O&M and PHD Stay Ahead in New Business Wins

Creative and Media Account Moves in China in June 2010

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BEIJING (AdAgeChina.com) -- WPP's Ogilvy & Mather maintained the top position yet again in the R3 new business league last month after picking up additional creative business from B&W International's Bawang shampoo brands and Lafaso, a cosmetics e-commerce site operated by the Dong Fang Feng Xing media company which markets its own beauty brands such as J-plus, J-care, said Greg Paull, a principal at independent marketing consultancy R3 in Beijing.
Greg Paull
Greg Paull

Grey Group moved up to second place, after its activation marketing arm G2 Star Echo Group picked up new business from Amway, Mead Johnson and China Minsheng Banking Corp., moving Omnicom-owned DDB Group into third place.

With Unilever on board since the beginning of 2010, Omnicom's PHD has maintained a comfortable lead over rival media agencies. Aegis-owned Carat picked up more work from the National Basketball Association, Timberland and Pfizer to hold on to the second-place spot. Mercedes-Benz consolidated its media business in China with MEC, keeping the WPP agency in third place.

The ranking is based on 2010 wins through the end of June. R3 compiles agency account wins in China each month for Ad Age China. The new business tally is based on data supplied by 26 multinational agencies on a monthly basis. The data is compared to advertisers' estimates and Nielsen's ad spend figures, discounted to appropriate levels and converted to a revenue estimate.




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