An Ad Age Video Report

WPP and the China Market

CEO Martin Sorrell Discusses His World Strategy

By Published on .

NEW YORK (AdAge.com) -- The London-headquartered WPP Group is the world's largest advertising holding company with annual revenues of $14 billion.

Its sprawl of holdings includes iconic ad agencies like Grey Worldwide, JWT, Ogilvy & Mather, and Young & Rubicam.

During the last few years, CEO Martin Sorrell has been been orchestrating the reorganization and reinvention of the global marketing services giant.

And in an appearance at the New York Ad-Tech conference, Sorrell spoke at length about China and his world strategy. This video is an eight-minute segment of those comments.


Return to the Ad Age China home page here




Advertising Age Embedded Player
In this article:
Most Popular