December 16, 2013
Proponents say matching a brand's URL with its Chinese name will boost search-engine optimization, and that it's just good sense.
December 10, 2013
In Western countries, couples in Ikea might be spotted bickering over what bookshelf to buy, but in China they get married.
December 09, 2013
PepsiCo has found success in China by adapting brands including Lay's, Tropicana and Quaker to local tastes.
December 03, 2013
China's new premium car brand, Qoros, must convince local consumers that "made in China" can mean high-quality.
November 19, 2013
Automakers and home appliance companies stepped up their buying at CCTV auction as China tries to jolt consumption.
November 15, 2013
China's 'Third Plenum' meeting didn't result in momentous reform but held a clue about the drive to create a consumer-oriented economy.
November 11, 2013
China's Singles' Day, a local twist on Valentine's Day, is also the biggest e-commerce sales day on the planet.
September 09, 2013
Impoverished North Korea is a very unusual place for China's FAW to seek international growth by building a car factory.
August 19, 2013
"Horizontality" is a term dreamed up by WPP's Martin Sorrell, but bringing the concept to life is a very real task for China CEO Bessie Lee.
August 18, 2013
June Seah not only helps Hilton fill its growing number of hotel rooms in China, she also brings Chinese touches to properties worldwide.
August 18, 2013
Christine Ng is the go-to woman at BBH, a pioneer in entering China's ad market without a local partner.
August 15, 2013
The company hired soccer superstar Lionel Messi to promote WeChat as it counts on its popularity to compete against Alibaba.
July 30, 2013
WPP will remain the largest holding company in China, poised to become the world's No. 2 ad market, even after Publicis and Omnicom merge.
July 10, 2013
The author of the new book "China CMO" shares insights from interviews with 18 marketing leaders.
July 10, 2013
China's messaging app WeChat kicks off an international ad campaign with soccer superstar Lionel Messi, targeting 15 markets.
June 20, 2013
Chinese parents with means buy formula only from overseas, clearing shelves as far away as Australia and Europe.
June 07, 2013
McDonald's is adding rice products to its menu for the first time in China, to better appeal to local tastes.
May 16, 2013
Reports that Gabriel Li died of chronic overwork have not been substantiated. Still, his death highlights the lack of boundaries between work and personal life in China.
May 03, 2013
BMW is studying ways to meet the fast-changing demands of its customers in China, and see which trends may go global.
April 29, 2013
International agencies dominate many aspects of China's marketing industry, but local players have the upper hand when it comes to digital -- and that's why they're the M&A target du jour.