Ray Ally has worked with advertisers for over 20 years in branding, spanning corporate identity, packaging, retail, exhibition, environmental graphics, and printed communications, at some of the world's leading international design consultancies including Fitch, Conran Design Group and Landor Associates, where he is currently executive director, brand consultancy based in Beijing. Landor works with Olympic sponsors such as Tsingtao, Visa International and Samsung Electronics.
P.T. Black is a partner at Jigsaw International, a market research firm based in Shanghai. His work takes him to all corners of China, where he spends time with all sorts of people. A normal week for him involves interviewing farmers about their favorite snack foods, quizzing Beijing teens on their favorite underground music, and drinking whisky with men in Changsha to understand how they toast each other. No matter where his work takes him, he always manages to find a new friend, a cold beer, and a big bowl of noodles.
Jeffrey Bonin has worked as an event and campaign producer in China for more than a decade. Last summer, he produced the Live Earth concerts in Shanghai. This summer, he has seen an inside look at preparations for the greens as producer for Samsung's pavilion on the Olympic Green.
Richard Burger is a senior VP at Ketchum. He has spent seven years in Asia, first in Hong Kong, Singapore and Taipei. He is now based in Beijing, where he is helping to manage PR for companies during the Olympic Games, namely for sponsor Lenovo Group, China's only global backer of the games. Mr. Burger has a master's degree from NYU's school of journalism, and has worked as a reporter and editor for Fairchild News Syndicate in Washington D.C. and as a copy editor for the New York Times' indices.
Chien Hwang, exec creative director of TBWA Worldwide in Beijing, has focused on the Olympics since he arrived in China, as part of the team helping Adidas, one of the agency's leading clients and a national level sponsor of the games. Before he moved to Beijing in 2006, he was based in New York where he was worked at leading agencies such as BBDO and Young & Rubicam.
Normandy Madden is the Asia editor of Advertising Age and the editor of AdAgeChina. A specialist in developing markets, she relocated to Asia in 1998 from Prague, where she covered central and eastern Europe for the Ad Age. Arriving in Hong Kong six months after the city was returned to China prompted jokes about moving from a post-Communist country to a newly Communist country. But she soon realized China's economic growth was a speeding train fueled by fast cash and big ambition more than egalitarian rhetoric, with a lot of good stories to tell.
Greg Paull is the principal and co-founder of R3, a Beijing-based consultancy tracking return on Olympic investment through research since July 2006 across 10 cities in China, with partner CSM Media Research. It also works with Olympic sponsors such as Coca-Cola, Adidas, Yili, Lenovo, UPS, Johnson & Johnson and Visa International. Prior to R3, Greg worked across the region in a number of agencies such as Draft/fcb, and has been a regular visitor to China since 1994.
Paul Pi, VP of marketing, Greater China at Adidas has been in a tough race of his own the past couple of years. Adidas is a national-level sponsor of this year's Olympic Games in China, one of the sportswear company's most promising markets in the face of strong local and international competition. He joined Adidas 13 years in its regional office in Hong Kong but spent the last 10 guiding its marketing in the mainland. Although based in Shanghai, Mr. Pi will reside in Beijing during the games, to help orchestrate the final stages of Olympic planning.
Kevin Tressler joined Coca-Cola 15 years ago, and held bottling and operations roles in the Middle East, India and Atlanta, Ga., before taking his current role, director of worldwide sports and entertainment marketing, four years ago. He grew up in India, but for the past two years, his focus has been Asia's other mega-market, China. Coke is a longtime Olympic sponsor but the stakes are higher than ever. China is already Coke's fourth largest market and eventually will surpass the U.S. as the company's top market. Turning the Olympics into a marketing advantage could make that happen soon.
David Wolf spent the past two decades in Greater China, advising marketers such as Motorola, AOL, About.com and Friendster through Wolf Group Asia, a Beijing-based management advisory firm he founded that specializes in technology, media, telecommunications, and entertainment. Before starting his own firm, he led Burson-Marsteller's Asia-Pacific Technology Practice.