Nearly 363 Million TV Homes in Asia Subscribe to Pay-TV

Viewership Is High But Broadcasters' Revenue Lags U.S. and Europe

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HONG KONG ( -- More than 50% of TV households in Asia--nearly 363 million homes--subscribe to cable or satellite TV. Pay-TV penetration varies widely, from 99% of homes in South Korea to a low of 3% in Indonesia. Growth in the pay-TV industry is primarily driven by India, where 75% of all TV homes have pay-TV subscriptions, and China, at 48%, but Pakistan, Thailand and Vietnam are also growing fast.

Pay-TV in Asia lags North America and western Europe in both penetration and revenue. According to data firm SNL Kagan, in North America pay-TV reaches 87.7% of households and generated $102.50 billion in revenues in 2010, while western Europe enjoys penetration of 61.9% and revenue of $41.04 billion. In 2010, pay-TV in Asia will generate a little over $30 billion.

The industry has lost over $2 billion to piracy this year in Asia, not including revenue lost to internet piracy. According to the Hong Kong-based Cable & Satellite Broadcasting Association of Asia (CASBAA), the governments worst hit by piracy include Thailand, Pakistan and the Philippines, which in 2010 will lose $87 million, $63 million, and $38 million respectively.
Source: CASBAA

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