Most Americans think politics and the Olympics don't mix

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Eighty-five percent of Americans don't think politics has any place in the Olympic Games and 82% don't think Olympic sponsors ought to be boycotted, according to a recent survey of 500 Americans commissioned by Advertising Age. Seventy-six percent of respondents were either somewhat or very familiar with the human-rights concerns surrounding China's actions concerning Darfur and Tibet. Only 7% expected the sponsors to be positively affected by their participation in the games, compared with 48% who expected a negative impact.
Source: Ad Age, Lightspeed Research
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