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Creative and Media Account Moves in China in May 2009

Saatchi & Saatchi and Zenith Kept Their Lead Among Creative and Media Agencies, Respectively, Says R3, But Y&R, Euro RSCG and Mindshare Are Moving Up Quickly

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BEIJING (AdAgeChina.com) -- Saatchi & Saatchi kept the top spot among creative agencies last month, after winning new business recently in China for brands such as Amway's Nutrilite health food range and Siemens.

But Young & Rubicam and Euro RSCG have moved up quickly with wins of their own. WPP's Y&R has picked up the global creative business for Activision Blizzard, an American video game developer and publisher of games such as World of Warcraft, Diablo and StarCraft.
Greg Paull
Greg Paull
Euro RSCG has won creative from Suning Electrical Goods, a local client, just months after appointing Edward Su as group managing director, Shanghai and eastern China. He has worked with Suning in the past at other agencies.

Bates took the No. 2 slot after picking up business this year from local sportswear marketer Li Ning Co. DDB Worldwide rank third and Bartle Bogle Hegarty fourth.

Among media agencies, Zenith Media is still in the top spot after securing new business from Red Bull in China, while Mindshare moved to the second position last month after winning business from Wal-Mart Stores. Carat and Universal McCann rank third and fourth, said Greg Paull, a principal at the independent marketing consultancy R3 in Beijing.

The table ranks agencies based on 2009 wins through the end of May. R3 compiles a ranking of agencies' account wins in China each month for Ad Age China. The new business tally is compiled using data supplied by 26 multinational agencies on a monthly basis. The data is compared to advertisers' estimates and Nielsen's ad spend figures, discounted to appropriate levels and converted to a revenue estimate.

Creative May 2009
Creative May 2009
Media May 2009
Media May 2009

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