BEIJING (AdAgeChina.com) -- Over one billion unique Chinese viewers watched some part of the Olympic Games on television between Aug. 8, the day of the opening ceremony, and Aug. 12. That's nearly 85% of China's total TV population. This number is based on the viewing of the main CCTV channels broadcasting the games. The average person spends 208 minutes per day watching television.
Source: CSM Media Research
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