HONG KONG (AdAgeChina.com) -- CR-Nielsen has confirmed the most popular web site in China is the local search engine Baidu, with 171 million unique users.
A joint venture formed this year by Nielsen Online and Beijing Zhongqian Wangrun Information Technology Co., CR-Nielsen was set up to develop and deliver internet measurement and analysis services in China. Zhongqian operates ChinaRank, and is the sole internet firm in China authorized to create and publish web site rankings.
With 275 million internet users, China represents a significant opportunity, said Itzhak Fisher, executive chairman of Nielsen Online in New York.
"There has been a loud call to support this expanding market with high-quality, independent online measurement services."
CR-Nielsen began delivering standardized internet measurement services in China this month, starting with a list of the top 15 web sites in China. Combined, the sites attracted more than 28 million unique browsers each for the one week period of Sept. 8-14, 2008.
The second-largest site is Tencent, also known as QQ, with 117 million users. Tencent is followed by Sina with 108 million users; Google (81 M); Sohu (74 M); NetEase/163.com (58 M); Soso (49 M); Hao123 (48 M); Youku (47 M); Ku6 (46 M); Yahoo China and Taobao (39 M each); Xunlei and Tudou (38 M each); and Gougou (28 M).
Finance and video sites attracted significant audiences during the reporting period. The top ten finance sites in China during the same one-week period were Hexun with 22 million unique users; Sina Finance (14 M); Eastmoney (13 M); Tencent Finance (8 M); ICBC (7 M); NetEase Finance and Sohu Finance (5 M each); ifeng Finance and JRJ (4 M each); and Stockstar (3 M each).
Youku was the leading online video site with 47 million users, followed by Ku6 (46 M); Tudou (38 M); 56.com (25 M); Sina Video (24 M); 6 rooms (18 M); Mofile (14 M); Pomoho (9 M); Hupo (6 M) and Sohu Video (6 M).
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