China
China Learns the 'Lamborghini Way'
December 10, 2012
The automaker finds inventive ways to court the booming market, its second-biggest behind after North America.
China Is Key to Volkswagen's Global Goal of Being No. 1 Automaker
November 26, 2012
As VW strives to be the world's biggest automaker by 2018, that path to global dominance runs through places such as Lanzhou, in Western China.
See Highlights From China's Women to Watch Event in Shanghai
November 16, 2012
Ad Age's Women to Watch went international this year and held a gala event in Shanghai to celebrate the first China's Women to Watch honorees.
Can Starbucks Make China Love Joe?
November 05, 2012
Starbucks expects China to become its second-largest market by 2014. The company has more than 600 stores in the country and aims to reach 1,500 by 2015. It's a growth strategy that involves opening roughly one store every day for three years.
McDonald's China Partners With Angry Birds For Special Edition Gameplay
October 22, 2012
McDonald's in China has teamed up with Rovio for an Angry Birds-themed location-based game which gives customers of the fast food chain special games while they're in the restaurants.
China's State Car Makers Lack Incentive to Succeed on Their Own
October 19, 2012
A former government minister got it right when he likened Chinese state-owned automakers' joint ventures with foreign companies to "opium."
China Car Sales Fall Due to Anger Against Japanese Brands
October 11, 2012
Chinese passenger-vehicle sales unexpectedly shrank for the first time in eight months as a territorial dispute with Japan turned consumers away from Japanese brands.
Japanese Auto Dealerships in China Are Empty As Protests Continue
September 27, 2012
As anti-Japan protests continue, Toyota and Nissan have started cutting output in China because their showrooms can find hardly anyone to sell their products to.
Slideshow: 'Beyond Tier One in China' Conference
September 11, 2012
Check out images from Ad Age's Building Brands Beyond Tier One in China conference and our first China's Women to Watch gala, co-hosted with Thoughtful China.
Tips From Chinese Marketers on How to Expand Beyond the Big Cities
September 06, 2012
Wise words from Ad Age's China conference: Persevere, don't be a snob and be prepared for some bad hotels.
Sure, ThinkPads Sell Well, But What About Brand Lenovo?
August 29, 2012
He's dropped laptops from planes and sent school science projects into space, but can Lenovo CMO David Roman make the world's No. 2 computer maker cool?
Ford Plans Launch of Luxury Lincoln Brand in China in 2014
August 28, 2012
Ford Motor Co. plans to launch its Lincoln luxury brand in China in the second half of 2014 as the automaker plays catch up in the world's biggest auto market.
A Place of Contradictions, Shanghai is the Gateway to China's Billion-Plus Consumers
August 20, 2012
This city of nearly 24 million is among the country's wealthiest, and consumerism is vigorous and unabashed here.
Ford Hopes to Catch Up to GM and VW in China With Cheaper Cars
August 06, 2012
Joe Hinrichs, chief of Ford Motor Co.'s Asian operations, has a solution for the automaker's minnow status in China: Sell cheap cars in China's backwaters.
China Needs An Independent Dealership Association
August 02, 2012
China became the world's largest automotive market in 2009, yet its dealers still don't have an independent organization that can effectively represent their interests.
R3's Sabrina Lee is Jean-Yves Naouri's 'Secret Weapon' in Beijing
July 23, 2012
The R3 General Manager has "helped me better understand the Chinese market," says the Publicis Groupe Global COO.
Filmworks China's Sirena Liu Gives Chinese Brands Screen Time in U.S.
July 23, 2012
Sirena Liu helps ambitious Chinese brands place their products in Hollywood movies and American TV shows.
Dorcas Lau Looks to Triple Unilever China's E-Commerce Sales
July 23, 2012
Through her new role as VP-digital marketing and e-commerce at Unilever China, Dorcas Lau is working to "drive the synergy of digital marketing and e-commerce."
China Bridge's Cathy Huang Helps Marketers Retool Products for the Mainland
July 23, 2012
Cathy Huang helps Western companies retool their products for the Chinese market, or dream up new ones.
IBM's Gill Zhou Is a Model for Working Women in China
July 23, 2012
During her 11 years at IBM, Gill Zhou has become a role model for Chinese women in business.
- Most ReadGive Your Jobless Millennial an Edge With 12 Free Issues of Businessweek Twitter Launches Ad That Can Collect Personal Information for Marketers National Candy Show Draws Pitches for Farts Candy, Bacon Sex Lube Amazon Tops Walmart in Ranking of Most Valuable Brands Are You Wasting Money on Mobile Ads?
- Most Commented
- Most Emailed
Newsletters
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
Creativity Picks
Twitter Tells You to Get Off Twitter for Mother's Day
