China's advertising sector has also shown similar rapid growth. Advertising spend on traditional media, including television, newspapers, magazines and radio reached RMB 315 billion ($47.4 billion), a 15% increase.
In the wake of the excitement surrounding the opening of the Shanghai World Expo in May and the start of the World Cup in South Africa during June, ad spend grew 12% compared to the first half of 2009.
Television advertising during the first half of this year reached RMB 258 billion ($38.8 billion). TV continues to dominate the market, capturing 82% of all traditional media spending in the mainland.
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