Saatchi & Saatchi and Carat Top New Business Charts

Creative and Media Account Moves in China in July 2009

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BEIJING ( -- Despite parting company with the Chinese dairy Mengniu Group, Saatchi & Saatchi remained the leader among Chinese agencies in terms of new business. The Publicis Groupe agency was appointed last month by two large local companies, Suning, China's biggest electrical retailer, and Midea Group, a leading producer of home appliances.

Greg Paull
Greg Paull
So far this year, Saatchi & Saatchi has added $49 million in billings, according to Greg Paull, a principal at independent marketing consultancy R3 in Beijing.

DraftFCB shot up four places to the No. 3 spot after winning marketing assignments from advertisers like Taiwanese conglomerate President Foods and Hong Kong-based Dah Sing Bank. The Interpublic-owned agency has added $21 in billings this year. Bates remains in the No. 2 slot.

Among media agencies, Carat took the No. 1 spot from ZenithOptimedia in July, after picking up new business from the European confectionery maker Perfetti Van Melle. Carat has picked up $168.6 million in billings this year, according to R3.

ZenithOptimedia, which also added some business from Perfetti, finished the month in second place, followed by Mindshare and Universal McCann.

The ranking is based on 2009 wins through the end of July. R3 compiles agency account wins in China each month for Ad Age China. The new business tally uses data supplied by 26 multinational agencies on a monthly basis. The data is compared to advertisers' estimates and Nielsen's ad spend figures, discounted to appropriate levels and converted to a revenue estimate.

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