Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Children's books

By Published on .

With 367 million kids and average ownership of  just 1.3 books per child--one-fortieth the rate of ownership in Japan, and one-thirtieth of the U.S.--China is No. 68 in worldwide rankings of per capita possession of children’s books.
Source: China Children Press & Publication Group, McCann Worldgroup
Most Popular
In this article: