Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Foreigners held to higher standard

Foreigners held to higher standard

By Published on .

80% of Chinese opinion leaders feel foreign corporations operating in China are held to a higher standard of performance than Chinese firms, according to a survey by pr firm Edelman among 140 government and industry leaders and upscale consumers; 56% feel those standards have increased during the past year and 95% believe this increase is “reasonable.”

Source: Edelman's Asia/Pacific Stakeholder study
Most Popular
In this article: