May 16, 2008
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Last updated: May 14, 2008
NEWS
Will sponsoring China's badminton team persuade consumers bank has adopted a Western-style sales attitude?
Olympic sponsor Bank of China is attempting to overhaul its stodgy image by promoting its connection to one of China's best-loved sports. No, not ping pong...badminton.  BREAKING NEWS
And other news in Greater China
After a rough reception around the world, the Olympic torch was welcomed to mainland China on May 3 with a party hosted by sponsors like Coke; Nike lets Chinese customize their sportswear; and other news in Greater China. FAST FACTS
China's luxury-goods market reached $1.145 billion in 2007, accounting for 18% of global sales. More than 300 tons of gold jewelry a year is sold in China, second only to India. Of the world's top luxury brands, 80% have already entered China.
Source: Xinhua
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VIEWPOINT
China expert Alexandra Harney
Chinese manufacturers remain a tricky problem for multinational marketers. Despite strong efforts to get local suppliers to follow international codes of conduct and Chinese law, many Chinese factories use an
impressive arsenal of tools to fool foreigners into thinking they
aren’t buying from a sweatshop, explains China expert Alexandra Harney.PEOPLE
Other news in Greater China
Olivier Pluquet is taking over from George Gallate as head of Euro RSCG in Asia/Pacific; WE appoints Daisy Ching and Keith Chan to lead its Hong Kong office; Turner hires Jeremy Carr to lead sales in Asia; and other people news in Greater China.EVENTS
June 3-5, 2008 - Music Matters Grand Hyatt, Hong Kong www.musicmattersasia.com June 16-19 2008 - Asia Luxury Travel Market Shanghai Exhibition Centre www.altm.com.cn Select "Read" to see the full list of upcoming events. |
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