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China's ad spend up 21% in 2005

China's ad spend up 21% in 2005

By Published on .

China’s ad spend in TV and print grew 21% to $37 billion in 2005, making it the third-largest ad market in the world after the U.S. and Japan (based on published rate cards). China accounted for 56% of total spending across Asia/Pacific (excluding Japan) and is now the second-largest television advertising market globally.

Source: Nielsen Media Research

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