BBDO Worldwide moved into second place last month by winning new business from Johnson & Johnson, Mars and Park Place, a property development company, said Greg Paull, a principal at independent marketing consultancy R3 in Beijing.
Grey Group dropped to third place with some small below-the-line wins this month and projects from Osim and property giant Vanke, while fast mover Saatchi & Saatchi moved up to fourth place with new business from Sanofi-Aventis.
Among media agencies, PHD is still the dominant player after winning Unilever's consolidated media business at the beginning of the year and smaller accounts from marketers like Porsche and Langham Hotels—but it will lose that top spot to Mindshare, which picked up L'Oreal's media business in China last week. The current ranking is based on 2010 wins through the end of September.
R3 compiles agency account wins in China each month for Ad Age China. The new business tally is based on data supplied by 26 multinational agencies on a monthly basis. The data is compared to advertisers' estimates and Nielsen's ad spend figures, discounted to appropriate levels and converted to a revenue estimate.
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