About Ad Age's China Olympics 2008

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Ad Age's China Olympics 2008 blog will chronicle what's happening inside and outside the Olympic venues—the marketing events, the parties, the buzz and the challenges facing sponsors and visitors from Aug. 6 through the end of the games. It brings together some of the China's leading experts as well as top marketers from sponsors like Coca-Cola and Adidas for this once-in-a-lifetime event in one of the world's biggest markets.