O&M and PhD Maintain Their Leads in New-Business Wins

Creative and Media Account Moves in China in May 2010

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BEIJING (AdAgeChina.com) -- WPP-owned Ogilvy & Mather maintained the top position in the league of account moves in China last month, with wins across all disciplines, including the retailer Tesco and BaWang Group, which makes Chinese herbal products.

Greg Paull
Greg Paull
Omnicom's DDB Worldwide moved up three spots to second place after winning assignment from Unilever for brands like Lipton. WPP's Grey moved to third place after picking up new business from the real estate developer Vanke and Yingda Taihe Life Insurance Co., said Greg Paull, a principal at independent marketing consultancy R3 in Beijing.

Among the media agencies, Omnicom's PHD still has a comfortable lead after its massive Unilever win earlier this year, plus additional business from marketers like Porsche and Langham Hotels. Aegis-owned Carat maintained second place with new business from Pfizer. Despite losing Siemens, WPP's MEC remained in third place with business from Mercedes Benz and Chrysler.

The ranking is based on 2010 wins through May of this year. R3 compiles agency account wins in China each month for Ad Age China. The new-business tally is based on data supplied by 26 multinational agencies on a monthly basis. The data are compared to advertisers' estimates and Nielsen's ad-spend figures, discounted to appropriate levels and converted to a revenue estimate.

Credit: R3
Credit: R3

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