Basketball Star Yao Ming Backs Luxury Electronics Line

Yao Monster Products Include Headsets, Lifestyle Bags and Home Theater Equipment

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Yao Ming at the launch of the Yao Monster line
Yao Ming at the launch of the Yao Monster line
HONG KONG ( -- Houston Rockets center Yao Ming, a national hero in China, will soon have his own range of high-end -- and high-cost -- consumer electronics and lifestyle products in his native land.

The basketball star is partnering with Monster Cable Products, an American company that designs and manufactures high-performance headphones and A/V accessories.

The new product range, called Yao Monster, will include headphones, lifestyle bags, a line of performance glasses and home theater connectivity and power products.

"Whether it's a headphone, a bag or a music player, today's products are not just about usage. A person's choice also represents their style and the kind of life they want to live," said Yao Ming in a company statement. "[Yao Monster products] will be different from any existing consumer electronics products and will be designed to impact they way we relax, how we exercise, and how we inspire ourselves. "

Retail prices have not been disclosed.

Yao Monster headphones
Yao Monster headphones
As more of China's consumers discover high-performance consumer electronics products, there is an opportunity for growth, said Monster's founder Noel Lee.

"While there is tremendous opportunity in the China marketplace, there are many barriers to expansive distribution that make it a challenge for companies seeking to penetrate the market. We went to great lengths to create products with strong appeal to China's lifestyles and trends," Mr. Lee said.

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