Reports that Gabriel Li died of chronic overwork have not been substantiated. Still, his death highlights the lack of boundaries between work and personal life in China.
BMW is studying ways to meet the fast-changing demands of its customers in China, and see which trends may go global.
International agencies dominate many aspects of China's marketing industry, but local players have the upper hand when it comes to digital -- and that's why they're the M&A target du jour.
Chinese car brand Qoros' 'social' sedan is backed by marketing that emphasizes urban practicality over speed.
"China's building 10 screens a day," said MPAA CEO Christopher Dodd.
Ad Age China Archives
Websites will "go dark" to observe Earth Hour, as people worldwide turn off lights to promote energy conservation.Full Article
With 'Operation Thunder', social media and a poetry contest, KFC appears to be recovering from a food safety crisis in its most important market.Full Article
ina's government is pressuring bureaucrats to buy local to help domestic automakers and cut lavish spending.Full Article
At least three state-owned automakers have amassed huge surplus capacity and are in no hurry to reduce it.Full Article
Chinese telecoms giant Huawei kicked off a branding campaign for its devices business at the Mobile World Congress in Barcelona with the tagline "Make it Possible."Full Article
Bob Socia, General Motors China's new president, talked with Automotive News' David Sedgwick about where the automaker's growth will come from in China and other developing markets in Asia.Full Article
Budweiser is bringing Chinese New Year to Times Square starting on Saturday with a campaign to usher in the Year of the Snake dubbed "Celebrate Chinese New Year Around The World."Full Article