SHANGHAI (AdAgeChina.com) -- Monitored ad spending grew 2.3% in April 2010 over the previous year, the lowest growth rate in the past 12 months. Spending on TV fell 1.7% compared to April 2009, but ad spending in newspapers climbed 31%, mainly from ads for business services, automobiles, and home appliances.
Spending in magazines increased 16.2% from a year earlier, radio grew 15.6%, and out-of-home spending climbed 19.8%. The biggest gain came from spending in internet media, which grew 47.2% year-on-year. Procter & Gamble's Olay was the most-advertised brand in April 2010.
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