In 2008, many Chinese held back on international tourism because of blizzards during Chinese New Year, the Sichuan earthquake in May, and the Olympic Games in Beijing in August. Even so, about 46 million mainland tourists traveled overseas, up 12% from 2007, according to the National Tourism Administration of China. This year during Spring Festival, the lunar holiday starting Jan. 26, about 50 million Chinese are expected to travel overseas, an increase of 9%. The top destinations are the U.S., particularly New York, Europe, Australia and Japan, and shopping is one of the main incentives. Last year, Chinese travelers spent the most--an average of $1,359 per person--on luxury goods in Europe, according to Nielson Co. and Pacific Asia Travel Association (PATA).
Source: China Daily