Spotlight › Archive
Coca-Cola Launches Glaceau Vitaminwater in China
With Retail Prices Topping $6 in Some Retail Locations, the Brand is More About Status than Hydration FULL ARTICLE
Marketers Turn to Tencent, not TV, to Reach Chinese Teens
Mars Is the Latest Advertiser to Engage Consumers Through QQ.com; Confectionery Giant is Promoting Skittles to Chinese Students FULL ARTICLE
New Beetle Contest Awards Artistic Designs
VW Targets Young Mothers, the Car's Biggest Fans in China FULL ARTICLE
Street Cred From Hip Harajuku Brand Rubs Off on Coke Zero
U.S. Beverage Giant Partners With Japan's Neighborhood Denim Label in Hong Kong FULL ARTICLE
Levi's Creates Modern Originals Line for China
BBH Ads Capture Two Artists' Edgy Moments FULL ARTICLE
Whirlpool Turns Up the Heat
U.S. Appliance Giant Steps up Marketing, Breaks First TV Spot in China FULL ARTICLE
At P&G China, the Devil Wears Max Factor
Procter & Gamble Creates Social Networking Site That Lets Young Women Edit Their Own Fashion Magazine FULL ARTICLE
Yip's Chemical Revamps Bauhinia as Consumer Brand
First Chinese Campaign About Spring and Safety to Challenge Market Leaders Nippon Paints and ICI Dulux FULL ARTICLE
Cafe de Coral Looks for Growth in Southern China
World's Largest Chinese Fast Food Chain Breaks TV Spot by WE Marketing Group FULL ARTICLE
For Rural Chinese, the Internet Isn't All Fun and Games
Chinese Are Avid Surfers for Fun and Information From Sources Like QQ, Online Games and Internet Cafes FULL ARTICLE
NBA Partners With P&G for National Road Show
Basketball Legend Scottie Pippen in Beijing to Launch P&G Pavilion Tour FULL ARTICLE
Bucking China's One-Child Policy
Families With Two or More Children Are More Common Than You'd Think, Says a New Book by Ogilvy & Mather, 'China Beyond' FULL ARTICLE
Top Creatives Review Young Talent at Portfolio Night
Global Event's China Debut Reveals Gaps in Local Advertising Education FULL ARTICLE
Hong Kong Cult Favorite Tempo Launches Applewood Scent
Minisite Attracts Over 29,000 Unique Visitors in Hong Kong FULL ARTICLE
Tech Firm Energizes Taxi-Top Ads With Real-time Messages
Mantise Media Launches First Geo-targeting Digital Out-of-Home Media in Asia FULL ARTICLE
City of Dreams Opens in Macau Despite Gaming-Revenue Decline
With Massive Ad Campaign by Omnicom Group, Melco Hopes to Lure Visitors Back to the Chinese Territory FULL ARTICLE
Kraft Launches Strawberry Oreos With Digital Sampling
Taobao Partnership Supported With Campaign Developed by AKQA, DraftFCB and Carat FULL ARTICLE
WWF's Virtual Bear Sends Real Warning Via Fun Cell Phone Game
Mobile App Brings to Life Challenges Faced by Real Wildlife Caused by China's Rapid Development FULL ARTICLE
Kia X Games Asia Return to Shanghai
PepsiCo and Cold Stone Creamery Join Kia Motors and Pony as Sponsors FULL ARTICLE
Welcome to House of Barbie
Mattel Celebrates the Doll's 50th Birthday with Shanghai Flagship Store and a New Look, Including Tattoo Barbie FULL ARTICLE
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