Viewpoint › Archive
No Baijiu for These Kids
Chinese Youth Seek Luxury Brands That Represent Wealth, Societal Status and Individuality, Says Enovate's John Solomon FULL ARTICLE
China's Netizens Seek Political Community, Not Just Games
The Internet Is the Crucible of Contemporary Chinese Pop Culture, Says Kaiser Kuo in a Speech at the E.N. Thompson Forum on World Issues FULL ARTICLE
Is Geely Starting a Trend?
Chinese Companies Should Learn to Build Brands, not Buy Them, Says Yang Jian FULL ARTICLE
3 Golden Rules of Brand Management in China
Advertising in China Must Be Ruthlessly Single Minded, Says JWT's Tom Doctoroff FULL ARTICLE
Can Geely Become a Worthy Owner of the Volvo Brand?
The Chinese Car Company Is Mostly Unknown Outside China, Says Yang Jian, But Its Management Understands the Value of Brands and Respects Volvo's Heritage FULL ARTICLE
5 Ways Innovation in China Can Help Your Business
Evolving From Factory to Lab to Studio, China Is Becoming a Center for Creativity, Says DDB's Dick Van Motman FULL ARTICLE
Helping Chinese Tourists Is Good For Your Brand
Marketers Should Help Travelers Get More Out of Vacations, says Ogilvy & Mather's Saurabh Sharma FULL ARTICLE
Small Towns Can Yield Big Revenues
Rural Markets Are Becoming a Powerful Growth Engine of China's Auto Market, Says Yang Jian FULL ARTICLE
Spending Is Up, But So Are Challenges Facing Marketers
Events Like Shanghai Expo and New Regulations Will Complicate Media Planning Next Year, Says Carat's Seth Grossman FULL ARTICLE
Great Wall is China's Turtle in the Race to Build Global Car Brands
Compared to Flashy Rivals Like Chery and Geely, Great Wall Is Quietly but Persistently Expands Overseas Says Auto News China's Yang Jian FULL ARTICLE
Dongfeng's Aeolus Off to Strong Start
The State-owned Car Company Is a Savvy Marketer, Says Yang Jian at Auto News China FULL ARTICLE
Digital Lives: A Parallel Universe of Ambitious Release
JWT's Tom Doctoroff Explores the Reasons Chinese Kids Really Love the Internet FULL ARTICLE
SAIC Leads the Pack Among Chinese Car Makers
The Roewe Is an Enviable Success, Says Yang Jian at Automotive News China FULL ARTICLE
A Long Road to Rome
A Chinese Multinational Brand Is Still Years Away, Says JWT's Tom Doctoroff FULL ARTICLE
Geely, not BAIC, Is the Right Suitor for Volvo
Geely Makes Better Cars and Has More Expertise and International Experience, says Auto News China's Yang Jian FULL ARTICLE
Can Baidu Keep its Crown as King of China's Search Market?
Competition From New Sites run by Tencent, Netease and Microsoft Are Gaining Traction Among Web Surfers, Says SinoTech's Mathew McDougall FULL ARTICLE
Chinese Car Companies Resort to Buying Brands Rather Than Creating Them
Like BAIC's Bid for Opel, Chinese Firms May Acquire Other Troubled Global Car Brands FULL ARTICLE
Chinese Moms Are Pushed out of Motherhood to Bring Home the Bacon
Marketers Should Talk to Women Beyond Their Role as a Mother FULL ARTICLE
China's Government Should Resist Calls For Fresh Market Stimuli
The Market Should Decide Which Auto Companies Will Thrive Amid Tough Competition FULL ARTICLE
Martian Language and Brain Damage
Prosperity Leads to Generation Canyons, not Gaps, in China FULL ARTICLE
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