Edited by Normandy Madden and Laurel Wentz
China's Success in Melbourne Is Also a Win for Nike and Anta
Zheng Jie and Li Na Made the Semifinals in the Australian Open, a Breakthrough for China's Tennis Industry FULL ARTICLE
Why It's Okay To Wash Potatoes in a Haier Washing Machine and Other Lessons From Philip Carmichael
Haier's Asia President, an American, Is Helping the Chinese Appliance Giant Create a Global Brand FULL ARTICLE
Five Ways CCTV's Auction Makes Life Harder for Advertisers
Record Spending at the Auction Means Higher Rates, Shorter Ads and a Greater Need for Diverse Media Plans, Says DDB's Asit Gupta FULL ARTICLE
Think You Know China? Eight Things Foreigners Get Wrong
China Is Not Just Like America in the 50s, Says P.T. Black at Jigsaw, and Seven Other Common Beliefs That Aren't True FULL ARTICLE
News
DataChina's 2010 Ad Spending to Grow 10% After 13.5% Jump Last Year
Rising Demand for Limited TV Inventory Will Raise Rates and Send Advertisers to New Media, Says CTR Market Research FULL ARTICLE
DDB and ZenithOptimedia Led in New Business Wins Last Year
Creative and Media Account Moves in China in December 2009 FULL ARTICLE
Hunan TV Expands Online Platform With Social Networking, E-Commerce and Videos
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The Popular Satellite Broadcaster Is Moving to the Internet With AdChina, Which Operates the Largest Online Ad Network in China FULL ARTICLE
Carat Is No Longer China's Best-kept Secret
Ad Age China's 2009 Media Agency of the Year: Carat, Shanghai FULL ARTICLE
Why Google Wasn't Winning in China Anyway
Local Market Knowledge Helped Baidu, but So Did Piracy, Nationalism and Marketing FULL ARTICLE
Li Ning Has a Sporting Chance at Building a Global Brand
Ad Age China's 2009 Marketer of the Year: Li Ning Co. FULL ARTICLE
Managing China From Silicon Valley Doesn't Work
Like Google, U.S. Internet Firms Like Yahoo, EBay and Microsoft Have Struggled to Master the Market FULL ARTICLE
DataAd Spend in China Rose 14% to $87.81 Billion in 2009
Beverage and Electrical Appliance Categories Were Particularly Strong, Says Nielsen FULL ARTICLE
What China's Internet Landscape Might Look Like if Google Leaves
Sure, Baidu Will Get Stronger, But Tencent, Yahoo, Bing and iPhone Could Benefit Too FULL ARTICLE
A Small Shanghai Agency With a Big Reputation
Ad Age China's 2009 Creative Agency of the Year: BBH China FULL ARTICLE
FYI
FYI 2.03.2010
McDonald's Unveils New Look in Shenzhen and Dongfeng Plans to Launch a Hybrid in China This Year FULL ARTICLE
FYI 1.27.2010
Baidu and Rakuten Will Build B2B2C Mall; BBDO Promotes Carol Potter; Amway Appoints GroupM; IKEA Retains MEC; Changyu Pioneer Wine Appoints Grey, Shanghai; Aegis Buys 17.7% of China's Charm Media Agency; Suntory Signs Distribution Deal With PepsiCo; Fleishman-Hillard Hires Alex He and Ma Shijun in Shanghai; Disney Launches 3-D Ping Pong Arcade Game FULL ARTICLE
People & Players
DDB's Richard Tan
Former Euro RSCG Executive Is Now Managing Director of DDB, Beijing FULL ARTICLE
TBWA's Eddie Wong
Former Euro RSCG Creative Rejoins Omnicom in China FULL ARTICLE
Spotlight
L'Occitane Brings Melvita to Asia With Hong Kong Store
Organic Products Are Becoming Popular With Chinese Consumers Worried about Health and Safety of Beauty Products FULL ARTICLE
Nescafé Backs Chinese Digital Version of 'Caméra Café'
Online Show Created by Mindshare, Which Also Did Local Version of 'Ugly Betty,' Is a Hit on Satellite TV in China FULL ARTICLE
Viewpoint
China's Grey Consumers Are a Golden Opportunity
JWT's Tom Doctoroff Offers 5 Ways Your Brand Can Win Over China's 300 Million Senior Citizens, a Market That Will Reach 500 Million by 2025 FULL ARTICLE
Special Report
U.S.-China Relations: Great Powers, Great Issues
President Obama's China Visit Focused on the Financial Crisis, Trade, Climate Change and Asia's Geopolitical Landscape, Says Ogilvy's Scott Kronick and Jamie Moeller FULL ARTICLE
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