×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Mobile Phone Bills

Mobile Phone Bills

By Published on .

Customers of China Mobile, the world's largest mobile phone service provider with 255 million subscribers, spent $11.11 (90 RMB) on average last month, a drop from $11.36 (92 RMB) one year earlier. Non-voice services (SMS, games, ring tones) now make up 20.6% of its revenue, a significant increase from 15.5% in 2005. The average monthly revenue per user of the world's No 2 cellular operator, Japan’s NTT DoCoMo, is $58.20 (6,920 yen).

Sources: China Daily, McCann Worldgroup
In this article:
Most Popular