No Gold but Still a Good Year for China at Cannes

McCann Took Home First Grand Prix for a Greater China Agency; JWT and Ogilvy Won the Most Lions in Greater China

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CANNES, France (AdAgeChina.com) -- Chinese agencies didn't take home any gold last week at the Cannes Lions International Advertising Festival, unlike last year when TBWA won China's first-ever gold at Cannes for an Adidas campaign. But they certainly didn't go home empty-handed.
McCann Worldgroup's Nike campaign won the first Grand Prix in Greater China
McCann Worldgroup's Nike campaign won the first Grand Prix in Greater China
McCann Worldgroup's Hong Kong office won the first Grand Prix ever awarded to an agency in Greater China. The Grand Prix was in the design category for a Nike poster campaign entitled "Paper Battlefield." The campaign also won a bronze medal in the outdoor category.

Also in Hong Kong, Leo Burnett won a silver Press Lion for Siemens' mini vacuum campaign which included three ads, "Lamp," "Hi-Fi," and "Keyboard." PHD was awarded bronze for its entry for the Vita Juice campaign in the Media Lions category, part of the creative effort developed by DDB Worldwide, Hong Kong.

Agencies in mainland China, meanwhile, won 14 Lions last week in Cannes, where JWT, Shanghai picked up six awards and Ogilvy & Mather, Shanghai took home four Lions.

China picked up Lions in six of the festival's 11 categories, with the Outdoor contest accounting for four of China's Lions and the Press contest three.

The big winner, JWT Shanghai, won a silver Lion in the film category for "Ping Pong" and "Match," a campaign for the Nokia 96 Bruce Lee Limited Edition mobile phone. The promotion "Game of Death" for the same Nokia 96 Bruce Lee Limited Edition phone picked up both a silver and a bronze Lion in the Promo category.

JWT also did well with a campaign for China Environmental Protection Foundation's Biodiversity Conservation effort, picking up an Outdoor silver for three ads "Industrial Pollution," "Global Warming," and "Automotive Pollution." The latter two ads also scored a bronze Lion for JWT in the press category.

JWT's Guangzhou office won a silver Outdoor Lion, in partnership with Guangzhou Newsun, for an ad called "Coffee" for Huawei waterproof mobile phones. Another agency in Guangzhou, Saatchi & Saatchi, won a bronze Press Lion for Procter & Gamble's Tide campaign "Shirt" "Bathrobe" and "Trousers."
Ogilvy, Beijing won a silver Outdoor Lion for
Ogilvy, Beijing won a silver Outdoor Lion for "Barbed Wire"
Ogilvy, Shanghai picked up a silver Film Lion for the Semir clothing brand and Ogilvy, Beijing also won a silver, in the Outdoor category, for two ads called "Glass" and "Barbed Wire" for the New Citizen Program.

The agency also won two Lions—a silver Design Lion and a bronze Press Lion -- for a campaign for Garmin GPS including the ads "Weave" and "Zigzag."

A Chinese agency called Firstell Communications, Shanghai, won China's only Media Lion, a bronze for "Powerful Fan" for Midea Home Appliance & Electronics' electric fan.

Firstell won another bronze in the Press competition, for "Swat" for Jie Yun Express courier service.

"Shirt," one of the ads by Saatchi & Saatchi, Guangzhou that won a bronze Press Lion for Procter & Gamble



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