DDB and ZenithOptimedia Top New Business Charts

Creative and Media Account Moves in China in November 2009

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BEIJING (AdAgeChina.com) -- Saatchi & Saatchi has been unseated from the top of the creative new business league, a position it held most of the year, said Greg Paull, a principal at independent marketing consultancy R3 in Beijing.

DDB Worldwide moved into the No. 1 spot last month after winning creative business for brands such as Shanghai Volkswagen's Passat model and Acer Computers as well as below-the-line marketing assignments for Uni-President, Taiwan's biggest food group.

R3's Greg Paull
R3's Greg Paull
Saatchi & Saatchi moved in second place, followed by Euro RSCG Worldwide, Y&R, and Bartle Bogle Hegarty.

ZenithOptimedia, meanwhile, has regained the top spot among China's media agencies, after winning part of L'Oreal's media business in China, an account it is sharing with Mindshare.

With new business for PepsiCo, Danone and other major advertisers this year OMD only moved to the No. 2 spot, followed by Carat, MPG and Universal McCann.

2009 has been " the most active year in history for new business in China," Mr. Paull said.

The ranking is based on 2009 wins through November 2009. R3 compiles agency account wins in China each month for Ad Age China. The new business tally is based on data supplied by 26 multinational agencies on a monthly basis. The data is compared to advertisers' estimates and Nielsen's ad spend figures, discounted to appropriate levels and converted to a revenue estimate.

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