In China, people spend more of their monthly income--about 2-3%--for voice and data plans, compared to about 1% in the U.S. However, fees for premium content tend to be lower in China. A song typically costs a dollar in the U.S., but might cost a quarter in China.
More than 10% of Chinese discover web services through the phone first and then migrate to the computer.
Source: Netpop Research
Return to the AdAgeChina home page here