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Paralympics Attract High Ratings

By Published on .

Key moments in the 2008 Paralympics in Beijing this month were nearly as popular as highlights of the Olympic Games held in the Chinese capital last month. 75% of Chinese families watched the opening ceremony and 60% watched the closing ceremony. A total of 95% of families enjoyed television programs related to the Paralympics during September on over 60 channels, six of which are broadcast by China Central Television.
Source: AGB Nielsen
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