People & Players
Mediabrands Ventures Appoints Jimmy Poon
Former China Head of Puca and Tribal DDB Will Oversee Acquisitions FULL ARTICLE
TBWA Hires Ex-O&M Exec Jeff Ma
Shanghai Native Takes Over From Ruth Ang, Recently Promoted to Greater China Role FULL ARTICLE
Spotlight
P&G Turns Virtual Makeover App Into Max Factor Contest
Daily Makeover's Technology Launches in China on Abang.com FULL ARTICLE
Viewpoint
New Rules To Reach China's Social Media Users
Forget About Catering to Early Adopters, Say Ogilvy & Mather's Edward Bell and Chris Reitermann FULL ARTICLE
Learning From Honda's Mistakes
Auto Companies Need to Communicate With Workers, Says Yang Jian FULL ARTICLE
Special Report
Ad Age White PaperA World of Inspirational Problem-Solving, Savvy Brands and Smart Marketing
Sure, the Global Economy Is Challenging Right Now, but These Companies Have Found Ways to Make Their Brand Messages Work Harder to Reach Consumers FULL ARTICLE
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