News › Archive
Beiersdorf Gives Makeover to Chinese Hair Care Brand
Slek Campaign by Draftfcb and Carat Features Chinese Actress Kitty Zhang FULL ARTICLE
Vibrant Bidding at the CCTV Auction Indicates Healthy Economy -- and Media Inflation
Annual TV Sales Event is a Barometer for China's Economy, Say Media Buyers Attending the Epic, Colorful Auction FULL ARTICLE
Hunan and Shanda Invest in $88M Content Deal
After Gaining Mobile Platform With Hurray Acquisition, Shanda Eyes TV and Film Expansion With Hunan Satellite TV Alliance FULL ARTICLE
Yahoo Brings $100 Million Global Ad Blitz to Asia
Portal Operator Offers Free Wi-Fi to Raise its Profile in Greater China FULL ARTICLE
VIDEO REPORT: WPP and the China Market
CEO Martin Sorrell Discusses His World Strategy FULL ARTICLE
Live From the CCTV Auction
Senior Media Buyers From Aegis Media, GroupM, OMD and Zenith Media Offer a Close-up View of the Premier Event in China's Media Industry FULL ARTICLE
Video Report From the China International Ad Festival
Aussie Agency Exec Startled by the Possibilities FULL ARTICLE
Starbucks Hires Y&R Ahead of Major Expansion Plans
China Will Become Coffee Chain's Largest Market Outside the U.S. Says CEO Howard Schultz FULL ARTICLE
Student Networking Site No Longer Just for College Kids
Oak Pacific Has Transformed Renren.com to Attract Older Consumers, Targeting Young Professionals Who Aren't Yet Fans of Social Networking Sites FULL ARTICLE
With Lots of Room to Grow, Advertisers Have Plenty to Celebrate at China Ad Festival
China Festival Provides Fresh Perspective on Mainland's Ad Market; Annual Event Attracts Speakers Like BBH's John Hegarty and BWM's Rob Belgiovane FULL ARTICLE
OMD Wins Pepsi's Chinese Media Business
Shop Beat Out Incumbent Mindshare to Expand Its Global Duties for Company FULL ARTICLE
Quality Gap Narrows Between Domestic and Global Car Brands
J.D. Power's 2009 China Study Shows Progress by Chinese Companies in Design and Production of New Vehicles FULL ARTICLE
Hotbox Hopes to Turn Fantasy Sports Into Real Profits
U.S. Company Bets Focus on Basketball Will Score Big Points With Chinese Game Players FULL ARTICLE
China Approves Disney Park in Shanghai
Disney's Sixth Theme Park Globally Could Open as Early as 2014 FULL ARTICLE
New Regs Leave Advertisers Scrambling to Finalize 2010 Plans
SARFT's Rules Will Make Prime-Time Ads More Scarce and Expensive, Setting the Stage for a Battle Between Media Buyers and Broadcasters FULL ARTICLE
China's Economy Still Rolling Forward
Government Posts GDP Growth at Nearly 9%; ZenithOptimedia Says Ad Spend in China Will Grow 5.7% This Year, 9.5% in 2010 FULL ARTICLE
Saatchi & Saatchi and ZenithOptimedia Top New Business Charts
Creative and Media Account Moves in China in September 2009 FULL ARTICLE
InBev Looks for Younger, Hipper Consumers With iCool
New Sedrin Brand Attracts Young, Affluent Men With Sexy Packaging and Star Power FULL ARTICLE
From Media Censor to Media Mogul?
Beijing Leaders Host Global Media Summit as Part of Soft Power Play, While Restricting Access to Its Own Media Market and Blocking Foreign Sites like YouTube and Twitter FULL ARTICLE
Hu Jintao Calls for Fair Reporting as China Strives for 'Basic Modernization'
Chinese President Did Not Suggest Foreign Firms Like News Corp. and Turner Would Soon Gain Greater Access to China FULL ARTICLE
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