Pay-TV in Asia lags North America and western Europe in both penetration and revenue. According to data firm SNL Kagan, in North America pay-TV reaches 87.7% of households and generated $102.50 billion in revenues in 2010, while western Europe enjoys penetration of 61.9% and revenue of $41.04 billion. In 2010, pay-TV in Asia will generate a little over $30 billion.
The industry has lost over $2 billion to piracy this year in Asia, not including revenue lost to internet piracy. According to the Hong Kong-based Cable & Satellite Broadcasting Association of Asia (CASBAA), the governments worst hit by piracy include Thailand, Pakistan and the Philippines, which in 2010 will lose $87 million, $63 million, and $38 million respectively.
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