BEIJING (AdAgeChina.com) -- Advertisers committed to spend RMB 10.97 billion ($1.6 billion) at the annual Nov. 18 auction for prime-time airtime on China's state-run national broadcaster CCTV, according to the company. That's an 18.5% increase over last year's RMB 9.26 billion ($1.36 billion).
CCTV said the 50 non-Chinese advertisers who took part in the auction upped their spending even more, by 28%.
The biggest spenders included Langjiu Group, an alcohol marketer, which spent RMB 400 million ($58.6 million) and China Mengniu Dairy, which spent RMB 343.34 million ($50.3 million).
Marketers of household products, construction materials, small electrical appliances and cars all dramatically increased spending this year.