Despite the recent loss of some China Unicom business from its Ogilvy Raynet division to Dentsu, the agency won more than twenty new assignments last month, from companies like OPPO Electronics Corp., an electronics manufacturer based in Dongguan in southern China, and Marie Claire, said Greg Paull, a principal at independent marketing consultancy R3 in Beijing.
Omnicom's BBDO Worldwide dropped to second place with several wins like the Platinum Guild International organization's Chinese marketing business and no significant losses last month. Its sibling agency DDB Worldwide slipped to third place, despite recent wins from Ciba Vision and the Chinese network equipment vendor Huawei.
Grey Group remained in fourth place with new business from Mead Johnson Nutrition Co. and Belle International Holdings, China's biggest seller of women's shoes. On the back of the China Unicom win, Dentsu jumped five spots to eighth place.
The ranking is based on 2010 wins through the end of November. R3 compiles agency account wins in China each month for Ad Age China. The new business tally is based on data supplied by 26 multinational agencies on a monthly basis. The data is compared to advertisers' estimates and Nielsen's ad spend figures, discounted to appropriate levels and converted to a revenue estimate.
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