Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

China Will Become No. 1 Tourist Market Within Seven Years

China Received 53 Million Foreign Visitors in 2010, While 54 Million Chinese Traveled Abroad

By Published on .

BEIJING (AdAgeChina.com) -- China will become the world's largest inbound and outbound tourist market within five to seven years, according to UN World Tourism Organization Secretary General Taleb Rifai.

China received 53 million foreign visitors in 2010, putting the country in third place after overtaking Italy three years ago.

The China Tourism Academy, meanwhile, reports that by 2015, China will become the number one source of international tourists, with 100 to 130 million visitors traveling to foreign countries, where they will spend an estimated $150 billion.

The China Tourism Academy forecasts that 57 million Chinese visitors will spend close to $68 billion in foreign countries this year. In 2010, 54 million Chinese traveled abroad, spending approximately $55 billion, a 60% increase since 2005.
Source: Xinhua News Agency

Return to the Ad Age China home page here

In this article:
Most Popular