HONG KONG (AdAgeChina.com) -- Hewlett-Packard is marketing hardware like its HP Touchsmart personal computer to schools and parents in Asia by turning kids into budding animators.
The American tech company collaborated with Cartoon Network, the children's channel owned by Time Warner's Turner Broadcasting System, to create an interactive platform on CartoonNetworkAsia.com called Toon Creator.
Between the site's June launch and mid-September, close to 118,000 animations have been created with Toon Creator, and over two million animations have been viewed on the site.
The Hong Kong-based site includes a contest that challenges young animators to create a 25-second ending after viewing a five-second mini-cliffhanger from either a Ben 10: Alien Force or Chowder episode. Since the "Toon Creator Awards" were introduced on www.ToonCreatorAwards.com, also in June, the site has received more than 21,000 individual entries from students aged aged six to 14 and over 3,700 entries from 136 participating schools in Asia.
Kids aren't HP consumers -- but schools and parents are. The contest promotes HP products to both by giving them hardware and software that get kids excited about creativity expressed through technology.
Cartoon Network and HP teach children to use Cartoon Network's animation software through live demonstrations and computer booths at schools.
"Over the years the development of technology has given people of all ages the ability to express their creativity in new ways," said Ajay Mohan, VP of marketing for HP's Personal Systems Group in Asia//Pacific.
Entries submitted through the end of September will be judged through online votes and by HP and Cartoon Network executives.
Individual country winners will each receive an HP Touchsmart PC and automatically qualify for the regional competition to win an HP connected-home grand prize.
The regional winner's project will also be broadcast on Cartoon Network in Asia. The school with the most registered entries will win three HP Touchsmart PCs for their computer lab.
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