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Ad Age China
Edited by Normandy Madden and Laurel Wentz


News

China's Success in Melbourne Is Also a Win for Nike and Anta

China's Success in Melbourne Is Also a Win for Nike and Anta

Zheng Jie and Li Na Made the Semifinals in the Australian Open, a Breakthrough for China's Tennis Industry FULL ARTICLE

Why It's Okay To Wash Potatoes in a Haier Washing Machine and Other Lessons From Philip Carmichael
CMO Strategy

Why It's Okay To Wash Potatoes in a Haier Washing Machine and Other Lessons From Philip Carmichael

Haier's Asia President, an American, Is Helping the Chinese Appliance Giant Create a Global Brand FULL ARTICLE

Five Ways CCTV's Auction Makes Life Harder for Advertisers
Viewpoint

Five Ways CCTV's Auction Makes Life Harder for Advertisers

Record Spending at the Auction Means Higher Rates, Shorter Ads and a Greater Need for Diverse Media Plans, Says DDB's Asit Gupta FULL ARTICLE

Think You Know China? Eight Things Foreigners Get Wrong
Viewpoint

Think You Know China? Eight Things Foreigners Get Wrong

China Is Not Just Like America in the 50s, Says P.T. Black at Jigsaw, and Seven Other Common Beliefs That Aren't True FULL ARTICLE

News

Data

China's 2010 Ad Spending to Grow 10% After 13.5% Jump Last Year

Rising Demand for Limited TV Inventory Will Raise Rates and Send Advertisers to New Media, Says CTR Market Research FULL ARTICLE

DDB and ZenithOptimedia Led in New Business Wins Last Year

Creative and Media Account Moves in China in December 2009 FULL ARTICLE

Hunan TV Expands Online Platform With Social Networking, E-Commerce and Videos

The Popular Satellite Broadcaster Is Moving to the Internet With AdChina, Which Operates the Largest Online Ad Network in China FULL ARTICLE

Carat Is No Longer China's Best-kept Secret

Aegis Media's K.F. Lee, CEO, Greater China and D. Sriram, chief operating officer, China, and Seth Grossman, Carat's managing director, China (left to right)

Ad Age China's 2009 Media Agency of the Year: Carat, Shanghai FULL ARTICLE

Why Google Wasn't Winning in China Anyway

Google.cn

Local Market Knowledge Helped Baidu, but So Did Piracy, Nationalism and Marketing FULL ARTICLE

Li Ning Has a Sporting Chance at Building a Global Brand

Ad Age China's 2009 Marketer of the Year: Li Ning Co. FULL ARTICLE

Managing China From Silicon Valley Doesn't Work

Like Google, U.S. Internet Firms Like Yahoo, EBay and Microsoft Have Struggled to Master the Market FULL ARTICLE

Data

Ad Spend in China Rose 14% to $87.81 Billion in 2009

Beverage and Electrical Appliance Categories Were Particularly Strong, Says Nielsen FULL ARTICLE

What China's Internet Landscape Might Look Like if Google Leaves

Baidu is China's leading online search engine

Sure, Baidu Will Get Stronger, But Tencent, Yahoo, Bing and iPhone Could Benefit Too FULL ARTICLE

A Small Shanghai Agency With a Big Reputation

(Clockwise from top left) Adrey Low, head of account management; Johnny Tan, exec creative director; Arto Hampartsoumian, CEO; Christine Ng, managing director, the management team at BBH China

Ad Age China's 2009 Creative Agency of the Year: BBH China FULL ARTICLE

FYI

FYI 2.03.2010

McDonald's Unveils New Look in Shenzhen and Dongfeng Plans to Launch a Hybrid in China This Year FULL ARTICLE

FYI 1.27.2010

Baidu and Rakuten Will Build B2B2C Mall; BBDO Promotes Carol Potter; Amway Appoints GroupM; IKEA Retains MEC; Changyu Pioneer Wine Appoints Grey, Shanghai; Aegis Buys 17.7% of China's Charm Media Agency; Suntory Signs Distribution Deal With PepsiCo; Fleishman-Hillard Hires Alex He and Ma Shijun in Shanghai; Disney Launches 3-D Ping Pong Arcade Game FULL ARTICLE


People & Players

DDB's Richard Tan

DDB China's Richard Tan

Former Euro RSCG Executive Is Now Managing Director of DDB, Beijing FULL ARTICLE

TBWA's Eddie Wong

Eddie Wong

Former Euro RSCG Creative Rejoins Omnicom in China FULL ARTICLE


Spotlight

L'Occitane Brings Melvita to Asia With Hong Kong Store

Organic Products Are Becoming Popular With Chinese Consumers Worried about Health and Safety of Beauty Products FULL ARTICLE

Nescafé Backs Chinese Digital Version of 'Caméra Café'

Nescafé is the main sponsor of the first season of the Chinese version of the show

Online Show Created by Mindshare, Which Also Did Local Version of 'Ugly Betty,' Is a Hit on Satellite TV in China FULL ARTICLE


Viewpoint

China's Grey Consumers Are a Golden Opportunity

Tom Doctoroff

JWT's Tom Doctoroff Offers 5 Ways Your Brand Can Win Over China's 300 Million Senior Citizens, a Market That Will Reach 500 Million by 2025 FULL ARTICLE


Special Report

U.S.-China Relations: Great Powers, Great Issues

President Obama's China Visit Focused on the Financial Crisis, Trade, Climate Change and Asia's Geopolitical Landscape, Says Ogilvy's Scott Kronick and Jamie Moeller FULL ARTICLE








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