Omnicom Group's DDB Group took the No. 2 spot, up from fifth place in September, after winning business from Huawei Technologies Co. and Ciba Vision, said Greg Paull, a principal at independent marketing consultancy R3 in Beijing. BBDO, also Omnicom owned, fell to third place, followed by WPP's Grey Group, which was appointed by GlaxoSmithKline to handle marketing in China for Panadol.
Among multinational media agencies, Omnicom-owned PHD also held on to its No. 1 spot through significant appointments from Unilever and Porsche earlier this year. Aegis-owned Carat and WPP's MEC ranked second and third, respectively, while Publicis-owned Starcom moved to the fourth spot after winning media accounts from Mars and Guangzhou Liby Enterprise Group Co.
The ranking is based on 2010 wins through the end of October. R3 compiles agency account wins in China each month for Ad Age China. The new business tally is based on data supplied by 26 multinational agencies on a monthly basis. The data is compared to advertisers' estimates and Nielsen's ad spend figures, discounted to appropriate levels and converted to a revenue estimate.
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