×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Paralympics Attract High Ratings

By Published on .


Key moments in the 2008 Paralympics in Beijing this month were nearly as popular as highlights of the Olympic Games held in the Chinese capital last month. 75% of Chinese families watched the opening ceremony and 60% watched the closing ceremony. A total of 95% of families enjoyed television programs related to the Paralympics during September on over 60 channels, six of which are broadcast by China Central Television.
Source: AGB Nielsen
In this article:
Most Popular