CCTV's Ad Revenue Grew 20% So Far This Year

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China Central Television (CCTV) saw its advertising revenue grow 20% year-on-year in the first four months of 2009, according to China Knowledge.

Xia Hongbo, director of CCTV's ad sales department, said some advertisers increased budgets, especially telecom giants China Mobile, China Unicom and China Telecom. All three launched 3G mobile services in the beginning of the year.

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