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Adspend growth will top 20% from Olympics

By Published on .

Over the next five years, China's ad market will grow at an average annual rate of 15% overall to reach $22 billion by 2011, roughly half of the size of the Japanese market. However, ad spend growth this year and next year will top 20%, as advertising clients increase spending ahead of the 2008 Olympic Games in Beijing.
Source: PricewaterhouseCoopers
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