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China 5th-largest ad market by 2008

China 5th-largest ad market by 2008

By Published on .

Ad expenditure in China is accelerating in the run-up to the Beijing Olympics in 2008, when China will overtake France to become the fifth-largest ad market in the world. Overall adspend in Asia/Pacific will grow at an average of 7.5% annually through 2008, compared with 4% a year between 1995 and 2005.
Source: ZenithOptimedia
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