August 18, 2013
June Seah not only helps Hilton fill its growing number of hotel rooms in China, she also brings Chinese touches to properties worldwide.
August 18, 2013
Christine Ng is the go-to woman at BBH, a pioneer in entering China's ad market without a local partner.
August 15, 2013
The company hired soccer superstar Lionel Messi to promote WeChat as it counts on its popularity to compete against Alibaba.
July 30, 2013
WPP will remain the largest holding company in China, poised to become the world's No. 2 ad market, even after Publicis and Omnicom merge.
July 10, 2013
The author of the new book "China CMO" shares insights from interviews with 18 marketing leaders.
July 10, 2013
China's messaging app WeChat kicks off an international ad campaign with soccer superstar Lionel Messi, targeting 15 markets.
June 20, 2013
Chinese parents with means buy formula only from overseas, clearing shelves as far away as Australia and Europe.
June 07, 2013
McDonald's is adding rice products to its menu for the first time in China, to better appeal to local tastes.
May 16, 2013
Reports that Gabriel Li died of chronic overwork have not been substantiated. Still, his death highlights the lack of boundaries between work and personal life in China.
May 03, 2013
BMW is studying ways to meet the fast-changing demands of its customers in China, and see which trends may go global.
April 29, 2013
International agencies dominate many aspects of China's marketing industry, but local players have the upper hand when it comes to digital -- and that's why they're the M&A target du jour.
April 22, 2013
Chinese car brand Qoros' 'social' sedan is backed by marketing that emphasizes urban practicality over speed.
March 22, 2013
"China's building 10 screens a day," said MPAA CEO Christopher Dodd.
March 21, 2013
Websites will "go dark" to observe Earth Hour, as people worldwide turn off lights to promote energy conservation.
March 13, 2013
With 'Operation Thunder', social media and a poetry contest, KFC appears to be recovering from a food safety crisis in its most important market.
March 08, 2013
ina's government is pressuring bureaucrats to buy local to help domestic automakers and cut lavish spending.
March 01, 2013
The pressure is on for marketers to spend more, learn to navigate key platforms, and work with opinion leaders.
February 28, 2013
At least three state-owned automakers have amassed huge surplus capacity and are in no hurry to reduce it.
February 26, 2013
Chinese telecoms giant Huawei kicked off a branding campaign for its devices business at the Mobile World Congress in Barcelona with the tagline "Make it Possible."
February 11, 2013
Bob Socia, General Motors China's new president, talked with Automotive News' David Sedgwick about where the automaker's growth will come from in China and other developing markets in Asia.