Online Marketing Reached $1.22 Billion in first half of 2009

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BEIJING (AdAgeChina.com) -- Online marketing revenue in China grew 2.9% to 8.35 billion RMB ($1.22 billion) during the first six months of this year, compared to the same period in 2008.

Revenue fell by 7.7% in the fourth quarter of 2008 to 4.26 billion RMB ($623 million), and dropped by 18.3% to 3.48 billion RMB ($509 million) in the first quarter of 2009, compred to the same period a year earlier. The decline was due to the global recession and less spending after the 2008 Olympic Games in Beijing.

But the industry is rebounding. During the second quarter of 2009, online marketing revenue grew 39.9% to 4.87 billion RMB ($713 million) as confidence in China's economy started to return.
Source: Xinhua News Agency


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