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In Western countries, couples in Ikea might be spotted bickering over what bookshelf to buy, but in China they get married.
PepsiCo has found success in China by adapting brands including Lay's, Tropicana and Quaker to local tastes.
China's new premium car brand, Qoros, must convince local consumers that "made in China" can mean high-quality.
Automakers and home appliance companies stepped up their buying at CCTV auction as China tries to jolt consumption.
Letter from China
China's 'Third Plenum' meeting didn't result in momentous reform but held a clue about the drive to create a consumer-oriented economy.
China's Singles' Day, a local twist on Valentine's Day, is also the biggest e-commerce sales day on the planet.
Ad Age China Archives
Impoverished North Korea is a very unusual place for China's FAW to seek international growth by building a car factory.Full Article
June Seah not only helps Hilton fill its growing number of hotel rooms in China, she also brings Chinese touches to properties worldwide.Full Article
The company hired soccer superstar Lionel Messi to promote WeChat as it counts on its popularity to compete against Alibaba.Full Article
WPP will remain the largest holding company in China, poised to become the world's No. 2 ad market, even after Publicis and Omnicom merge.Full Article
China's messaging app WeChat kicks off an international ad campaign with soccer superstar Lionel Messi, targeting 15 markets.Full Article