Bessie Lee Charts WPP's Future Course in China

"Horizontality" is a term dreamed up by WPP's Martin Sorrell, but bringing the concept to life is a very real task for China CEO Bessie Lee.

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June Seah Helps Chinese Feel More at Home in Hilton Hotels

June Seah not only helps Hilton fill its growing number of hotel rooms in China, she also brings Chinese touches to properties worldwide.

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Christine Ng Builds Business in China the BBH Way

Christine Ng is the go-to woman at BBH, a pioneer in entering China's ad market without a local partner.

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Tencent Net Income Misses Estimates on WeChat Marketing

The company hired soccer superstar Lionel Messi to promote WeChat as it counts on its popularity to compete against Alibaba.

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Publicis Omnicom Group Won't Beat WPP in Size in China

WPP will remain the largest holding company in China, poised to become the world's No. 2 ad market, even after Publicis and Omnicom merge.

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What Will It Take to Be a China CMO in 2030?

The author of the new book "China CMO" shares insights from interviews with 18 marketing leaders.

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China's WeChat Makes Global Push with Soccer Superstar Lionel Messi

China's messaging app WeChat kicks off an international ad campaign with soccer superstar Lionel Messi, targeting 15 markets.

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China to Shut One-Third of Infant Formula Producers Amid Product Safety Fears

Chinese parents with means buy formula only from overseas, clearing shelves as far away as Australia and Europe.

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Catering to Local Tastes, McDonald's Finally Adds Rice to the Menu in China

McDonald's is adding rice products to its menu for the first time in China, to better appeal to local tastes.

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Overworked? 24-Year-Old Ogilvy China Staffer Dies After Heart Attack at Desk

Reports that Gabriel Li died of chronic overwork have not been substantiated. Still, his death highlights the lack of boundaries between work and personal life in China.

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BMW Studies China To Forecast Consumer Trends

BMW is studying ways to meet the fast-changing demands of its customers in China, and see which trends may go global.

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Why Local Digital Advertising Agencies Have Upper Hand in China

International agencies dominate many aspects of China's marketing industry, but local players have the upper hand when it comes to digital -- and that's why they're the M&A target du jour.

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Is the World Ready to Buy a Car Made in China?

Chinese car brand Qoros' 'social' sedan is backed by marketing that emphasizes urban practicality over speed.

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China Passes Japan to Become World's No. 2 Movie Market

"China's building 10 screens a day," said MPAA CEO Christopher Dodd.

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Major China Websites Plan Blackout To Mark Earth Hour

Websites will "go dark" to observe Earth Hour, as people worldwide turn off lights to promote energy conservation.

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How Chicken Poetry Is Helping KFC Recover From China Scandal

With 'Operation Thunder', social media and a poetry contest, KFC appears to be recovering from a food safety crisis in its most important market.

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Urged to Buy Local Cars, Chinese Officials Prefer Audis

ina's government is pressuring bureaucrats to buy local to help domestic automakers and cut lavish spending.

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Marketers Heed China's Social Media Explosion

The pressure is on for marketers to spend more, learn to navigate key platforms, and work with opinion leaders.

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Why China's State-Owned Companies Make More Cars Than They Can Sell

At least three state-owned automakers have amassed huge surplus capacity and are in no hurry to reduce it.

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Can Huawei's Latest Branding Campaign 'Make It Possible'?

Chinese telecoms giant Huawei kicked off a branding campaign for its devices business at the Mobile World Congress in Barcelona with the tagline "Make it Possible."

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