Big In Print
China
Ad Age Announces Brand-Building Conference in China on Sept. 5
China has more than 160 cities with populations of over 1 million. Ad Age's "Market to Watch: Building Brands Beyond Tier One in China" will offer strategies and case studies on tapping them.
Burberry Builds Success With China's Luxury Consumers
The company's global appeal was obvious at its runway show during London's Fashion Week.
China's Lower Tiers Offer Vast Potential for Auto Market
It wasn't the new car models that most impressed me at the Beijing auto show last week but the vast underdeveloped areas I saw as I traveled there by train from Shanghai.
China's Car-Industry Slowdown Blip Before Next Boom
Though sales fell in the first quarter, global automakers are enthusiastic, and ready to lavish money and attention on the world's largest market.
China: Can You Afford to Ignore the 'Other Internet?'
Marketing is everywhere you turn in urban areas, surprising, given press depictions of a government-driven and -controlled culture.
The Golden Rules of Operating in China
Here are some tips for navigating both written and unwritten rules of doing business in the world's most-populous country.
Understanding How the Internet Is Transforming Personal Connections in China
Tencent's S Y Lau describes the opportunities for marketers that grasp the values of Chinese consumers.
P&G, Luxury Marketers Benefit From Male Vanity in China
To find the hottest trend in China's personal-care and grooming industries, head to the men's department.
