If Not Cows, Then Goats

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Last year's tainted infant milk formula scandal in China has made consumers look for alternatives to cow's milk. Instead, they're turning to goat milk powder, according to CIC Data's internet word-of-mouth research.

The Shanghai-based company's data tracks conversations around goat milk powder as an alternative to imported cow's milk, and is finding more messages per poster joining threads about goat milk powder. This suggests that consumer mistrust the core ingredient of cow's milk more than whether the milk is local or imported, Sam Flemming, CEO of CIC in Shanghai.

Credit: CIC



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