Creative and Media Account Moves in China in March 2009

DraftFCB and Zenith Media Top the Rankings, Says R3

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BEIJING (AdAgeChina.com) -- DraftFCB shot to the top of the new creative business chart in March 2009 after winning business from Bank of China, Ming An Insurance and light bulb manufacturer Osram.
Greg Paull
Greg Paull
The Hong Kong-based independent agency WE Marketing Group ranked second after picking up new accounts like creative for the Chinese cosmetics brand, Dabao.

TBWA Worldwide held on to its third-place ranking, according to Greg Paull, a principal at the marketing consultancy R3 in Beijing.

Zenith Optimedia continues to hold the No. 1 spot among media agencies in China after winning new business from GQ magazine, China Mobile, and Schering-Plough. Carat remains in second place, followed by Mindshare, Universal McCann and PHD.

R3 compiles a ranking of agencies' account wins in China each month for AdAgeChina.

Creative March 2009
Creative March 2009

Media March 2009
Media March 2009



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